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  • Stuart MacDonald

Stuart MacDonald

1 year ago

in Can you say "Facebook bubble"? on Mathew's comments
Thanks for pointing this out, Mathew.

Just goes to show how important controlling that initial source of reach at a low cost (maximizing efficiency) is for a travel site (remember: TripAdvisor *is* Expedia. It's the Same company - as is Hotels.com, Hotwire and Classic Custom Vacations). This also mirrors the purchase of TripAdvisor by Expedia several years ago - for just about the same reason I'd imagine (buy it now to avoid having to pay to use it as an increasingly expensive advertising/reach source down the road). And - not to downplay the number in absolute terms; I'm sure the developer is tickled and should be - but $3m is peanuts compared to the global ad budgets of the brands above.

- Stuart
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