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Pratish
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7 months ago
in Bloggers vs Big Media is not the real debate on Paul Jacobson
Good analysis Paul.. the one thing you don't really cover though is the concept of media reach. In countries like the US and UK where the penetration of internet is much higher than in South Africa the debate may be slightly more relevant. However the fact still remains that many bloggers regardless of how insightful their opinions may be, will never get noticed by the mass market because they don't have the reach of traditional media - i.e. marketing power and visibility.
The transition from traditional media to an online blogging setup is much more feasible (e.g. Thought Leader). This is a media equivalent to bricks and mortar businesses establishing an online presence to provide an additional channel to engage their customers. I'm certain that if I were a cartoonist for Sunday Times and then started my blog it would be a lot more popular than it currently is!
The transition from traditional media to an online blogging setup is much more feasible (e.g. Thought Leader). This is a media equivalent to bricks and mortar businesses establishing an online presence to provide an additional channel to engage their customers. I'm certain that if I were a cartoonist for Sunday Times and then started my blog it would be a lot more popular than it currently is!
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You make a good point there. I suppose the potential for greater awareness of groups like bloggers on the Web is also a factor. We may find that in SA bloggers never really reach significant mainstream awareness mainly because the vast majority of Internet using South Africans won't be accessing the Web on a computer in the conventional sense but rather their mobile phones. The next question is whether bloggers or other online publishers can translate their offerings into a more mobile friendly option?
What is happening is that mainstream media is also changing its model to embrace publishers like bloggers and, at the same time, are establishing rich mobile offerings too. The latest that I am aware of is The Times' mobile service at http://m.thetimes.co.za which I believe was launched recently. Couple social media and mainstream media on a mobile platform and we could well go from tens of thousands of Internet users to millions of Internet users overnight when we reclassify what we mean by "Internet users".