Disqus - Latest Comments for michaeldaehn

Re: SBW 166: Websites 101 (with Michael Daehn)

michaeldaehn — Thu, 23 Jul 2020 13:51:25 -0000

Thanks for having me, Kent :)

Re: Introducing The Roku Channel featuring hundreds of FREE movies and more selected for you

michaeldaehn — Wed, 06 Sep 2017 13:39:24 -0000

It's a good idea, but they should have waited until it was available to start marketing the product. Based on the complaints I would say this was not the best way to introduce it.

Re: Introducing The Roku Channel featuring hundreds of FREE movies and more selected for you

michaeldaehn — Wed, 06 Sep 2017 13:33:50 -0000

Just kidding ;)

Re: Introducing The Roku Channel featuring hundreds of FREE movies and more selected for you

michaeldaehn — Wed, 06 Sep 2017 13:33:27 -0000

Is it available on Apple TV?

Re: Introducing The Roku Channel featuring hundreds of FREE movies and more selected for you

michaeldaehn — Wed, 06 Sep 2017 13:32:31 -0000

Agreed! Just read an article this morning and got the email. But it does not work with my high end Roku devices. So how is this a good thing?

Re: It Would Be Difficult To Make This Much Worse

michaeldaehn — Wed, 14 Dec 2011 17:50:50 -0000

Posts like these are a pain in the back.

Re: Schnucks tries and fails using QR codes in TV ads

michaeldaehn — Sat, 14 May 2011 18:17:28 -0000

I saw the ad live. Thanks for telling me what I missed. I love QR codes, but this is a failed attempt to use QR technology properly.

Re: Mashable’s 5th Anniversary Giveaway: Win a Logitech Squeezebox Touch

michaeldaehn — Fri, 23 Jul 2010 14:17:51 -0000

I started reading Mashable in 2007. I loved reading about all the new tools and startups that were coming out. Since then I use it as a guide to what's really important in the tech/SM scene. I'll be mashing it up in Ballwin, MO, USA (St. Louis suburbs)

Re: Is Social Media Really Social?

michaeldaehn — Wed, 21 Jul 2010 18:30:39 -0000

I used to say I was a Social Media guy. Then everyone said they were social media experts so I decided to not use that term anymore. The problem is that the general public has heard the term and is curious so you kind of have to use it in conversations. It's tough to get away from.

I had the same problem discussing marketing in the past. To most people marketing is a TV ad or a brochure. Those are marketing tools, but effective marketing has a message to communicate and chooses the right channels to get it across. People wanted a website but could not tell me their competitive advantage.

I think there are degrees of socialness or at least depth of relationships. I question how social you can be using any of these tools. Most people only have a few close relationships in their lives. That's why we have 300 Facebook friends but really only talk to a few of them.

These platforms allow us to open up channels of two way communication that did not exist in the past. While we may be able to converse with scores of people, the depth of most of those relationships is shallow.

It is possible to have meaningful conversations, but difficult to pull off on such a massive scale. How deep are your relationships when you have thousands of followers on Twitter?

Re: 5 Predictions On The Future Of Marketing, PR and Advertising Agencies

michaeldaehn — Fri, 09 Jul 2010 16:52:30 -0000

Mobile will be huge, but computers will not go away. Think both/and not either/or. Technologies diverge. We still advertise on the radio for crying out loud. Marketers have to continue to add new tools to their IMC toolbox.

Re: 5 Predictions On The Future Of Marketing, PR and Advertising Agencies

michaeldaehn — Fri, 09 Jul 2010 16:50:06 -0000

A challenge I have with small business owners/entrepreneurs is that they are strapped for time. It is difficult for me to get clients to think through what their competitive advantage is, much less learning and spending time in social media.

It was the same way with email a few years ago - they would rather send ads (spam) than spend time writing useful content for potential customers.

Any recommendations on how entrepreneurs accomplish this hands on approach with limited time? I'm still trying to figure it out ;)

Thanks for the thorough post David - you did your homework on this one.

Re: Beyond the Checkin: Where Location-Based Social Networks Should Go Next

michaeldaehn — Thu, 01 Jul 2010 16:35:19 -0000

You could say these apps put the cart before the horse.

I was excited to get my N1 so I could really use these kinds of apps, but I got bored.

I like to take pictures and adding location and/or a comment to them is great. I don't know why Foursquare does not have photo uploading. Their biggest oversight IMHO.

Re: Social Truth – Ethics, Law and You

michaeldaehn — Wed, 09 Jun 2010 15:44:11 -0000

Sounds like a transparency issue. If you try to be transparent about your activities you will likely not do things you would perceive as unethical.

