Disqus - Latest Comments for patriko

Re: The Twitter Pitch

patriko — Wed, 15 Apr 2009 04:15:58 -0000

For all the creatives out there

Twitter to rescue!

Re: Online Window Shopping

patriko — Tue, 31 Mar 2009 12:46:43 -0000

I just want share this really old but good article, featuring the briljant Swedish Marketing proffessor Evert Gummesson, written by the Swedish newspaper (DN). I find it very intresting, regarding to the subject.

Sorry it is in Swedish: google translate might do the job!
http://www.dn.se/ekonomi/va...

Re: Online Window Shopping

patriko — Tue, 31 Mar 2009 12:42:34 -0000

I guess we are likely to see more co-creations of goods between brands and its customers like Nike ID, or maybe even more likely DIY (do it your self) in the future. Where the customers will be everything from designers, retailers, buyers and sellers and take care of the whole chain.

Not so surprising, but wait and see. Maybe, in the future we will see shops only to be filled by Brand tags hanging on "empty" hangers.

Re: The Perfect Cover Letter

patriko — Sat, 28 Mar 2009 05:54:33 -0000

I agree. It is what you can do, that is of relevance and should be considered as the biggest part of the value you give. Like most of us I am also a big proponent of Entrepreneurship and strength in sourcing and consultants. This is truly something the marketing industry is blessed by.

I also belife, this is a big reason why marketing can keep on beeing one of the most Innovative and challenging industries in the world. We simply need more independent brain capacity to stand on their own feets and keep the competition kicking and alive.

I am pleased to hear your arguments Matthieu. Keep up the good work!

Re: The Perfect Cover Letter

patriko — Fri, 27 Mar 2009 14:18:35 -0000

Just to pick up some of your points Matthieu. It is not always about what you have done so far. This is what your CV is for, all the facts. Instead you should focus on the matchmaking process. I mean you want something, right. And in this perticular case it is a job. And in return you should also give something back, a value. And the value you give to your new employer is the objectives. Today big companies have to find ways to messure everyone, including your self. Because then you will become a very useful and more tailored resource for the company. So no hasseling and be transperant, this is what makes a good company realize the value of its own employees. And in the long run, Sorry to be a bit deep here. Many-to-Many marketing smart. Your employees are also your tone of voice, and becomes advocates to your brand. And we all knows what that means. Hey this is Psykological and a very sensitive subject for all of us to discuss in this kind of forum. But also maybe the most important subject in times like these for every one of us to understand! This is a huge part of the new economy within companies and marketing strategies.

Re: The Perfect Cover Letter

patriko — Thu, 26 Mar 2009 11:01:37 -0000

Well, I will give you an example Björn.

Now, see your self in the possition of attending to a very important meeting.
What do you wanna be?

Well prepared!

This is what I mean by research, that kind of knowledge that gives you the abillity to express your self and your point of view.

Re: The Perfect Cover Letter

patriko — Wed, 25 Mar 2009 23:09:54 -0000

It is a about doing the right research!

Re: Online Window Shopping

patriko — Wed, 18 Mar 2009 09:48:40 -0000

My first purchase I ever made online was back in 1999 at the Rafaello network, even though I was very satisfied with the experience, the most of my shopping for clothes have been done offline since then.

On the other hand I have been a very diligent customer of technical stuff. And made a couple of visits to Apple store and other websites.

But from my earlier experience, the way of showing the Goods is important, but there was something else that cought my mind. I was more intrerested in the second part of the purchase like logistics and how much discount you get on your next visit to the webshop. And I think this is important for those frequent online shoppers.

I think most of the time you know what you want. But you go online to search for a better price deal.

Anyway, back to the topic of Online Window Shopping, witch I think is a great way for brands to promote their new collections in a more creative way. There are alot of interesting ways of selling clothes online thats for sure. Some choose to use a "Meat Puppet" and others Avatars.

When it comes to Fashion, I kind of like the mix up between online and offline activities. From Events to Digital.

Since all the best examples from Flash Thunder already was taken I had to go for my all time favourite ecommerce site. http://www.terrace.se/
I admit it has alot to do with my passion for a certain Swedish fotboll club. The idea of promoting a fotboll club thru fashion is briljant. Fotboll fans and Fashion is a great combination, and in the sam time you make an extra profit out of it.

Now, this is what I like to share.
http://www.asos.com/ (Cool idea and concept that actually works)

Re: Can twitter help us combat the recession?

patriko — Mon, 16 Mar 2009 06:30:05 -0000

I totally agree with you Linda. Confidence building plays a vital role to get the consumption going againg.

To reset the trust and confidence in the market all Companies have to uderstand and get to know their consumers better, to create a better brand experience, ROI and to make a better marketing process in future. Because In an uncertain economy, you can’t afford to lose customers, because they cost considerably more to replace than to retain. It is not until you know a person that you can build confidence and gain trust.

According to Jim Collins, author of Good to Great. American consumer confidence is now at a fourteen-year low. Whether it is the housing crisis, the decline of savings and investments, the rise in oil prices, the slide of the US dollar, or the high unemployment rate, consumers are feeling the pinch.

Many consumers (69 percent) say that a negative customer experience is the number one factor that destroys trust. Consider that more than 9 out of 10 consumers (94 percent) state that they spend less with a company that compromised their trust, and 8 in 10 will never go back to a company after a bad experience.

customer relationships is the ability to collect valuble information about the customers over time, to be tranformed and delivered into a better creative work for a more precise customer experiences

And yes, Transparency is very important in todays economy and politics to restore the confidence and trust in the market, but have also become a very good excuse for those companies who have not created the possibility to understand their consumers yet.