http://disqus.com/by/mikewilke/enThu, 10 Sep 2009 19:10:03 -0000http://www.writingwhitepapers.com/blog/2009/07/20/is-voluntary-registration-smart-marketing-for-white-papers/#comment-16393086<p>Volume, for the sake of volume, is not important to me.<br>The quality of leads is what matters.</p><p>However, I do not agree that the "registration forms" should be long. Name, email address and either employer or position is enough.</p>mikewilkeThu, 10 Sep 2009 19:10:03 -0000http://www.writingwhitepapers.com/blog/2009/07/20/is-voluntary-registration-smart-marketing-for-white-papers/#comment-13102593<p>Tough question, Mike!</p><p>I believe a very short registration is best. In my world, the quality of leads is much more important than a large quantity of lower quality leads. So, whatever brings in more valuable leads is where I stand. At this point, voluntary registration probably won't move me toward my goal.</p><p>The situation reminds of how some folks obtain followers on Twitter. One strategy places the emphasis on getting as many followers as possible. In my view, a huge number of followers would be nice, but not really useful.</p><p>I would prefer to have fewer followers that I actually have something in common with. Of course, that goes for those I follow, as well.</p><p></p>mikewilkeWed, 22 Jul 2009 06:40:11 -0000