Honesty is the best policy :)

Re: How Would You Market & Promote My Upcoming Book Smarter, Faster, Cheaper?

michaeldaehn — Wed, 09 Jun 2010 13:58:28 -0000

I like the blogger outreach (because I want a copy).

I'd be careful about the book signings by themselves. If you can garner interest and promote the event it might be worth your while, but many a lonely author has shuffled awkwardly around their table at BN.

Bulk discounts and offers are great. Offering to speak for free at an event where they make a bulk purchase is also a good.

Check out the Saint Louis Publishers' Association (http://www.stlouispublisher... for ideas and support.

Re: 10 Ways To Avoid Being A Facebook Jerk-Face

michaeldaehn — Thu, 15 Apr 2010 11:03:20 -0000

Great headline for this article, and good tips too.

I post a lot of pictures of the kids and stuff on my personal page for family and friends. I also have a fan page for myself (ego alert) to post stuff about my books and blog, etc.

I used to shy away from FB friending business contacts, but it is hard to keep that line these days.

BTW - there are Social Networking Police, check out this video:
http://www.youtube.com/watc...

Re: On foursquare, cheating, and claiming mayorships from your couch…

michaeldaehn — Thu, 08 Apr 2010 15:36:18 -0000

I'm an early adopter and have been an evangelist for location based apps like Foursquare. I quit using Gowalla because it was inaccurate. Now FS changes the game too and I can not check in to places I am already the mayor - even my house.

I already spent (or wasted) a lot of time setting up these venues in the first place. Now I am being told to send in requests to validate them. No thanks.

Feels like I am being punished for being an early user. I think I will just quit playing and maybe check back later when you have this stuff worked out - or find someone else who does it better.

Thanks FS, it was fun while it lasted.

Re: http://blog.pegshot.com/post/477303262

michaeldaehn — Tue, 30 Mar 2010 12:22:16 -0000

I've tried everything and PegShot is the most accurate and quick loading for me. If there were more sharing options (Picasa, Posterous, Facebook) I would use it exclusively.

Re: Why You Should Start A Blog & Is There A Better Name Than Blogging?

michaeldaehn — Thu, 25 Mar 2010 11:29:28 -0000

Nice work David. I have been using Squarespace.com. Costs a little more, but pretty user friendly and the designs look professional.

I was thinking of a fresh term for blogs - maybe call it Frogging?

Re: How Job Seekers Are Using Social Media for Real Results

michaeldaehn — Mon, 08 Mar 2010 18:19:52 -0000

I got several interviews and have been able to refer to my "get a job campaign" as part of my social media portfolio. Social media is definitely a better use of your time than most job boards:
http://www.getmikeajob.com/

Re: Data Shows: “Twitter”-Centric Stories are Not Heavily Shared on Facebook

michaeldaehn — Mon, 01 Mar 2010 10:33:30 -0000

Not sure if you have access Dan, but I am curious about the efficacy of Facebook ads. Keep up the good work :)

Re: Are you a Social Media Snake Oil Salesman or are you a Scientist?

michaeldaehn — Thu, 25 Feb 2010 10:05:04 -0000

Back in 2000 I read articles about RazorFish telling fortune 100 clients they were clueless and needed them to show them how to build a website. Seems like the same kind of thing is happening in regards to social media.

BTW, how long until we drop the "social media" and just call it marketing again?

Re: Help Others and You Will Help Yourself

michaeldaehn — Mon, 22 Feb 2010 21:58:28 -0000

Whoa, when did you build this site Chris- awesome!

I did BNI (Business Networkers International) for a while and they preach the same thing- givers gain. The more you give the more you get.

Besides it's more fun to talk about the cool stuff other people are doing.

Gotta go tweet and FB about your site now ;)

Re: Data Shows that Negative Remarks Lead to Fewer Followers

michaeldaehn — Fri, 12 Feb 2010 12:58:57 -0000

Anecdotal evidence:

I started a blog called Marketing that Sucks. I thought it would be fun to lampoon bad marketing. I also started a counter blog called Marketing that Rocks, just in case I found people doing it right. Much to my surprise the latter was much more popular.

It is easier to be negative. Also people are usually looking to learn how to be better and search for the positive when gathering information. I try to show what people are doing right now and find I get a better response.

philanthr.org

Re: Tin Can Tavern VIP

michaeldaehn — Fri, 08 Jan 2010 17:54:09 -0000

The Tin Can is a lot of fun. Great blog. I live in the County, but now I know where to go when I'm in the area :)

Re: Mashable’s New Design: What Do You Think? [POLL]

michaeldaehn — Tue, 05 Jan 2010 16:03:59 -0000

Better- less clutter. Still loads way too sloooow... Overall an improvement to my favorite website :)