Disqus - Latest Comments for Spike Jones

Re: The Brain Trust does lunch

Spike Jones — Thu, 28 Dec 2006 02:36:59 -0000

Thanks for the advice and sharing the cheese fries! Great to see you as always.

Re: 5 minute question

Spike Jones — Thu, 28 Dec 2006 02:38:29 -0000

Just five minutes? You?re killin? me, Jake. But I think one of the most important things that I could ever try to convey is that ? if they do it right ? they are in for one of the toughest but rewarding experiences of their professional career. It?s that whole ?campaign vs. movement? thing, and you said it best at the last WOMMA Summit: ?Start what you can finish.? This isn?t some 3-month campaign that they can abandon and move on. This is literally rolling up your sleeves and digging in to people?s lives. It?s hard freakin? work. But it?s so very meaningful, too.

Be flexible. Not everything is going to go according to plan ? and that?s a great thing. Movements are organic. They don?t follow a marketing strategy or fit on a flowchart. They are living, breathing things because they are dealing with living, breathing people. And those people will be your greatest ally ? if you listen to them and let them in. To be flexible you have to realize that you aren?t in control and need to relinquish that illusion from the start. The sooner you do, the better.

You are a part of the community, too. Not the director. Not the leader. And certainly not the owner. Remember that.

Re: Where’s Jake?

Spike Jones — Tue, 14 Aug 2007 18:32:02 -0000

Welcome to a bright, shiny new world my friend!

Re: My iPhone nits

Spike Jones — Wed, 12 Sep 2007 14:23:41 -0000

Greetings iPhone (and Dallas) brother,

For #5, goto settings and choose Phone. There's an option to list first names first.

Have fun!

Re: links for 2007-09-20

Spike Jones — Thu, 20 Sep 2007 14:44:52 -0000

Jake my brother,

PC only is not genius. It's crap! I want my Battlestar!

Re: links for 2007-09-20

Spike Jones — Thu, 20 Sep 2007 16:27:11 -0000

Ahhhhh. Now I'm with you.

Much love,

Spike

Re: Surviving the first year

Spike Jones — Wed, 21 Nov 2007 09:05:29 -0000

Congrats, Papa Community Guy!

Re: Communispace: Imitation community and the future of this space

Spike Jones — Thu, 29 May 2008 18:17:00 -0000

Great great great great great post, Jake.

I think some companies are so desperate to say that they are participating in the Web 2.0 world that anything that has a even remotely seems like a two-way conversation + technology makes them feel like they are participating.

I'm with you, Communispace provides a great service to their clients. But let's call a spade a spade, shall we? It's not community. It's not long term. And it sure as hell isn't sustainable.

Did I mention GREAT post?

Re: Tiger Woods: Joining in the fun

Spike Jones — Thu, 28 Aug 2008 10:30:10 -0000

GREAT post, Jake. And so true. If companies can't poke fun at themselves, then what's the point? A holier than thou, we never screw up attitude will just get you hated (in most cases).

Re: You say it’s my birthday?

Spike Jones — Tue, 02 Sep 2008 09:02:09 -0000

I'm a birthday person. And the only thing I like better than my birthday is other people's birthdays. so HAPPY BIRTHDAY, MCKEE!!

Re: Inspiring 2009

Spike Jones — Wed, 31 Dec 2008 14:18:35 -0000

Amen to that, brother!

Onward.

Re: Start a Movement!

Spike Jones — Sat, 01 Aug 2009 13:26:41 -0000

Thanks so much for the shout out and for including the Brains on Fire "ChangeThis" manifesto in your resources.

Keep on kickin' out the jams and rockin' the block, brother.

Re: The meaning behind the measurement

Spike Jones — Wed, 26 Mar 2008 14:51:20 -0000

Thanks for the kind words about the Fiskateer movement, Ryan. You're right, if we got measured on CPM, then I don't know if it would be deemed a success or failure. But as for many, many other elements, including the bottom line, it's a huge success.

Great post.

Re: Clever > Shocking (and some links!)

Spike Jones — Mon, 13 Oct 2008 14:22:48 -0000

Thanks for the sweet, sweet link love, Matt. We appreciate it.

