Disqus - Latest Comments for ninjamarketer

Re: Sinking Your Teeth Into Twitter and Facebook

ninjamarketer — Wed, 12 Aug 2009 11:31:11 -0000

Tread carefully. Recent study from the Center for Media Research indicates that 89% of those surveyed claim that the appeal of social networking sites is to "stay connected with friends and family." Other stats?
- 89% Don't follow a brand's social network account
- 96% are indifferent about whether a brand has a presence or not
- 82% have never acted on a product/brand recommendation

Customer service, yes. Retention, yes. Selling product, no. Acquiring new base, no.

Re: Live From eTail: Dell Does $3 Million in Sales on Twitter

ninjamarketer — Fri, 07 Aug 2009 10:30:14 -0000

Ug...So how exactly are they tracking the allocation of ROI for Twitter? What brought customers to Twitter in the first place? Even more so, what made them search out Dell on Twitter? $3 million in sales is about 3000 customers( @ $1000 per computer). That's like hyping Toyota for selling 100 cars by "using" Twitter. Little to no impact on the bottom line, but sounds creative and likely will keep Liana employed for a while.

Re: USPS Loses $2.4 Billion in Quarter

ninjamarketer — Wed, 05 Aug 2009 18:05:21 -0000

Yawn...Tired of hearing how poor the PO is doing. What % is $2.4 billion of total revenue anyways? Doesn't the USPS bring in like $60 billion? So doesn't that put them on par with a lot of businesses in this climate?

They're doing a lot of things right by consolidating, offering incentives, etc, but how about a positive press release once in a while! ( green vehicles, stamp dedications, etc, etc...)

Re: No Exigent Postal Rate Case—For Now

ninjamarketer — Wed, 05 Aug 2009 17:59:06 -0000

Hey how about a discounted rate for "Green" direct mail. FSC, of course.

Re: With Volume Down, Shipping Discounts Abound

ninjamarketer — Tue, 04 Aug 2009 11:24:48 -0000

Light weight = USPS. Hmm..USPS claiming the sole bright spot is in Priority Mail, up 1% to last year. I mean, they are the only ones with TV right now. While FedEx and UPS battle over the congressional legislature, USPS makes a little headway.

Re: Holiday 2008 E-mail Efforts Offer Guidance for Holiday 2009

ninjamarketer — Thu, 30 Jul 2009 11:23:10 -0000

Excellent suggestions for a smart campaign. And with fewer pieces in the mailbox, I am allocating higher spend for direct mail this holiday season.

Re: Shipping Options for Residential Deliveries

ninjamarketer — Wed, 29 Jul 2009 12:03:03 -0000

But....... if you do go with a Parcel Select product like SmartPost or Basic, it is not limited to residential only. The service is open to any delivery that the Post Office makes, businesses included. If your rep suggests otherwise, they are trying to save business. Lots of other lesser known alternatives out there as well.

Re: Fundamentals of Facebook

ninjamarketer — Wed, 29 Jul 2009 11:42:51 -0000

True, true. But with the increased demand for avoidance technolgy (pop up blockers, spam filters, TIVO, DVRs, MP3s, etc) the consumer controls the demand for information, often through search (especially if prompted by acquisition direct mail, etc..) To me, FB is too passive, drives no specific behavior, and is difficult to accurately measure.

But its cheap :-) Just don't rely on it.

Re: Many E-mail Marketers Don’t Test: eROI

ninjamarketer — Wed, 29 Jul 2009 11:16:55 -0000

Heck, I'd guess that the 37% percent is likely indicative of all marketers. Amazing.

Re: Fundamentals of Facebook

ninjamarketer — Mon, 27 Jul 2009 18:02:25 -0000

No one goes to Facebook to buy product. Nice way to "look" busy without accomplishing anything though.

Re: Stupid Metrics Watch: The 'Delivered Rate' Myth

ninjamarketer — Mon, 27 Jul 2009 11:26:19 -0000

Good read. So measuring by email standards, is the open rate for direct mail when the customer takes it out of the box? That's got to be like 98%, right? As long as you're using NCOA, etc...

This information renforces the fact that shifting budget to cheaper is not always beter, especially if you knowingly can't measure it accurately.

Re: How Effective is Your E-mail Preference Center?

ninjamarketer — Tue, 21 Jul 2009 10:55:32 -0000

Great article. Soooooooooooooo many marketers don't take the time to leverage consumer data to enhance their commnications. If you ask, they'll tell you what they want.

Re: Shipping Options for Residential Deliveries

ninjamarketer — Tue, 21 Jul 2009 10:51:43 -0000

Cut out the middle man and avoid the extra charges, use USPS for residential delivery. Service from USPS has gotten better over the last several years. Better tracking, competitive rates, Bill Me Later options, etc... If you are not using USPS for your light weight shipments, you're paying too much.

Re: Few Bright Spots In Media Sales Forecast: Magna

ninjamarketer — Wed, 15 Jul 2009 13:15:43 -0000

Interesting read, but really, more $$$ to throw at TV? Does that include web generated views? I mean, have you not heard of TIVO? Avoidance technology would be a wise investment if this study is correct.

Re: Five Ways Social Marketing can Improve Customer Loyalty

ninjamarketer — Wed, 15 Jul 2009 12:46:06 -0000

Nice article. As usual, not one shred of proof or evidence to show that social marketing actually results in more sales. All anecdotal. I mean, 1/3 of the country still doesn't have dsl or broadband. I mean seriously, how many social network sites do you expect a customer to visit daily? weekly?