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Tracey Lawton
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1 year ago
in Office Organization Venture: Step 2 - Contact Management on The Savvy Entrepreneur
Hi Cristina - you're doing a fantastic job in creating your organized office. I'm really enjoying following your posts, and am keeping everyone updated on my blog too!
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Tracey
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Tracey
1 year ago
in Office Organization Venture: Step 1 Complete on The Savvy Entrepreneur
WOW! Cristina, you're doing a FANTASTIC job with your new office. I'm impressed!
Your space looks soooo organized, and I'm pleased you're implementing some of the steps we discussed. I'll check back with you soon.
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Tracey
Your space looks soooo organized, and I'm pleased you're implementing some of the steps we discussed. I'll check back with you soon.
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Tracey
2 years ago
in Newsletter Woes on The Savvy Entrepreneur
I just wanted to respond to you about your blog post regarding Constant Contact and share with you my experiences. My situation is very similar to yours, I'm almost up to 300 subscribers. My open rate for the last three campaigns has been 29%, 33% and 38% and like you I'm not getting unsubscribes. One thing I was told a couple of years ago (I can't remember the source!) is that if people read their emails in the preview pane of programs such as Outlook/Outlook Express, it doesn't actually get credited with an open as they're not actually opening their email, just previewing it. So it could be that quite a few subscribers read your newsletter in the preview pane. Sometimes I do this too with emails!
I think you would be told that a 47.9% open rate is very good.
I do a get a little disillusioned with my newsletter sometimes and do wonder if I should bother continuing, but usually that doesn't last for very long and something will happen - I'll either get a comment or something - that makes me realize I should continue.
You can clean up your list through Constant Contact - they provide an feature for you to do this. If you go into My Settings and click on Confirmed Opt-In Edit, which is in the Other box on the r/h side of the page, they give you instructions to go about cleaning up your list and getting people to confirm their interest in receiving your emails.
One thing I did in a recent newsletter (April) was carried out a survey of my subscribers, using Survey Monkey - http://www.surveymonkey.com I asked my readers what their biggest office headaches were, and what topics they were most interested in. I also asked if they would be willing to provide a testimonial/feedback on my newsletter that I could use on my sign up page. In exchange for doing this, I gave them a free report - Turbo Charge Your Time Management. Time Management is a subject that my readers are particularly interested in. I had more response that I'd anticipated doing a survey like this - much better responses than when I just ask a question and ask them to email me with their answers. You can have a look at what I did here http://www.traceylawton.com/archives/2007/apr07.htm
I got some great feedback for my sign up page too! Take a look here http://www.traceylawton.com/tips.htm
However, I am now planning on moving away from Constant Contact in the summer. I am just about to launch my first product - the Complete Article Tracking Toolkit - and I have set up an account with Aweber so that I could manage my customers and use autoresponders. It makes sense to move my list to here too. That said, I am also looking at setting up an account with 1ShoppingCart as it will manage everything, so by the summer I will have either moved my list over to Aweber, or closed Aweber and Constant Contact and gone with 1ShoppingCart.
Anyway, I hope you find this posting useful, and if I can help further just let me know.
I think you would be told that a 47.9% open rate is very good.
I do a get a little disillusioned with my newsletter sometimes and do wonder if I should bother continuing, but usually that doesn't last for very long and something will happen - I'll either get a comment or something - that makes me realize I should continue.
You can clean up your list through Constant Contact - they provide an feature for you to do this. If you go into My Settings and click on Confirmed Opt-In Edit, which is in the Other box on the r/h side of the page, they give you instructions to go about cleaning up your list and getting people to confirm their interest in receiving your emails.
One thing I did in a recent newsletter (April) was carried out a survey of my subscribers, using Survey Monkey - http://www.surveymonkey.com I asked my readers what their biggest office headaches were, and what topics they were most interested in. I also asked if they would be willing to provide a testimonial/feedback on my newsletter that I could use on my sign up page. In exchange for doing this, I gave them a free report - Turbo Charge Your Time Management. Time Management is a subject that my readers are particularly interested in. I had more response that I'd anticipated doing a survey like this - much better responses than when I just ask a question and ask them to email me with their answers. You can have a look at what I did here http://www.traceylawton.com/archives/2007/apr07.htm
I got some great feedback for my sign up page too! Take a look here http://www.traceylawton.com/tips.htm
However, I am now planning on moving away from Constant Contact in the summer. I am just about to launch my first product - the Complete Article Tracking Toolkit - and I have set up an account with Aweber so that I could manage my customers and use autoresponders. It makes sense to move my list to here too. That said, I am also looking at setting up an account with 1ShoppingCart as it will manage everything, so by the summer I will have either moved my list over to Aweber, or closed Aweber and Constant Contact and gone with 1ShoppingCart.
Anyway, I hope you find this posting useful, and if I can help further just let me know.
