Disqus - Latest Comments for noahrobinson

Re: CP+B's Gets Grief for Crowdsourcing Logo, Own Site Used Against Them - mediabistro.com: AgencySpy

Noah Robinson — Thu, 27 Aug 2009 17:59:16 -0000

I imagine CP+B used Crowdspring to test the concept and potentially generate positive press coverage. Maybe I'm wrong. It's a bit ironic because CP+B itself refuses to pitch at all for existing or new business. I doubt this is really a new way of doing business for CP+B or @bogusky.

Bottom line, if a designer doesn't want to participate in the contest, they shouldn't. The Brammo/Crowdspring project really shouldn't be viewed as a big deal either way.

I hope CP+B keeps their site up with the live tweets -- even if some are negative. It's a refreshing approach.

Re: No Confidence Man

Noah Robinson — Mon, 24 Aug 2009 19:42:33 -0000

Looks like its great. I also recommend Some Kind of Monster even if you don't like Metallica.

http://www.imdb.com/video/s...

Re: MediaMath + Marketing.fm

Noah Robinson — Mon, 06 Jul 2009 11:03:24 -0000

Just curious what you were looking at.

Retargeting has been around since the Boomerang/Flycast days (late 90s if I remember correctly). Some ad servers, like Right Media's YieldManager, now bundle in retargeting with the basic ad server CPM.

I think the most interesting thing about MediaMath is their platform/optimization algorithms. What that looks like (and how t\he algorithms work) is unclear to me. There's a lot of hype in the exchange space overall. But I've heard great things from both customers and from those inside MediaMath.

Looking forward to hearing more about the experiment.

Re: MediaMath + Marketing.fm

Noah Robinson — Mon, 06 Jul 2009 10:12:44 -0000

Are you by chance testing anything beyond remarketing?

Re: Making passwords visible

Noah Robinson — Wed, 01 Jul 2009 16:04:11 -0000

Jakob Nielsen knows a whole lot more than me about design but I think he's got this wrong. I think a better solution is allowing users to login through third-party authentication systems (e.g. Google, Facebook Connect, OpenID, etc). That way users don't have to remember so many passwords.

Re: About

Noah Robinson — Wed, 01 Jul 2009 15:55:56 -0000

I'm loving this blog Tom. So many Sigs in digital I can't keep up.

Re: Jesse Pickard's Thoughtstream

Noah Robinson — Sun, 28 Jun 2009 19:54:07 -0000

Great quote. Do you have the link to the original statement or was it at a conference?

Thanks,
Noah

Re: http://www.guilhermecunha.com/2009/06/11/520/

Noah Robinson — Sun, 28 Jun 2009 19:47:43 -0000

When's the next event?

Re: chad.casting.3 - A Pictorial History of Twitter’s Rise to Pop Culture | PR2.0

Noah Robinson — Sun, 28 Jun 2009 19:00:39 -0000

Awesome link, thanks.

Re: Wendy's Up for Review Across All Marketing Services - mediabistro.com: AgencySpy

Noah Robinson — Tue, 02 Jun 2009 16:11:11 -0000

Yeah, you're probably right.

Scientists, Universities, professors, people that read books -- they're all full of it.

Over and out.

Re: Display Ads Aren't Going Anywhere…

Noah Robinson — Tue, 02 Jun 2009 16:06:35 -0000

Strong article, Darren.

In regards to your statement, "I’ve sat in too many meetings where someone senior pontificates about how display ads are clicked only by mid-western housewives."

I was curious what you thought press release last year about Natural Born Clickers.
http://www.smvgroup.com/new...

At first glance, it sounds suspect...but maybe it's true.

I look forward to the day when we evaluate campaigns based on deltas that have nothing to do with CTR.

Re: Wendy's Up for Review Across All Marketing Services - mediabistro.com: AgencySpy

Noah Robinson — Tue, 02 Jun 2009 15:35:24 -0000

Well BigRedBalls, I'd be happy to write you back personally but I don't know who are, how to reach you...but if you want to take this offline, you know how to find me. If you, or your agency (assuming you work at one and aren't a client) doesn't know how to get good data, use it, or analyze it, there are plenty of resources out there to help you solve that problem. But it's a very solveable problem. The idea that you can't find reliable data is what's actually absurd. Believe it or not, some people once thought the Sun revolved around the Earth.

BTW, you guys realize Clara Peller is the name of the actress, rt?

Also, perhaps there's data that the commercials did work...
http://www.highbeam.com/doc...

Re: Wendy's Up for Review Across All Marketing Services - mediabistro.com: AgencySpy

Noah Robinson — Tue, 02 Jun 2009 13:04:56 -0000

Without research or data, we have no idea whether Fairey's design worked.

My first instinct is that Fairey's campaign for Obama did succeed in creating awareness and likely preference/votes. The imagery was simple, ubiquitious, and the execution was just about flawless.

But I don't have the data so I don't know.

