Disqus - Latest Comments for mikedriehorst

Re: Do You Do Any Work? | Scott Monty

MikeDriehorst — Thu, 25 Aug 2016 10:57:00 -0000

It does seem that, in any competitive environment, one can be first or right. Sometimes both; but often not. We've all seen that in professional news media -- it's more important to get the story out first, rather than report the story in the proper context, with the right information.

But even if you are right about a topic, story, it doesn't mean that you'll be noticed so it's easier to jump the gun then later fight for recognition, business, ratings, etc.

On the up side, while it does give marketing communications, PR, digital, etc., a bad name, those who rush to talk about a new technology do later provide more room for those who are patient.

While the rant is dead-on, Scott, as long as there's a low barrier cost to entry, we all know that the rush to First! won't go away.

Re: Patrick D. Hespen

MikeDriehorst — Mon, 22 Dec 2014 09:59:40 -0000

Patrick truly was an all-around good person. Always helpful. Always appreciative. Knew his work and the auto industry without hesitation.

His presence at work has been and will continue to be missed.

Re: People Are Talking About What Happened To Facebook’s People Talking About This Counter - AllFacebook

MikeDriehorst — Wed, 24 Jul 2013 15:02:01 -0000

Not yet on the the two main pages I admin (one for work; one for fun).
-Mike

Re: Caught a Glimpse of Glympse? Either Scarily Awesome, or Awesomely Scary…

MikeDriehorst — Tue, 21 Aug 2012 11:17:16 -0000

And, thinking with the dark side of my brain, depending on one's privacy settings, it can make it easy for evil-doers to know where to mug you based on one's projected path. Or, if you're a creature of habit, the can see previous Glympses and ambush you. Or, have Big Brother Government tap into Glympse and track each and every one of us. (Granted, I've only read Peter's post so maybe the above is not accurate. And, I'm in a bit of a conspiracy mood today.)

But overall, if used correctly, it would be personally and professionally awesome.
-Mike

Re: The Abominable Influencer

MikeDriehorst — Tue, 15 May 2012 14:19:44 -0000

Maybe we (myself and the collective we as those seeking influencers, but mostly me) probably and wrongly start out by thinking we have content that is worth influencing over -- and then seek to find those movers & shakers.

Just like you essentially can't *make* something go viral; you need something viral-worthy first.

Like anything, moving the masses is a combination of worthwhile content & the right mechanisms (i.e., influencers). However, I think we think we have the first part already and then too quickly jump to the second step.

Definitely good spurring of food for thought, Geoff.

Re: Bridgestone Revisits The Airless Tire

MikeDriehorst — Fri, 09 Dec 2011 15:40:55 -0000

I wonder if the thermoplastic directional spokes could or would (if Bridgestone has already thought of this) act like a spring, in addition to vehicle support. That would mean the tires would also act like shock absorbers, and offer *some* comfort, handling ease.
-Mike

Re: Identity Paw Patrol Cutest Pet Contest

MikeDriehorst — Thu, 26 May 2011 17:20:09 -0000

I'm casting my vote for Ernie (and Nikki, too).

Re: What Chrysler Did Wrong: Remembering the Human Side of Social

MikeDriehorst — Mon, 04 Apr 2011 13:47:37 -0000

Looks like there are a lot of good views and takes on the situation from mid March over the f-bomb tweet from the @ChryslerAutos account.

First, let me go up front and say that I'm part of Chrysler's PR/Communications team, and help work on the more "corporate" SM accounts, like @Chrysler.

As many of you smartly pointed out, the incident is not over a simple f-bomb. It is more about another insult on a city many, many people and companies are trying to build up and strengthen. Ed Garsten (my boss & head of Electronic Communications) made that clear in his post -- thanks for the link. Just because the response was quick doesn't mean it was reactionary.

As Ed noted, Chrysler did not fire the employee. The agency did. We did later dismiss the agency, and for some back channel insight on why, see this post from Forbes: http://blogs.forbes.com/joa....

Also, while the commentary about Eminem's music is expected, it is not why he was chosen for the two-minute Chrysler brand Super Bowl commercial. He, along with other qualities of the commercial, were chosen to portray a gritty, hard-working determination that exemplifies much of the Detroit spirit, and what we at Chrysler Group are working to prove.

Yes, we all make mistakes...and, we also all should know that very few actions and decisions are made within a vacuum.

-Mike
Editorial Director-Online Media
Chrysler Group LLC

Re: Guy Who Lost Job Over Chrysler Tweet Speaks Up

MikeDriehorst — Fri, 18 Mar 2011 09:16:11 -0000

Great discussion with a variety of viewpoints. All appreciated.

