Disqus - Latest Comments for nicolasschriver

Re: Old Spice : Challenge

nicolasschriver — Thu, 13 Aug 2015 12:35:08 -0000

C'est pas UNilever c'est Procter & Gamble...

Re: Mon impression du salon MD Expo

nicolasschriver — Wed, 07 Apr 2010 17:24:51 -0000

En ce qui concerne l'application en magasin, je pense qu'il y a déjà certaines choses qui se font:
- Les applications Iphone sont fréquentes aux Etats-Unis, avec target ou Whole Food Markets pour les distributeurs, ou Kraft pour les fournisseurs. http://itunes.apple.com/us/......
- Sur la réalité augmenté, Lego a fait des essais concluant http://schrivers.blogspot.c.......
- Sur les télévisions en magasin, Auchan Okabé (Kremlin Bicêtre) et d'ailleurs les Carrefour Market s'équipe de plus en plus. Je sais que Mc Donald's a fait des tests d'écran 3 D en magasin, et que certains magasins de luxe travaille sur des technologies holographiques pour leurs magasins.

Pour le déploiement de manière standardisé et généralisé, je pense qu'il faut encore attendre un vrai leader qui sera capable de faire la différence et de gagner des parts de marché là dessus pour voir l'ensemble du marché bouger. Un peu comme ce qui s'est passé pour le "Drive", lancé par Auchan (via Chronodrive), qui est maintenant copié par Leclerc, et bientôt Carrefour.

Je vous préviendrai dès que j'ai plus de nouvelles... Merci pour le message.

Re: Mon impression du salon MD Expo

nicolasschriver — Wed, 07 Apr 2010 17:24:29 -0000

En ce qui concerne l'application en magasin, je pense qu'il y a déjà certaines choses qui se font:
- Les applications Iphone sont fréquentes aux Etats-Unis, avec target ou Whole Food Markets pour les distributeurs, ou Kraft pour les fournisseurs. http://itunes.apple.com/us/...
- Sur la réalité augmenté, Lego a fait des essais concluant http://schrivers.blogspot.c....
- Sur les télévisions en magasin, Auchan Okabé (Kremlin Bicêtre) et d'ailleurs les Carrefour Market s'équipe de plus en plus. Je sais que Mc Donald's a fait des tests d'écran 3 D en magasin, et que certains magasins de luxe travaille sur des technologies holographiques pour leurs magasins.

Je vous préviendrai dès que j'ai plus de nouvelles... Merci pour le message.

Re: Looking for advice from runners who ran a marathon

nicolasschriver — Mon, 01 Mar 2010 15:16:17 -0000

First, I believe this is because you haven't run for quite a while and that you ran too much for the first time. You should not run such long distances to train for a marathon. You should focus on 10 to 16 kms training, to work on your cardio, then, if you are consistent with it, 2 to 3 times a week, you should be able to run for 4 hours.

To avoid aching, you must drink a lot of water before and after the training. You also need to stretch properly before and after. I also like in order to train climbing to do squats with light weight, to strengthen your legs, it will help.

Re: Join us in New York or live in video this thursday 9am eastern time

nicolasschriver — Wed, 20 Jan 2010 13:11:19 -0000

That looks nice, it seems you are readapting what Seesmic was in the early age isn't it? I can't wait to see the result. Unfortunately I am not in New York, but I wish everything goes well.

Re: Seesmic acquired ping.fm. Here is why ping.fm is so cool

nicolasschriver — Tue, 05 Jan 2010 17:21:40 -0000

This seems very interesting. I'm testing right now ping.fm. It seems interesting for my business, as I can maybe ease the way I am using social media while not spending too much time on it.

Re: Twitter : des chiffres sur le marché FR, ça faisait longtemps

nicolasschriver — Sun, 20 Dec 2009 06:51:59 -0000

Présentation très intéressante car il est en effet très difficile d'avoir des informations sur Twitter en France. En effet, il ne faut pas comparer Twitter et Facebook sur un point de vue utilisateur, mais en terme de modèle économique, les deux vont voir une confrontation frontale, puisqu'ils utiliseront de la publicité comportementale comme coeur de métier.

Re: E-Coupons To Boost In Store Sales

nicolasschriver — Wed, 09 Sep 2009 17:25:27 -0000

Hi I don't have no problem if you use my articles for your blog as long as you quote this blog. I do the same usually on this blog, so that is great if you do so.

Re: Best Sources to Follow the Mobile Apps iPhone/Android/Blackberry

nicolasschriver — Sun, 06 Sep 2009 12:51:57 -0000

I'd rather use Pandora, but the service is not available in France for some regulation reason... But I didn't try last fm, even though I prefer deezer. I believe deezer's smartradios are better than last fm's.

Re: Best Sources to Follow the Mobile Apps iPhone/Android/Blackberry

nicolasschriver — Sat, 05 Sep 2009 18:14:33 -0000

I am a Blackberry user and love it, but to be honest with you, there are very few apps that are worth it. I have deezer, pretty cool if you have a wifi access, but I wouldn't use it with a 3g service. The google map app is great. Other than that... nothing much. Not even a ratp app to check how to travel with the metro...

