Disqus - Latest Comments for mleis

Re: SXSW PanelPicker®

mleis — Fri, 18 Aug 2023 08:11:32 -0000

Absolutely. Every condition has its culture. Those cultures have norms we need to understand so we can help people express those moments more effectively, and fill the gaps with content that give people strength they didn’t know how to articulate

Re: SXSW PanelPicker®

mleis — Fri, 18 Aug 2023 08:07:38 -0000

So true. It’s one of the very few ways people can understand the range of health outcomes in a way no other part of the healthcare system can.

Re: SXSW PanelPicker®

mleis — Fri, 18 Aug 2023 08:04:57 -0000

Could not agree more. Social platforms can also help collect and journal those moments to help in crucial discussions with their health providers.

Re: SXSW PanelPicker®

mleis — Fri, 18 Aug 2023 08:02:33 -0000

Yes! Social data helps understand how to connect people to the information they need, and to create healthcare content that fits in their cultural context.

Re: SXSW PanelPicker®

mleis — Mon, 14 Aug 2023 16:34:02 -0000

Really looking forward to sharing the actual methods — and some blinded results — of how being patient centric works in practice. Many times it’s a small difference in approach that leads to great things for both people and brands.

Re: SXSW PanelPicker

mleis — Wed, 02 Sep 2015 10:36:54 -0000

Right now, the talk is BYOP, but that could change depending on demand. There may or may not be a deli platter.

Re: SXSW PanelPicker

mleis — Wed, 02 Sep 2015 08:53:06 -0000

Absolutely, Kevin, and thanks for the comment! This talk is derived from creating personas that are infused with behavioral data that allows teams to craft content outside of their own experience. So it helps create a lot more empathy, and helps people go a bit farther beyond stereotyping as part of the design process: across social, website, and app.

Re: SXSW PanelPicker

mleis — Mon, 17 Aug 2015 13:43:59 -0000

Thanks to Sophia Moriarty, you can now see this topic presented by yours truly through the magic of video! Also: please comment below, I'd love to have your feedback!

https://www.youtube.com/wat...

Re: SXSW PanelPicker

mleis — Tue, 20 Aug 2013 17:24:55 -0000

If you're in the Phila area, SMCPhilly and Content Strategy Philly are graciously hosting a version of this talk 9/18. Please stop by! http://www.meetup.com/Phill...

Re: BarCampNewsInnovation Philly ReCap

mleis — Sun, 28 Apr 2013 20:50:44 -0000

So glad you liked the talk! Was great to see you, and that you connected with the strategy is truly the highest compliment!

Re: The Problem With Facebook Data

mleis — Mon, 04 Mar 2013 14:54:04 -0000

Right on, Alan! What's weird is that while the like has been pushed down a level on the Timeline, the most visible spot for it now is as a part of in-stream ads. This oddly inconsistent visibility is just part of the whole "Top news" abstraction that is confusing people out of using / trusting Facebook. When ads become a major navigation and socialization component like this, you've got a big problem.

That said, I've found a ton of value in aggregating likes via application design from the basic permission set and normalizing that against all FB likes to look at audience over/under index trends in likes. Even if it's a little old, as you suggest, at the trend level you can identify consumer patterns that are still true. And on that note, you can still look at trends in shares to see how the audience is using content to represent themselves in a direct way, when they don't want to leave it up to Facebook :)

Re: SXSW 2012 wrap-up: Too Much

mleis — Thu, 15 Mar 2012 23:02:16 -0000

Still haven't seen a better plan for fixing it than that one.

Re: SXSW 2012 - Opening a Can of Digital on Market Research

mleis — Thu, 01 Sep 2011 11:13:19 -0000

Just to add context, the techniques we'll talk about are in use for large brands right now, resulting in gains like 127% increase in active FB users, and 500% increase in Twitter reach.

