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Mason

3 years ago

in more wrapping up… on Marketing Begins At Home
Twas great to meet you too finally. Wish there'd been more time. See you in the funny papers.

3 years ago

in Insanely great on Marketing Begins At Home
Oh, the dozens of times.

"...because it sucks."
"...because nobody needs it."
"...because it's a cure looking for a headache."
"...because you're navel-gazing and no one else cares."

I could go on.

3 years ago

in Happy Happy on Marketing Begins At Home
Happy anniv. and congrats. Short year, hard to believe it's been only that long.

3 years ago

in English Cut on NPR on Marketing Begins At Home
David --

Well done. I enjoyed the piece.

4 years ago

in Pitch with care on Marketing Begins At Home
You're right again, David. Good post. Just ran through this the other day with a client. I hope it sunk in.

4 years ago

in Hey Mister, Wanna Suit? on Marketing Begins At Home
Outstanding work.

4 years ago

in Shortcuts on Marketing Begins At Home
On the money, David. First you have to have something good to work with -- something productive, relevant, new, interesting, valuable. Then you have to say something about it -- and say it well. Anything less is the widely hated "spin" and there you're in lazy-trap land.
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