Thanks for being so transparent! Having only watched your clip the first thing that came to mind for me as a replacement word was "frizzamyer" or an age appropriate, need signaling child behavior. It is a term that I have coined to replace negative labels altogether. Not knowing the age of the gentleman I mean no harm: just talking from a Pre-school and Family Life coaching perspective. Take care. :)
I thought SMS and mobile web were going to be the next big thing in marketing. Then Apple came out with the iPhone. I really think that e-mail, twitter, or IM will replace SMS. Phone companies will have to stop charging for SMS to give it a few more years of life, but I just can't see its surviving.
I think it is also important to understand that one should target the "long tale" keywords to begin with.
Thanks for stopping by.