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Allan
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7 months ago
in Forbes Web Article: An S.O.S. to Silicon Valley on Wasatch Girl
Sweet! This is exactly the kind of call to action needed. I've met a lot of scared entrepreneurs who think that capital will be in short supply. Of course it will be, but that only brings up the existential question: What else are you going to do? Stop innovating? Stop being an entrepreneur against your nature?
What is going on with you now Rachel? We need to catch up.
What is going on with you now Rachel? We need to catch up.
1 reply
7 months ago
in Blockbuster: A Cautionary (but repeated) Tale on MyTechnologyCompany.com
Interesting analysis Trevor. I was bearish on Netflix because I thought they would stick to their online model of shipping rentals out to customers. They are valiantly trying to stay at the head of the curve by moving into streaming movies. They are not without competition though. Digital assets are under extreme pressure to become free. There are theories out there that suggest that digital content of all types eventually move to a free model. Will customers pay to watch a movie that they can see for free on Hulu.com? That remains to be seen but the content creators themselves could do much to disrupt the Netflix business model by delivering straight to the consumer. How many Hulus will we see as every studio decides to have its own movie streaming service? Many studio heads will come under great pressure to monetize their content through the serving of advertising.
Under these assumptions, what would be the optimal course to take? It's one thing to describe why Blockbuster failed. It's an entirely different matter to predict failure or success.
Under these assumptions, what would be the optimal course to take? It's one thing to describe why Blockbuster failed. It's an entirely different matter to predict failure or success.
1 reply
tspeirs
Great comments Allan!
You astutely point out that the trend of streaming video places a whole new
dynamic in this industry for which Netflix must account. Personally, I am
not for predicting success or failure - too many unknown variables will
influence the outcome, but I will evaluate their efforts.
By entering full video streaming very early, Netflix demonstrates that they
were aware of how their industry was changing. By integrating it into their
current subscription packages indicates they considered what was the best
strategy to enter this market. Right or wrong, they recognized the threat
and devised a strategy on how to respond. All I could ask and certainly more
than what Blockbuster did.
My uninformed two cents: At the end of the day, the studios will license
their movies to where the eyeballs are because that implies more revenue.
Each studio could try to go it alone and solely stream their content, but
that would demand consumer acceptance of multiple sites and subscriptions to
consume the content. My guess is that people will prefer to stay with a
handful of sites and few will tolerate more than one subscription. If so,
Netflix has done the best it can to position itself as one of those
subscription portals.
Thanks for the comment.
You astutely point out that the trend of streaming video places a whole new
dynamic in this industry for which Netflix must account. Personally, I am
not for predicting success or failure - too many unknown variables will
influence the outcome, but I will evaluate their efforts.
By entering full video streaming very early, Netflix demonstrates that they
were aware of how their industry was changing. By integrating it into their
current subscription packages indicates they considered what was the best
strategy to enter this market. Right or wrong, they recognized the threat
and devised a strategy on how to respond. All I could ask and certainly more
than what Blockbuster did.
My uninformed two cents: At the end of the day, the studios will license
their movies to where the eyeballs are because that implies more revenue.
Each studio could try to go it alone and solely stream their content, but
that would demand consumer acceptance of multiple sites and subscriptions to
consume the content. My guess is that people will prefer to stay with a
handful of sites and few will tolerate more than one subscription. If so,
Netflix has done the best it can to position itself as one of those
subscription portals.
Thanks for the comment.
7 months ago
in Marketing Leadership Is Shifting From Command-And-Control To Cultivate-And-Coach on AttentionMax
Could all that you say just be summed up as authenticity?
1 reply
maxkalehoff
Hi Allan. Authenticity is core, but there really is a shift from command-and-control to coaching and letting go. You can be authentic in either scenario, but the marketing model really is changing. It's more about empowering all other business operations and managers (and employees, for that matter) to have direct influence and stake in the marketing outcome.
Thanks for stopping by and for the great comment. I completely agree that innovation needs to march on with the decreased supply of capital resulting in entrepreneurs just watching their money more closely.
As for me, I am doing well. I am currently on a many month climbing road trip and working for EPIC virtually. So far, so good. How are you?!
Hope you are well.
Rachel