DISQUS

your links suck

dcholloway from the valley of the heart's delight, but now down in Panama City, Panama. I'm working on Enterprise 2.0 for a firm down here (the Silicon Canal? heh). I have a pwned 16G I'm borderline dying to unlock so I can rock out with my...iPhone out haha.

Dennis, many thanks for the thought provoking and well written post.

As much as I enjoyed reading your post, I must take issue with your comment that -

"It wants breakthrough impact not marginal improvement. Until we as an industry recognize that and apply smart thinking to the immediate problems of doing business, then the well meaning ideology of social anything just ain’t going to cut it."

Any innovator (and hence, organization that innovates) is well aware of the fact that major breakthroughs are great, but interative improvement yields fantastic results, and is a good strategy in general.

To help demonstrate this view take a look at a post c/o the Marketing & Strategy Innovation Blog that illustrates many applicable examples - http://zz.gd/04d9a1

Exactly.

And to add to that, others are left out of the conversation. "Wall to Wall" is a public conversation (if people can see the other person's wall, as Kitsune pointed out), but only two people can engage in the conversation at a time. If someone has something to add to the conversation, they can only further fragment the dialogue by making a disconnected wall post that doesn't show up in the "Wall to Wall" conversation, and may leave observers to the conversation confused.

Thanks for the post. Agree with everything except, "Post a comment on your own Facebook profile wall."

The issue here is that wall posts form an important part of the conversation happening in facebook. Wall posts can appear fragmented and disconnected to people who aren't following the conversation on both ends. And this detracts from the value of wall posts and adds to the amount of noise within one's profile. They're (wall posts) static pieces of information that get easily lost and can't really be expanded upon.

To remedy this, frequently I'll "reply" to wall posts on my profile to provide clarification about certain posts, in addition to a number of other things.

I've also openly requested that facebook add the comment feature to wall posts, just like they have enabled for virtually every other piece of information that comes through the news feed. This will be a very useful development, IMO.

OK, admittedly I might sound like one of these facebook marketing noobs, but the truth is that I''ve used facebook almost since its inception and am comfortable with my social network faux pas. I'm almost certain that not too long in the distant future facebook will enable the comment feature for wall posts, too, so that part of the conversation will become more meaningful and valuable than just a random, static blurb here and there. It really needs to be dynamic to be meaningful.

Anyway, just my $.02

dcholloway

IMAX? stoked to be seeing this... :-)

HA! I used to live exactly two blocks away from the arrow on Google Maps, on the corner of Emerson and Santa Rita. Maybe I'm biased, but I was an entrepreneurial kid back then, too :-)

Haha, this post definitely got a chuckle out of me. Cheers!

AUTOMATICALLY DELETED?

where did you get that info from...that doesn't sound right.

What an idiot.

The last 26 years of my life I've gone to 7 schools, have played with dozens of sports teams, have worked at probably a dozen places of employment, have volunteered in the community, traveled internationally, have a large family, &c, &c, &c...

Do the math.

I've come across thousands of different people during my short life. In the next 26 years I'm likely to meet scores more people as my social abilities and spheres of influence increase.

Eventually - soon, proabably - social networks will allow us to maintain communication with virtually everyone we will ever know. And that is a lot more than 800 people. Maybe not for everyone, but for any truly social being, yes.

And do I have some kind of complex because of any of this?

Sheesh. I'm heading over to this guy's article...

I predicted this in my blog on Sunday. I think next we'll probably see some backlash from users about this being 'creepy' just like when the News Feed became public, but in the end it will be very useful.

And since advertisers/marketers/etc are going to save a lot of marketing money (50% of the cost is usually marketing related) it would be nice if they passed along those savings.

I posted an coincidentally similar article complete with what I think the News Feed will look like on my blog yesterday...

But I also include why we'll like this other than just getting more targeted ads. For instance, it will be nice to see not only what our friends buy so we know what's in, it will also be useful because FB provides a nice platform to communicate about purchases after the fact, too.

For example, I think advertisers/retailers/marketers/et al will have pages like groups which will facilitate much better communication between consumers and businesses.

Of course you can let you imagination pain the rest of the picture...

Either way, this is shaping up to be something interesting. And when Google Socialstream comes to town we'll be having the same conversation but as it pertains to the OpenSocial clique.