Keep on keepin' on.

Re: Get Smarter Today

Spike Jones — Tue, 23 Jun 2009 20:49:58 -0000

Thanks for putting us among such smart folks. Sucks, we're even blushing.

Re: Get It?

Spike Jones — Fri, 30 Jan 2009 10:28:47 -0000

Thanks for the shout out and adding to the conversation, David.

Keep on keepin' on!

Re: Cluetrain across the Web: Brains on Fire

Spike Jones — Mon, 26 Jan 2009 15:14:46 -0000

Thanks for the very kind words, Alex. You make the cluetrain run, brother. So keep on keepin' on.

All aboard.

Re: Online Community Roundup: April 3 2009

Spike Jones — Fri, 03 Apr 2009 13:59:12 -0000

Thanks so much for the kind words. The article is worth the read and it definitely has a lot of good things to think on in there.

And about "playing around online," man-oh-man does that nail it or what? I think the online social media world is becoming just like the old school advertising world: noise, noise, noise.

Re: While Others Paint the Trim

Spike Jones — Wed, 25 Mar 2009 17:00:02 -0000

Greetings Chris,

I work under the black flag of Brains on Fire, where we actually fly the skull-and-crossbones when we join forces with a new client. And your post is interesting to me.

I think it's important - now more than ever - to have accomplishments that your company can point to that actually moved the needle for your client. Proof. No more talk. No more "I spoke here." No more "I have a top 50 blog and X followers on Twitter." And case studies do that. They are proof. They show process. They show what you do actually works - over and over and over again.

Take a cross-section of your followers and you'll see the word "expert" liberally used. But then if you ask them to show you what they've actually done, they freeze. Because if you look beneath the surface, there's nothing.

We use social media as a tool here. But we use it keeping in mind that 92% of word of mouth happens OFFline. Like you said, it's one cannon on the boat - not the boat itself.

Re: The Importance of Digital Touch

Spike Jones — Mon, 03 Aug 2009 16:17:27 -0000

"It’s the equivalent of stopping by for a quick cup of coffee, or even just sending a hand-written note."

It's absolutely not. Even a little bit. Digital can't replace face-to-face. Ninety percent of Word of Mouth happens OFFline. Not digitally. As great as all the digital do-dads are, face-to-face trumps it every. Single. Time. Even the power of a hand-written note goes lightyears beyond what an email or leaving a comment on someone's FB status could do.

Don't get me wrong, digital conversations and connections are fantastic. But they are far more powerful when they facilitate face-to-face conversations. I think that's a HUGE missing element and why so many SM efforts are dead-on-arrival.

Digital touch is the easy part. And it's also just about the price of entry these days. But the companies who will win are the ones that can connect on and offline. That's where the real connections are made and the real touch happens.

Re: The Importance of Digital Touch

Spike Jones — Mon, 03 Aug 2009 17:55:50 -0000

Agreed. But not as powerful as offline.

Re: I Support the Future of Sponsored Posts

Spike Jones — Tue, 04 Aug 2009 15:06:09 -0000

Bull.

Re: I Support the Future of Sponsored Posts

Spike Jones — Tue, 04 Aug 2009 15:08:49 -0000

Hey look, a sponsored comment right here in your post. Now that doesn't bother you, does it?

Re: Are RFP’s evil?

Spike Jones — Wed, 04 Jul 2007 14:23:05 -0000

Nice additional thoughts, Eric. Relationships are sometimes underrated, but always pay off.

Great post. Keep up the nice work!

Re: Online Community Roundup: April 3 2009

Spike Jones — Fri, 03 Apr 2009 13:59:12 -0000

Re: Less Push, Less Noise

Spike Jones — Wed, 08 Apr 2009 15:36:05 -0000

Thanks for the shout out, Bilal.

And don't get me wrong, I think SM is a beautiful thing and can be used as an effective tool to build deep, lasting - even meaningful - relationships. But I'm afraid that sometimes, with certain groups, it's hard to break free of the traditional advertising mentality of "capturing eyeballs." It's just not going to work - especially with this new medium.

Keep on keepin' on.