For an upfront FYI to all, I help manage the @Chrysler (the "corporate") Twitter account and other more corporate SM platforms.

If interested, Ed Garsten who heads up Chrysler Electronic Comms has a good post with the rationale behind our reaction to the infamous tweet (http://blog.chryslerllc.com.... At Forbes, Joann Muller has more behind the scenes take on the dismissal of the agency (http://blogs.forbes.com/joa....

For the Chrysler brand relationship with Eminem, his role in the 2-minute commercial is designed to help embody the hard work ethic, the survivor reputation of Detroit and the auto industry (including Chrysler). That's the part of his persona the commercial was tied to.

Social media is an interesting "beast" as we've all encountered I'm sure. Mistakes and poor judgment are amplified, while the forgiveness of human nature is often clearly shown. I'm sure everyone and every organization involved will eventually come out of it for the better, and smarter.
Take care,
-Mike

Re: InKConsiderate

MikeDriehorst — Thu, 03 Feb 2011 14:37:41 -0000

Scott, et al:
While I didn't see Mr. Cole's original tweet nor any immediate backlash (as I would assume there was?), I'm sure he's only apologizing because it's "good PR."

If he would've just tweeted using #Cairo, I would give him more the benefit of doubt and somewhat believe his apology. But to make up that customized bit.ly URL shows definite intention and planning.

IMHO, most people only apologize when they get caught AND are sorry for the outcome; not for what they did.

-Mike

Re: Facebook's Need for Better Communication

MikeDriehorst — Fri, 17 Dec 2010 08:44:17 -0000

The dictatorial-like changes made by Facebook -- with *relatively* few occasions where it pays any attention to community feedback -- shows the danger of a company putting too many books on its Facebook shelf. (I know. Poor analogy/attempt at humor.)

Companies need to be on Facebook and accept that the abrupt changes are just part of the playing field. Most of the functionality and ability to add third-party apps are great. But every so often, there's something that makes you doubt the time and funds you have invested there.

-Mike

Re: What Comes First: The Brand or the Website? - The Big Guy Blog - donMARTELLI

MikeDriehorst — Fri, 03 Dec 2010 13:14:24 -0000

A Website, like many other things (ads, news release, etc.), is just a tool. It helps establish (hopefully) some credibility that you have proven to do what you say you can do.

If you're selling a personal service like some type of marketing and/or communications, it's difficult for new business prospects to buy into you just during one-on-one communication. There are too many smooth talkers out there.

And, as you noted Don, if someone is just starting out, there may not be a lot of places online for those prospects to check you out.

I'm not saying one needs a site to get started. It just depends where you are professionally (newbie, vet, etc., how much "show" you have versus just "tell," and what you are selling.

For me when I was on my own, I focused mostly on relationships I previously established and one-on-one networking in the Toledo area. Fortunately, I had some "net cred" built up. However, at least in social media marketing, even looks can be deceiving. So I still had to have online proof of what I could do.

Like all answers, I'll just say, "it depends."
-Mike

Re: Virtual worlds and business: 2010 overview

MikeDriehorst — Tue, 16 Mar 2010 14:03:25 -0000

Looks like a great study. I am looking through it now to see how my company can take & use some of the nuggets you have. I did notice that, in the 2010 Trends section, the 2nd and 4th points have the exact same copy. Both deal with integration but I would think the content would be different?
-Mike

Re: Goodbye Intuit, Hello Sony Online Entertainment

MikeDriehorst — Wed, 24 Feb 2010 13:56:18 -0000

WOW! Congrats, Scott. (Just found out so almost out of the 24-hour news cycle.) Sounds like a fantastic opportunity. I didn't see it in the post, are you moving too?
-Mike

Re: Your First Language Should be Human: Why Your Best Marketer Sucks

MikeDriehorst — Fri, 15 Jan 2010 09:36:19 -0000

AnneMarie,
Overall, I definitely agree with you, but have a question about point number 2: "Social media is for doers not talkers."

While I agree with you to a point, how much of a role in the "doing" do you think upper management -- VPs, agency presidents, etc. -- need to have?

They're paid to think, to strategize, to build relationships, biz dev, etc. Is there a % of experience they should continue or should have done in social media once they get beyond the tactical role?

Yes, I'm a firm believer that to talk to the talk, you have to walk the walk but there's a time limit as you get up the corp ladder and other priorities than blogging or whatever. Right?
-Mike

Re: Social Leads to PR Revolution

MikeDriehorst — Tue, 12 Jan 2010 12:57:09 -0000

Great idea Scott:
'This enormous change will require the entire profession to shift its focus. It now must be less about the quick hit and more about the long-term relationships we forge with the customer/influencers, bloggers and journalists."

