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Paul Tran
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8 months ago
in A review of idea and innovation software on Mercury's Blog
We at BrightIdea use the term "Innovation Pipeline Management" and not just idea collection with Digg style rankings. Collection of ideas are the easy part...its turning those ideas into reality that takes hard work and good tools. Our Platform product is a mature product with over 300 clients using it today.
An innovation management platform must be flexible (configured in any way towards business processes), easy to use, promotes collaboration (web 2.0), and drives ROI. Without true ROI from the system, it is hard to measure the effectiveness of innovation within an organization. We are heavily focused on ROI with our system.
We view the innovation marketplace to have more and more vendors each year which helps define the space and at the same time validating it. I believe there will be more incorporation of Social Media components in the space to promote collaboration. At the same time, companies will rely more and more on innovation processes to stay competitive. This will release more budget towards innovation consulting services and tool providers. We've seen this change in the market and it reflects on our own business today.
Partnerships will be established within the marketplace. As an example, we've been collaborating with IP.com (intellectual property management of ideas in our system) and Xpree (use Prediction Markets to determine outcomes of ideas in our system). Ultimately, we need to provide more and more value to our clients to keep satisfaction at a high level.
An innovation management platform must be flexible (configured in any way towards business processes), easy to use, promotes collaboration (web 2.0), and drives ROI. Without true ROI from the system, it is hard to measure the effectiveness of innovation within an organization. We are heavily focused on ROI with our system.
We view the innovation marketplace to have more and more vendors each year which helps define the space and at the same time validating it. I believe there will be more incorporation of Social Media components in the space to promote collaboration. At the same time, companies will rely more and more on innovation processes to stay competitive. This will release more budget towards innovation consulting services and tool providers. We've seen this change in the market and it reflects on our own business today.
Partnerships will be established within the marketplace. As an example, we've been collaborating with IP.com (intellectual property management of ideas in our system) and Xpree (use Prediction Markets to determine outcomes of ideas in our system). Ultimately, we need to provide more and more value to our clients to keep satisfaction at a high level.
1 reply
I would encourage you to put more screenshots/descriptions of your product on your webpage, with all the bulletpoints it was a bit difficult to tell what your product was really about.