DISQUS

Let's be careful here though. The intention or purpose of facebook was to connect friends with each other in a social network. To position it as a business mechanism is not proper use. Tools like LinkedIn would better serve that purpose. I think everyone needs to seperate professional from personal life here.

Tom Peters is quite the genius once again. No wonder why he is known as the management-guru.

Good interview. I think the challenge is to guide people away from other social networks onto this new platform. It's difficult because in order to succeed you need a high installed base and people are more prone to join networks that already have their friends.

Twitter is a great way to network and then to allow others to follow you're every move. Saying that, it's a great way to keep in contact with others, without losing touch, over time.

Anything you list on facebook can be used against you and your brand. You need to be careful with content, such as your facebook picture and bio.

2 is the most important because you need to know how to build yourself in order for others to see you as a valuable asset to their institution.

Interesting. I doubt that bloggers will turn into workers in the near future
because everyone is doing it for their own interest, thus lending to
entrepreneurship.

Good Cody....I think it's important to note how important authenticity is, as well as mastery of a certain subject.

Good points here. Won't be able to go to the beach too much more, as summer is coming to an end. Blogs are all about the personal touch and projecting who you are as personal to your audience or readership.

Dan Schawbel
Personal Branding Magazine

The issue is that many bloggers consider this a form of spamming.

Sounds like a great program for a small company

I think twitter is somewhat useful. I view it as a browser-like AIM away message that hits a larger audience.

with their billion dollars of revenue, they can afford to purchase all of these "assets". For their business it is worthwhile to invest in web 2.0 techonology that can further promote their products.

The top 25 marketing blogs all have pretty high quality Personal Brands I must say. Today, there are certain requirements for blogs, which you had named in your post and other bloggers look for those qualities when viewing blogs.