Terrible design. This totally ignores the flipping function of a frying pan, and without a much higher lip you wouldn't be able to stir-fry anything in it, or even normal-fry anything since oil would just run off the edge. Not to mention that the handles are unelegant and clunky looking, and the thing would bend and flop around like mad if placed on anything other than a totally flat cooking surface.
Nice try at looking at a common object in a different way, but this is a flop.