Disqus - Latest Comments for lasandra5

Re: Skittles.com is the worst thing to ever happen to social media branding

lasandra5 — Tue, 03 Mar 2009 00:33:35 -0000

I agree with @ Eric Brown and just about most of the other commenters here. The Skittles site probably wasn't getting much traffic and with very little money they not only revamped their website but created a free advertising campaign. People are blogging about it, Tweeting about it and it's likely to get picked up by a few main stream pubs and I wouldn't be surprised if it's on the evening news. They created a meme and that's exactly what social media is about - conversation. And, they took big risks by putting this up and allowing both the good comments with the bad. Plus, whether they meant to or not they are now crowdsourcing new business ideas. Are the tour guides at Jelly Belly willing to take that risk? I doubt it!

Re: Social Media Marketing Summit: Brand Spotlight on Cisco

lasandra5 — Thu, 02 Oct 2008 18:12:37 -0000

Great summary, I'm glad to hear it wasn't a snooze fest. If you are interested in the slides you can access them here: http://www.slideshare.net/lasandra5/leveraging-...

Re: Half of My MyBlogLog Readers Are Women

lasandra5 — Wed, 25 Jul 2007 21:04:41 -0000

I can't speak for anyone else but I come because I like what I'm reading. Keep it up!

Re: Walmart: It’s Okay to Not be Target

lasandra5 — Thu, 08 Nov 2007 01:54:51 -0000

Great post.

What's sad is that they keep making the same mistakes. If they would have just taken the time to understand these new 'channels' they could have owned the conversation.

Re: 35+ Examples of Corporate Social Media in Action

lasandra5 — Fri, 01 Aug 2008 01:20:59 -0000

There's also the CiscoSP360 Twitter account and the CiscoSP360 channel on YouTube:
http://www.youtube.com/user/ciscosp360 plus there's a Facebook group - http://www.facebook.com/group.php?gid=8132918757.

Also check out this deck on the last launch Cisco did which was all about building commununity with social media http://www.slideshare.net/lasandra5/leveraging-...

Re: The Science of ReTweets

lasandra5 — Thu, 19 Feb 2009 13:59:10 -0000

This is AWESOME! Thanks for taking this time to disect the science of retweeting!

Re: White Paper Registration A Big Objection

lasandra5 — Thu, 12 Jul 2007 16:15:04 -0000

I completely agree with this philosophy. I hope more marketers will see the light and 'loosen the strings.'

Re: Top 10 Marketing Blogs 2007/2008 - Seeking Your Nomination

lasandra5 — Sun, 14 Oct 2007 23:23:41 -0000

My favorite blog is Web Strategy by Jeremiah.