http://disqus.com/by/michaelmonteiro/enMon, 13 Jul 2009 14:23:40 -0000http://mbrewergroup.com/2009/07/aparment-wom-marketing/#comment-12588544<p>Thanks for the info Mike. The reason so many people trust recommendations from others is becuase they choose the source based on acquired knowledge of the source's history, thus validating the information. For example, when searching for the perfect Jeep dealership you don't ask your friend who has only driven sports cars for the past 20 years. You ask your friends that either own or considered owning Jeeps. When it comes to online opinions we assume a certain amount of risk in accepting the information. We do not know the contributor's background and should search for multiple opinions to minimize the risk of making a bad decision.</p>michaelmonteiroMon, 13 Jul 2009 14:23:40 -0000