It'll be a very long -- talking years and years and even more years -- before that approach or philosophy is even anywhere near the norm in PR.

Unfortunately.

Still too many are reluctant to accept social media marketing as viable, social media is in the wrong hands within an organization, or pros are still too focused on numbers to keep the client happy (which is understandable and simply requires education, faith and a prayer or two).
-Mike

Re: Social Media + Cause Marketing: Please Stand Out from the Crowd

MikeDriehorst — Tue, 12 Jan 2010 08:49:28 -0000

Great thoughts and questions, Scott.

With marketing budgets being squeezed, charitiable giving can help companies extending their branding efforts. IF, as you suggested, it is sincere and an effort the company and its audience cares about.

I really like those efforts that involved media (bloggers mostly) and help their local charities. In Toledo, Toni-Lynn Barber for Lunchables that is designed to help the Toledo Northwestern Ohio Food Bank: http://delightfulchaos.com/....

-Mike

Re: E-mail Faceoff: Gmail vs. Outlook

MikeDriehorst — Tue, 29 Dec 2009 06:46:59 -0000

Both are pretty good. I voted Gmail -- though would love it if Google added a "flag" function to Gmail to make it easier to follow up on items. I'd bet that the vote tally would be comparable to who has regularly worked in an office setting and who has not. Can't see where I would've been exposed to Microsoft Outlook if didn't work for a PR agency.
-Mike

Re: FYI

MikeDriehorst — Wed, 16 Dec 2009 22:28:13 -0000

Cool! Is that part of Tumblr or a plugin?
-Mike

Re: Three Signs You’re a PR Pro

MikeDriehorst — Sat, 14 Nov 2009 21:35:31 -0000

Sorry, a bit late here (found my way here via the BadPitch blog: http://twitter.com/badpitch....

I'd add that you know that "PR" is more than just getting media coverage for employer/clients, and you use the term "media relations" often to describe the process of getting that coverage.
-Mike

Re: Alan Weiss on Twitter: Consultant's Syndrome? Or just a jerk at work?

MikeDriehorst — Tue, 29 Sep 2009 13:25:49 -0000

Andrew,
While Mr. Gordon may have a point about why dropping Mr. Weiss just because he's an arrogant jerk in social media, overall, your post is great.

To me, the medium greatly dictates how the message is delivered and the process. Not the message itself, but how it's crafted, edited, communicated.

And, in social media -- heck it's social. media. -- there is an implication and already established expectation for give and take. Not just take.

I'm self employed and hate to use the consultants term. It has such a negative connotation because of the likes of the example you give. Even Seth Godin and all the credit he deserves, barely has any social media cred. He has great insight, but poor social-ability.

-Mike
(who found his way here via @AllenMireles http://twitter.com/allenmir...

Re: “Fish Where the Fish Are” No Longer Applies

MikeDriehorst — Mon, 21 Sep 2009 16:03:50 -0000

Jesse,
I'll um, "digg" into FB Connect a bit more. I can see value in being able to segment one's network into common groups. Though, there's little brand interaction off the co's site, other than seeing what others are doing. There's value there, but it's nothing more than another app. Thanks for the reply and clarification -- will definitely look into it more.
-Mike

Re: “Fish Where the Fish Are” No Longer Applies

MikeDriehorst — Mon, 21 Sep 2009 15:35:46 -0000

While tools like Facebook Connect make companies' sites more social and connected with visitors' other social media networks, they still require people to go elsewhere. That takes education and effort. It's still easier to engage people where they are. If that's on Facebook, great. If Myspace, go there. If SecondLife, fine.

You can still incorporate these things into your site, but you'd better still go where your customers are -- and talk with them on their turf, or rather, in their pond.
-Mike

Re: Why Social Networking

MikeDriehorst — Mon, 07 Sep 2009 07:15:10 -0000

Chris,
Your point is dead on. I was laid off Aug. 20, 2008, and since that time have learn (and have often said) that you need to be good at what you know, but it is *who* you know that matters nearly as much.

To steal an ad theme, it *really* is the power of one's network.
-Mike

Re: If Twitter Consisted of 100 People [Gorgeous Graphics]

MikeDriehorst — Mon, 17 Aug 2009 06:57:11 -0000

We've seen stats on the demographics and make up of those who tweet (but the one in this post is one of the best). What I found surprising is that 46% of tweets are of what I'd say quality: conversations or tweets that are RT-worthy.
-Mike