I think for most of the past great leaders, there's no "happy medium" or "balance between ego and humility". It may not be politically correct to say, but if you want to be a great leader, you should have as huge an ego as possible. This is what inspires people to follow you.
Napolean had it. Ceasar had it. Hitler had it (obviously he was a terrible person but he convinced people to follow him). General Custer believed he was good enough for his small force to beat a much larger Indian attack. (He wasn't).
Lately, Bill Gates, Larry Ellison, and Richard Branson are all huge egos with huge net worths.
Unfortunately, I think this type of behavior from companies will become more and more prominent. With wikipedia becoming the de-facto repository of information on the internet, companies can't really afford to have negative information in their articles...
Congrats on your FIFA blog success. In my experience, it's relatively easy to make $10 a month, but getting from $10 to $100 is the "sticking point" where most people fail. I think after $100, the sky's the limit but a lot of people don't make it that far...