Hope it will improve soon.

Re: Shareyourdiscount.com : A Mix between Web 2.0 and VRM

nicolasschriver — Mon, 10 Aug 2009 17:19:31 -0000

That is a great question, I don't remember how I found that. But this is cool to see some new social commercialization channels emerging.

Re: Mon blog a disparu de Google! :(

nicolasschriver — Thu, 23 Jul 2009 04:35:45 -0000

Je suis arrivé ici via Google, je ne sais pas quand est ce que tu as posté cela, mais pour moi ca marche

Re: BREAKING: Amazon Acquires Zappos for $850 Million

nicolasschriver — Wed, 22 Jul 2009 17:30:34 -0000

I can't believe it. I don't see how Amazon wants to get Zappos' corporate culture. Amazon is way bigger, and I find that hard to believe that on a long term Zappos will be capable of keeping the same fresh way of thinking

Re: Twitter Run and Office Tour

nicolasschriver — Sat, 18 Jul 2009 14:13:10 -0000

I'd have loved to join you guys if I was still living in the valley. I've started training a lot to help my girlfriend to participate to next year Paris' marathon. That's pretty cool event!

Re: Facebook? Up 10%. Twitter? Up 16%. FriendFeed? Flat

nicolasschriver — Fri, 10 Jul 2009 11:48:35 -0000

I just believe that Facebook has way too many users for Friendfeed to compete. Once Facebook will be able to develop a kind of aggregator which looks like to Friendfeed, they'd be no reasons for Friendfeed to go on.

Re: The coolest way to buy creme brulee in San Fran: the Twitter food cart

nicolasschriver — Sun, 07 Jun 2009 13:52:02 -0000

That is so great. An innovative and concrete way to use twitter for business. I like the fact this service leverage the community built on Twitter to do so.

Re: Hello Bing I am Loic

nicolasschriver — Tue, 02 Jun 2009 18:11:20 -0000

I have just checked out and they fixed the problem. Maybe actually the strength of Bing will be to correct fast potential bad searches. I still wonder though how it could compete vs Google...

Re: Can you "build" a community?

nicolasschriver — Mon, 01 Jun 2009 18:35:46 -0000

- Secondly, building a community requires time. Of course, if you are a big corporation, you could always leverage your customers' data base, and have a great marketing campaigns which would generate you leads, but a community needs to be active. It isn't a sprint but more like a marathon, and therefore it isn't an efficient way to create a community.

I like what Looneo did in France by creating its community.

Re: Can you "build" a community?

nicolasschriver — Mon, 01 Jun 2009 18:34:07 -0000

I believe indeed it is very difficult to build a community, however, I think it is possible to build a community.

Of course you need passion, but you can generate enthusiasm if you propose something that will actually matters to your potential community. Facebook has started its community from scratch. So did Wikipedia. As a matter of fact, some brands struggle to generate a community for two main reasons:

- First, because most of the time they are creating a community which is a copycat of Facebook or a blog platform, that wouldn't create no added value to customers.

Re: The Twitter Traffic Machine

nicolasschriver — Thu, 21 May 2009 12:51:10 -0000

Thats crazy, very dangerous indeed, I have noticed already couple of people spamming on Twitter, and maybe actually Seesmic desktop might be the appropriate solution for spam filtering...

Re: Social Media Landscape

nicolasschriver — Wed, 15 Apr 2009 10:13:05 -0000

I have checked out briefly your blog, I am going your RSS feed to my netvibes. I'd be happy to discuss with you about what kind of strategy you can create with web 2.0. Just add me up on your linkedIn.

The landscape seems to be a little bit clearer in terms of how to use it for companies. Community managers are springing up, and I'd be pleased to talk to you about that.

Re: Vous N'avez Pas d'Amis

nicolasschriver — Sat, 11 Apr 2009 07:16:47 -0000

Totalement d'accord! Très bonne critique de Twitter.

Re: Un peu plus de détails sur le controversé classement Wikio

nicolasschriver — Wed, 08 Apr 2009 11:25:55 -0000

Le classement Wikio est effectivement important, question de prestige. Moi, je suis absent de ce classement car la plupart de mes articles sont en anglais, ce qui est dommage, car il est vrai que Wikio est un bon système pour voir les blogs influents sur le web.

Re: Trouver un emploi via… World of Warcraft

nicolasschriver — Wed, 08 Apr 2009 11:18:07 -0000

J'avais déjà entendu parler de cette histoire. Moi je suis actuellement en recherche d'emploi, et je n'ai pas vraiment l'impression que m'ont blog les intéresse pour l'instant, même si je n'ai pas forcément autant d'audience que toi.

Re: Excellent exemple de marketing! Un faux livre

nicolasschriver — Wed, 08 Apr 2009 10:13:47 -0000

En effet, c'est plutôt innovant, et permet de capter facilement l'attention du prospect.