Disqus - Latest Comments for paulsimister

Re: Keyword Elite 2.0 – Bonus Wars & Clickbank Transgressions

paulsimister — Thu, 27 Aug 2009 05:59:31 -0000

Andy thanks for your long comment.

I just think the bonus giving has gone too far which panders to the greed emotion inherent in most of us.

Of course more is better than less - except it isn't for many information products. The bigger cost is not buying the stuff but the time to read, watch, listen and then consolidate into your existing thinking.

I hold my hand up and say that I have been tempted and given in but I now have far more stuff than I have looked at.

For some high profile gurus, that means that I will never buy anything else from them until I have gone through what I've got already.

Re: Keyword Elite 2.0 – Bonus Wars & Clickbank Transgressions

paulsimister — Wed, 26 Aug 2009 04:46:54 -0000

Is it just me but I think that people like Anik and Mike devalue both the product and their own stuff with "take the customer for a fool" offers like "grab our $5,373 bonus".

Get real and stop these stupid "pile them high" bonuses which overload people with stuff they don't want or need but feel guilty about not looking at.

Re: 5 Step Process to Lean Marketing

paulsimister — Mon, 17 Aug 2009 10:11:23 -0000

Interesting stuff.

I was very taken with the marketing hourglass analogy when I read the Duct Tape Marketing book and I like your idea of bringing the concepts of lean manufacturing to bear in marketing.

Re: Know, Like and Trust – the Keys to Cross Selling

paulsimister — Mon, 20 Jul 2009 07:09:41 -0000

Interesting idea Ian.

I hadn't considered "know, like and trust" as a barrier in cross-selling but I can certainly see it in professional practices where lack of knowledge creates uncertainty.

Thinking about it, I have seen it with some of the fancy tax savings schemes that accountants promote which are legal but open to challenge.

While the tax partner may have confidence because they understand, the audit and accounts partners just worry about the damage to client relationships if it all goes wrong.

Re: Applying Drip Marketing to Your Staff

paulsimister — Mon, 13 Jul 2009 09:36:40 -0000

John

I agree.

Small business owners must keep reinforcing what they say with their actions and regular repeats.

Re: Mastering Online Marketing By Mitch Meyerson

paulsimister — Mon, 30 Jun 2008 02:01:31 -0000

I like the review of Mastering Online Marketing and while I haven't read the book yet, Mitch did send me some of the content when I was studying to be a Guerrilla Marketing Coach with him. His other book "Success Secrets of the Online Marketing Superstars" is excellent although that is a compendium of articles by different experts.