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10 months ago
in Tidbit of the Day: Moving on up to Tribune Interactive on Daniel B. Honigman's site
Congratulations and mazel tov, Daniel. I'm sure you'll do a bang-up great job for Interactive just as you've been doing already.
Good luck!
Cheers,
Michael
Good luck!
Cheers,
Michael
11 months ago
in 2008/08/07/corporate-social-media-books/ on Mashable - The Social Media Guide
Aaron,
There are two others I would suggest:
"Word of Mouth Marketing" by Andy Sernovitz. While many books focus on abstract theory or blogosphere politics, Andy's book is practical and has down-to-earth tips that you can implement today very simply. I give this out often as gifts, and constantly refer back to it. Yeah, I work for him, but I often recommended it even when I didn't.
"Selling the Dream" by Guy Kawasaki. This is a classic, and while it's not about corporate social media specifically, many of the principles laid out here have become hallmarks of successful social media projects. Guy lays it out succinctly: be passionate for what you believe in and have fun.
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michael@blogcouncil.org
312-932-9000
I am a Blog Council employee and this is my personal opinion.
There are two others I would suggest:
"Word of Mouth Marketing" by Andy Sernovitz. While many books focus on abstract theory or blogosphere politics, Andy's book is practical and has down-to-earth tips that you can implement today very simply. I give this out often as gifts, and constantly refer back to it. Yeah, I work for him, but I often recommended it even when I didn't.
"Selling the Dream" by Guy Kawasaki. This is a classic, and while it's not about corporate social media specifically, many of the principles laid out here have become hallmarks of successful social media projects. Guy lays it out succinctly: be passionate for what you believe in and have fun.
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michael@blogcouncil.org
312-932-9000
I am a Blog Council employee and this is my personal opinion.
11 months ago
in Random Thoughts 07/30/2008 on New Comm Biz
Tac,
Thanks for the post. Your comments were all spot-on terrific! We definitely appreciate the support.
We're putting this out there to show everyone that disclosure is the right thing to do.
Cheers,
Michael
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michael@blogcouncil.org
312-932-9000
I am a Blog Council employee and this is my personal opinion.
Thanks for the post. Your comments were all spot-on terrific! We definitely appreciate the support.
We're putting this out there to show everyone that disclosure is the right thing to do.
Cheers,
Michael
----
michael@blogcouncil.org
312-932-9000
I am a Blog Council employee and this is my personal opinion.
11 months ago
in LIving Off Of The Land on Marketing Begins At Home
Bravo, Mark, for all the steps you and your family are taking. Some would call it organic, I would call it authentic. Congratulations for not just talking the talk, but walking the walk. You have my admiration, and my respect.
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Tweet me: twitter.com/merubin
Email me: michael@blogcouncil.org
Smile: http://bit.ly/47sF6d
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Tweet me: twitter.com/merubin
Email me: michael@blogcouncil.org
Smile: http://bit.ly/47sF6d