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Kate Richardson
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3 weeks ago
in Short film feeling_lonely? by Rachael Turk on benhamin.com, the blog of Ben Cooper
aah it's jamming on my machine at 2.49 and I really want to see what happens! I'll keep trying.
1 reply
benhamin
hope the problem resolved itself... I just checked the file and all seemed fine.
3 months ago
in Could You Charge Your Client $14.7m to Create a Social Network? on Another Advertising Wanker
I was just about to make a comment about the blonde thing. A pretty blonde thing. And then I read your redhead response?
No comment
No comment
1 reply
nathanbush
oh come on... just a little bite?? I'm actually blaming that on Matt. It was him. Go get him!!
4 months ago
in Rexona Australia's Greatest Athlete on Bannerblog News
While shows like Idol and Big Brother are effectively brand funded, I think we're a little way off brand initiated concepts hogging prime time.
It may not be in peak time, but the TV show is just one part of a broader platform - it's a major marketing tool for the entertainment not just the entertainment.
When you look at it like this, the numbers probably stack up fairly well.
The first episode of King Gee Jack of all Trades (series 4) recently clocked up 1 million viewers on Nine in off peak, but it's reach will be a lot more significant when you look at all the other marketing activity like instore promotion for example.
It may not be in peak time, but the TV show is just one part of a broader platform - it's a major marketing tool for the entertainment not just the entertainment.
When you look at it like this, the numbers probably stack up fairly well.
The first episode of King Gee Jack of all Trades (series 4) recently clocked up 1 million viewers on Nine in off peak, but it's reach will be a lot more significant when you look at all the other marketing activity like instore promotion for example.
1 reply
mrtruffle
Why is King Gee show only available in QT format? Makes it much harder to track views or even encourage conversation while watching?
6 months ago
in Twitter is Shit at... on Bannerblog News
I'm so addicted to Twitter even though it's a bit shit.
Imagine if it was really good. That could be really bad.
I'm going to resist the link pimping thing here but I did just write a post complaining about people's obsession with numbers on Twitter. Like how many followers they have "ooh I'm about to reach 4,000 followers" or "help @dumbo get his 1000th followers"
That's what annoys me about Twitter the most.
Imagine if it was really good. That could be really bad.
I'm going to resist the link pimping thing here but I did just write a post complaining about people's obsession with numbers on Twitter. Like how many followers they have "ooh I'm about to reach 4,000 followers" or "help @dumbo get his 1000th followers"
That's what annoys me about Twitter the most.
1 reply
mrtruffle
yeah there really seems to be stat junkies on Twitter. Ive seen people with 7000 follows link to something, I check that link and it's had 123 views.
That's a pretty shit CTR :)
That's a pretty shit CTR :)
8 months ago
in Followers of Mad Men on Twitter on benhamin.com, the blog of Ben Cooper
Great post Ben. It's great that the producers recognise the intangible (and exponential) value of this 'social footprint' beyond the raw numbers.
1 reply
benhamin
for sure, the only thing is I wonder who's actually managed to get this through to the producers, marketers - its an extremely smart social marketing campaign.
This is the first example I've seen of such a deep and real experience around a TV series - seemingly with the actor/character themselves. Even Lost with its complex ARG was something that could be released at scheduled points.
The value is evident but the hours involved in maintaining this type of engagement is significant. Love to know more.
This is the first example I've seen of such a deep and real experience around a TV series - seemingly with the actor/character themselves. Even Lost with its complex ARG was something that could be released at scheduled points.
The value is evident but the hours involved in maintaining this type of engagement is significant. Love to know more.
