Disqus - Latest Comments for pcopley

Re: Stop Using Markdown For Documentation

Phil — Tue, 11 Aug 2020 13:07:54 -0000

Plagiarized from https://www.ericholscher.co...

Re: R – FI: ALOHA PACIFIC Federal Credit Union / Tax Preparedness

Phil — Mon, 06 Jul 2020 09:42:39 -0000

This is exactly what a Cashier's Check is - you pay the bank the value of the check plus the fee, and they give you a bank check in return.

There is no such thing as a "certified personal check" anywhere, not just TD.

Re: How Much Should I Spend On AdWords?

Phil — Sat, 26 Sep 2015 14:01:00 -0000

John - in that case you simply don't have enough profit in each customer to justify any AdWords spend at all; however, if you often get repeat customers and the average LTV is high enough it may still justify using AdWords as a way to get new customers, acknowledging that you're going to lose a little on the first sale.

Re: Who Increased The Debt?

Phil — Sat, 01 Oct 2011 18:28:59 -0000

For anyone actually interested in the truth ...

here's the PolitiFact article about the numbers used in the chart itself: http://www.politifact.com/t...

and here's the Washington Post article explaining why—even if the numbers were corrected—it'd still be a false presentation of the data: http://www.washingtonpost.c...

Re: Do you have what it takes for social media?

Phil — Tue, 13 Oct 2009 12:31:28 -0000

I've finally found the video that initially caused me to think about this. Probably best not to watch it at work, unless you work with cool people or can do whatever you want at work (David). Or both.

http://www.youtube.com/watc...

Re: Do you have what it takes for social media?

Phil — Tue, 13 Oct 2009 09:13:37 -0000

I refuse to use the words "expert" and "Outlook" in the same sentence on moral grounds. I am using my MacBook in the office for a reason, haha.

Re: Do you have what it takes for social media?

Phil — Tue, 13 Oct 2009 09:04:17 -0000

It's great to see so much discussion around the topic.

David:

You are correct that I was speaking specifically to the type of person who I used as an example in the first few sentences of this post. In the early days of Twitter, individuals would run software that would follow anyone they found, removing them after a certain amount of time if they were not followed back. If memory serves this is called "churning," but I could be wrong that part. There are many so-called social media "marketers" or "experts" or whatever term they use, who may or may not have massive followings, but mostly due to this type of software hack.

I think for the most part social media consultants (which I consider myself) have a bad name, due in no small part to the actions of these individuals. If I were unexperienced in Twitter, I'd feel much more comfortable giving someone with 100,000 followers a large check to "handle" that aspect of my social media than someone with 300 followers.

Personally, I see the role of a social media consultant as more educator than executor. Sure, it helps to get all the different accounts set up, get the branding consistent, etc, but that shouldn't even factor into the job itself. I don't "do" any social media (or social media marketing) for my clients for any extended period of time. All I really do is teach them the best practices and help them along the way.

Dan:

I've followed you for some time on Twitter and you've got some great work - I've the Science of Retweets on my desktop. The face that the term is "clichéd and passé" is exactly my point. Too many people feel that because they have 2,000 Facebook friends and 150 connections on LinkedIn that they qualify as an expert.

I think it's also a fallacy to assume that if you're not an expert you don't know what you're doing or you're not good at it. I'd like to think I'm good at what I do, otherwise people would stop hiring me. That being said, I do not consider myself an expert on the subject. I've done no structured or independent study and the vast majority of my knowledge is anecdotal, but the services I offer and the prices I charge reflect that.