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- Vance Shutes
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3 months ago
in Win an Amazon Kindle 2 in the Easiest Contest in the History of Contests!* on Marketing Pilgrim
This subscriber (for a long time!) would love to read using a Kindle!
Vance Shutes's last blog post..Saline real estate clearance sale
Vance Shutes's last blog post..Saline real estate clearance sale
4 months ago
in Win Copies of Leo Babauta’s “The Power of Less” on Marketing Pilgrim
Not only will I read it, I'll include a review on my blog! Pick me!
5 months ago
in Life>Real Estate on Maxsell Real Estate
Brad - having met Kevin myself, he's in my prayers as well. Be strong, as Kevin and his family will need all of us to be strong for him.
6 months ago
in Win Copies of Jim Tobin’s Book “Social Media is a Cocktail Party” on Marketing Pilgrim
Add me to the list!
12 months ago
in The Copycat Benefit for Startups on Instigator Blog
Ben,
Your article last week on the "Big Bang" generated some great discussion, as this post will likely do, too.
In order to have that "first mover" advantage, you need to really embody the “Ready-Fire-Aim” approach, as I described previously. If an idea or product is so great, then somebody has got to go first, so why not me? If you hit the market first, and then have to update/improve, that's OK. That said, as I also described previously, you risk that consumers will tire of the boy who cried “Wolf!” too often, with all the iterative releases.
As for me? I'd rather be "first-est with the most-est."
Your article last week on the "Big Bang" generated some great discussion, as this post will likely do, too.
In order to have that "first mover" advantage, you need to really embody the “Ready-Fire-Aim” approach, as I described previously. If an idea or product is so great, then somebody has got to go first, so why not me? If you hit the market first, and then have to update/improve, that's OK. That said, as I also described previously, you risk that consumers will tire of the boy who cried “Wolf!” too often, with all the iterative releases.
As for me? I'd rather be "first-est with the most-est."
1 year ago
in Is the Long Tail Short on Proof? on Marketing Pilgrim
Frank,
Typical Harvard palaver. They think we're all sheep, or lemmings, or some such idiot animals. Yeah, that's the ticket! I'll just buy the most popular media. Baloney!
How does the "distinguished" Harvard professor explain that the 1,999,998th song on iTunes gets one play a year? If that's not conclusive proof of the long tail, nothing can be.
Typical Harvard palaver. They think we're all sheep, or lemmings, or some such idiot animals. Yeah, that's the ticket! I'll just buy the most popular media. Baloney!
How does the "distinguished" Harvard professor explain that the 1,999,998th song on iTunes gets one play a year? If that's not conclusive proof of the long tail, nothing can be.
1 year ago
in The Big Bang Theory of Launching a Product on Instigator Blog
Ben,
What you describe reminds me of the old saying "Ready-Fire-Aim", rather than "paralysis by analysis", or waiting until something is perfect before release. In the digital era, time is compressed, so it strikes me that it's best to get out there sooner rather than later. The primary risk, in my view, is that consumers will tire of the boy who cried "Wolf!" too often, with all the iterative releases. It's a fine line - one that many marketers find challenging in the extreme.
What you describe reminds me of the old saying "Ready-Fire-Aim", rather than "paralysis by analysis", or waiting until something is perfect before release. In the digital era, time is compressed, so it strikes me that it's best to get out there sooner rather than later. The primary risk, in my view, is that consumers will tire of the boy who cried "Wolf!" too often, with all the iterative releases. It's a fine line - one that many marketers find challenging in the extreme.
1 year ago
in Startup Lessons Everyone Should Read on Instigator Blog
Ben,
Of course revenue matters. If there is no revenue at all, that means there are no sales. If there are no sales, that means there is no demand. If you cannot sell, you're out of business. Period.
Of course revenue matters. If there is no revenue at all, that means there are no sales. If there are no sales, that means there is no demand. If you cannot sell, you're out of business. Period.
