Disqus - Latest Comments for neilbeam

Re: Owning your attention.

neilbeam — Fri, 30 May 2014 13:30:48 -0000

Thank you Robbin for this post. And thank you for sharing Cowbird - something new to me.

Re: Dear ATT.

neilbeam — Thu, 27 Mar 2014 21:05:48 -0000

I certainly CAN imagine. The team there are both colleagues and friends.

I find myself having more frequent conversations with folks about the perceived loss of care in the daily interactions we have. I imagine there was a time when one relied on and interacted with a close(er) community where more people were known and therefore required to be civil, thoughtful or at least understand the direct link to the outcomes of our behaviors and actions. Today, too many interactions take place behind a wall of anonymity or with people in a system/company they can't change - this interrupts that linkage between actions and outcomes.
Well, that is my philosophizing for the day :-)

Re: Dear ATT.

neilbeam — Thu, 27 Mar 2014 11:55:29 -0000

Hi Robbin, So sorry you ran into this. I sent your post on to some of our friends over there.

Re: Contests and Customer Relationships

neilbeam — Tue, 21 Jul 2009 15:46:12 -0000

Sean, what is your opinion on McDonnald's repeated used of the Monopoly sweepstakes year after year. Considering McDonald's target demographic, their brand interaction and experience as well as ongoing purchase behavior could you argue that this has hurt the brand?

Also, note this point:
http://www.nytimes.com/1995...

In 1995, St. Jude's Children's Hospital in Memphis, Tennessee received an anonymous letter postmarked Dallas, Texas, containing a $1 million winning game piece. Although game rules prohibited the transfer of prizes, McDonald's waived the rule and has made the annual $50,000 installments.