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3 years ago
in more wrapping up… on Marketing Begins At Home
Twas great to meet you too finally. Wish there'd been more time. See you in the funny papers.
3 years ago
in Bad PR is the least of their problems on Marketing Begins At Home
You = preacher
Me = choir
Me = choir
3 years ago
in Insanely great on Marketing Begins At Home
Oh, the dozens of times.
"...because it sucks."
"...because nobody needs it."
"...because it's a cure looking for a headache."
"...because you're navel-gazing and no one else cares."
I could go on.
"...because it sucks."
"...because nobody needs it."
"...because it's a cure looking for a headache."
"...because you're navel-gazing and no one else cares."
I could go on.
3 years ago
in Happy Happy on Marketing Begins At Home
Happy anniv. and congrats. Short year, hard to believe it's been only that long.
4 years ago
in Pitch with care on Marketing Begins At Home
You're right again, David. Good post. Just ran through this the other day with a client. I hope it sunk in.
4 years ago
in Shortcuts on Marketing Begins At Home
On the money, David. First you have to have something good to work with -- something productive, relevant, new, interesting, valuable. Then you have to say something about it -- and say it well. Anything less is the widely hated "spin" and there you're in lazy-trap land.