Wendy's is a completely different animal. If consumers don't link a slogan to a brand, it's not likely to drive sales for the brand. Fairey's Obama propaganda clearly linked the image, slogan, and brand so it was much more likely to work.

Re: How To Get Your Very Own Advertising Book Deal - AgencySpy

Noah Robinson — Tue, 02 Jun 2009 12:56:52 -0000

If you want to get published by a traditional book company you probably need to have a following and have some sort of notoriety. Maybe start with blogging.

Re: The Carcass Of Online Ad Buys - mediabistro.com: AgencySpy

Noah Robinson — Tue, 02 Jun 2009 01:26:47 -0000

Agencies don't really compete with Google. They buy from Google. Very few Fortune 500 advertisers (the type that work with big media agencies) buy search separately from their media agency or SEM specialist.

Believe it or not, the big agencies have fared very well through the past 10 years. They often had to buy specialists, but they continue to evolve with the times.

Re: MSNBC’s ‘Morning Joe’ Gets Starbucks Sponsorship - AgencySpy

Noah Robinson — Tue, 02 Jun 2009 01:14:17 -0000

Joe Scarborough? The wrong show for the right brand.

Re: Wendy's Up for Review Across All Marketing Services - mediabistro.com: AgencySpy

Noah Robinson — Mon, 01 Jun 2009 15:04:49 -0000

I don't think anyone doubts that the slogan was popular.

The question is, did the ads drive incremental sales on a profitable basis for Wendys.

Brand awareness and preference are only useful when we don't know the real benefit. But if ads don't directly or indirectly drive sales then they shouldn't run.

Re: Wendy's Up for Review Across All Marketing Services - mediabistro.com: AgencySpy

Noah Robinson — Sun, 31 May 2009 12:14:03 -0000

Do you have a link to the case study or research?

Re: Wendy's Up for Review Across All Marketing Services - mediabistro.com: AgencySpy

Noah Robinson — Sun, 31 May 2009 12:10:34 -0000

You're out of line "goldoneshow." There's really no reason to start bullying people.

Clara's point is, at least potentially, completely legitimate. It's certainly worth consideration.

"Where's The Beef" was one of my favorite ads growing up. I always assumed it was monumentally helpful in propelling Wendy's growth. But that doesn't mean the ads led to incremental sales or ROI.

But if you were born after those ads ran, it's unlikely you've never seen or heard the ads.

Re: Is Social Media Making Corporate Websites Irrelevant?

Noah Robinson — Fri, 29 May 2009 19:11:36 -0000

Great post.

Vitaminwater probably saved a lot of money on building a website that no one would go back to. The incremental benefit of the newsfeed is very useful (at least for now).

But "number of fans" count is probably a misleading metric for evaluating a campaign.

Yes, vitaminwater will be able to communicate with those people again for some time but if they don't have anything useful to say it won't matter.

Also, once a few bad apple advertisers abuse the system users will simply learn to hide/ignore advertiser updates (if not opt-out of fandom).

Re: I'm Sir Martin Sorrell, And I'm Smarter Than You

Noah Robinson — Fri, 29 May 2009 13:09:07 -0000

Great call.

The funny thing is that it's highly unlikely that Martin Sorrell didn't understand that "convertible preferred stock in a recession was debt not equity."

Sorrell's incredible financial acumen what led Publicis Groupe and WPP to become the huge conglomerates that they are today.

Re: ECD Kash Sree Leaves JWT After His Team - AgencySpy

Noah Robinson — Thu, 28 May 2009 17:47:40 -0000

As my friend said the other day, "You can love him or hate him but Kash is still better than you."

Whoever gets Kash Sree is lucky to have him.

Re: Media Optimization

Noah Robinson — Thu, 28 May 2009 14:44:26 -0000

Hi Darren,

Totally agree that algorithms will ultimately do a much better job optimizing than humans -- but only if the media strategists/analysts set up the media plan to test and optimize against the right variables.

I think the biggest obstacle towards future-perfect optimization is the lack of supply-chain integration between clients and buying partners. We need clients to share realtime sales data with media buying agencies/exchange partners. To achieve better integration we'll need serious security, confidendiality, and privacy protocols in place.

Once we get to that point, the game changes dramatically.

But to get there, we need humans, not computers :-)

Re: New Formula For Viral Success?

Noah Robinson — Thu, 28 May 2009 02:12:07 -0000

This is by far the best post I've seen on the fake viral trend. Thanks.

Re: Always In Beta

Noah Robinson — Thu, 28 May 2009 01:45:37 -0000

Howdy Saneel.

How does the future look like in Berlin? Module 5 for my class seems so far away at this point. Anyway, send my regards to Franklinstraße.

I like your points but I wanted to suggest a brief caveat to "[2] Know your company’s purpose and don’t change it."

Some of the most successful companies in the world completely abandoned their original business models (sometime, several times over)...I wish I had an example on me other than IBM but it's in Jim Collins' Built to Last (which is one of the better business book's I've read).