DISQUS

That is AWESOME! Social media moves well beyond the computer. Did you say it was only an hour and a half between when you complained you hadn't heard from them and the flowers showed up? Hahaha, what a good way to make a Tuesday just a bit better.

Thanks the quick response! I build links in much the same way, so long as it's relevant and timely I link to it. We'll await the SEO gurus' responses.

A quick question about link building....Does Google penalize for excessive linking on a page (Google sees it as a spam page)? I've heard different opinions and different numbers on this topic. Any thoughts would be much appreciated.

I've actually recently had this discussion with several people in my office. I understand what I'm trying to sell my clients on so I see the features as benefits but many of the clients haven't taken that step yet. We need to focus on the benefits, the results. @John Jantsch and @reiko beach Interesting choice to stop using the b-word. I'll have to try that.

Jake,

You and I definitely agree on American Airlines. Two years ago I was on a trip abroad with my brother. My brother, being the genius that he is, lost his backpack and our return e-Tickets. The return flight from Dublin to Chicago was absolutely no problem. The Aer Lingus (national airline) representative said that it wouldn't be a problem, took our receipt for the tickets and signed it in lieu of a boarding pass.

We get to Chicago and our flight to Charlotte is run by AA. We wait in the customer service line for 2 hours to be told that we will have to purchase new tickets!!! Both the customer service representative and my brother and I had proof that we had indeed purchased the tickets, but we did not have the actual tickets and e-Tickets apparently cannot be reprinted?!?

The analogy that was given to us by the "customer service" representative was that if you went to the theater and didn't have your ticket they would not let you in to see the show. I absolutely flipped (I'm surprised airport security wasn't called). At a theater there is not a computer screen telling you that I bought the tickets!! We ended up spending $700 on tickets to Charlotte (NOT on AA). I will never again fly American Airlines. They have lost my business and anyone who asks me about them as an airline. (End Rant)

Bobby

Kat, interesting post! I work for a public relations firm in Raleigh, NC and we are definitely in different phases with different clients. One client will have us do anything and everything in social media and we end up having to use #4 a lot. Other, more conservative clients, are still very much in the transitional stage where we have to tug and pull to get them to agree to anything. They currently get a lot of #1 from us.

I think he does a great job of impressing the importance of personal branding and the importance of hustling. Ten years ago a great idea may have been a get rich quick scheme. Now there are just too many people on the internet with too many good ideas. You've got to hustle and be patient at the same time (not an easy thing to do). Great video.

I don't have a problem with this in terms of privacy issues but I'm not sure that this sort of advertising will be any more affective. I know what an advertisement is on Facebook and I don't pay attention to them. I think in four years on Facebook I've clicked on two or three ads and I've never come close to buying something from them. It's just a matter of my priorities. I don't go to Facebook to shop for anything.