Re: SXSW 2012 - Opening a Can of Digital on Market Research

mleis — Thu, 01 Sep 2011 11:10:40 -0000

Everything? Not sure where you're going with this, tho :)

Re: SXSW 2012 - Opening a Can of Digital on Market Research

mleis — Thu, 01 Sep 2011 11:09:19 -0000

Thanks Megan! We're taking it from behavior through data and back, so we'll touch on both :)

Re: Friends or Money? Your Answer May Be Worth 1014% Fan Growth

mleis — Sat, 20 Aug 2011 22:22:24 -0000

Sure that may be true, but we're not prompting them either way, leaving the player to make that decision after having entered. I'm not sure that creates confusion.

Re: Simplicity Is A Blessing

mleis — Wed, 17 Aug 2011 22:30:53 -0000

Right on with the baseball, and also to illustrate that there is a range of complexity, but it's got to have a simple and compelling premise.

Re: Simplicity Is A Blessing

mleis — Wed, 17 Aug 2011 15:02:37 -0000

Right with you, Alan. I think gamification as marketing has adopted it, is too in the weeds of the game mechanics than the behavioral strategy, which is where you get into situations where you get a million features without any real goal.

Where I disagree with you is the simplicity. Systems and games that are truly awesome, like Tiny Tower for example, are very intuitive to play and cumbersome to describe. Increasingly, I believe the job of marketers is becoming more complex in these areas, and just as people use the term gamification subjectively or wrongly as a shortcut, so too is simplification. The challenge is to understand how to engineer a more immersing experience while finding better -- maybe not simpler -- ways of describing the advantages to one particular strategy over another.

Re: Google+, minus growing pains

mleis — Sat, 13 Aug 2011 20:20:37 -0000

Really spot on insights Adrian! You're articulating a lot of what I've been feeling, trying to use the service. the only thing I'd add is the weird feeling of closeness with contextless strangers. So far my circles are largely full of people I already know from some other place, and a different messaging system we're more used to. We'll see how this unspools, as you say, but so far it feels like a plurk: a few major interesting features, but largely too divergent for massive scale.

Re: Wait! Don’t Kill Microsites Yet!

mleis — Thu, 11 Aug 2011 21:57:39 -0000

Glad to hear there's someone else out there pushing for owned digital! Remember: we're not facebook's customers, we're the product :)

Re: SXSW: What is She Doing With That Sheep?

mleis — Tue, 19 Apr 2011 09:29:18 -0000

Glad you liked it Dennis. Agreed -- the asynchronous part is the toughest to wrap around -- but think of it even in terms of email or google groups or status replies -- or even this reply -- could be considered asynchronous.

I've been thinking about it in terms of what the main actor's goal is, and how they can invite someone else to help achieve that goal -- or that participation creating a greater outcome for the group of actors.

Re: SXSW: What is She Doing With That Sheep?

mleis — Tue, 19 Apr 2011 09:26:03 -0000

Thanks Pat! I've been finding that there are just a lot of human truths to what he was talking about, which is what makes it so applicable in different places.

Re: Agencies Get Into the V.C. Business, But Why?

mleis — Mon, 18 Apr 2011 12:12:30 -0000

To me, the value here isn't merely the cool factor, but the transition to a new way for agencies to have access to aggregate behavioral research data. What's developed with Web 2.0 and social in particular is that the software developers hold vast amounts of behavioral data, offering only surface paid-media metrics to agencies. Which is fine for media spend, but not so good for developing strategy or creating larger programs that people will actually want to engage in.

Re: Why Facebook’s New Photo Viewer is a Big Deal for Marketers

mleis — Thu, 24 Feb 2011 11:45:48 -0000

Hey Yuyu, Totally agree with that. Will be interesting to see how brands take advantage of that space. Have some ideas, but maybe that's a blog post for another day :)

Re: Why Facebook’s New Photo Viewer is a Big Deal for Marketers

mleis — Tue, 15 Feb 2011 22:56:05 -0000

Hi Frank,

While I haven't heard officially from Facebook, I think that you could.