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<rss xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title>Disqus - Latest Comments for me3dia</title><link>http://disqus.com/by/me3dia/</link><description></description><atom:link href="http://disqus.com/me3dia/comments.rss" rel="self"></atom:link><language>en</language><lastBuildDate>Mon, 06 Feb 2023 11:41:18 -0000</lastBuildDate><item><title>Re:  New Logo, Identity, and Packaging for Beck&amp;#8217;s Ice by M – N Associates</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_becks_ice_by_m___n_associates.php#comment-6108765208</link><description>&lt;p&gt;I was thinking the same thing -- "ice beer" is usually higher alcohol, not lower. &lt;br&gt;&lt;a href="https://en.wikipedia.org/wiki/Ice_beer" rel="nofollow noopener" target="_blank" title="https://en.wikipedia.org/wiki/Ice_beer"&gt;https://en.wikipedia.org/wi...&lt;/a&gt;&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Mon, 06 Feb 2023 11:41:18 -0000</pubDate></item><item><title>Re:  The More You Kn… ow</title><link>https://www.underconsideration.com/brandnew/archives/the_more_you_kn_ow.php#comment-6052967178</link><description>&lt;p&gt;A friend has taken to referring to them as "Nine Inch Nails" cars: NIИ&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Tue, 29 Nov 2022 12:36:19 -0000</pubDate></item><item><title>Re:  New Glyphs for Dropbox’s Products by Play</title><link>https://www.underconsideration.com/brandnew/archives/new_glyphs_for_dropboxs_products_by_play.php#comment-6031285461</link><description>&lt;p&gt;The posters are pretty, but do nothing for these new brands. Zooming in on icons that have no existing recognition renders them meaningless patterns.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Fri, 04 Nov 2022 15:22:32 -0000</pubDate></item><item><title>Re:  Is there a lot of Doctors in the House? (Redux)</title><link>https://www.underconsideration.com/brandnew/archives/is_there_a_lot_of_doctors_in_the_house_redux.php#comment-6027603803</link><description>&lt;p&gt;Yes, but why not The Fizzician?&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Mon, 31 Oct 2022 15:46:36 -0000</pubDate></item><item><title>Re:  New Logo and Identity for NL-ix by Verve</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_nl_ix_by_verve.php#comment-5994359061</link><description>&lt;p&gt;NLIX and chill&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Fri, 23 Sep 2022 17:35:36 -0000</pubDate></item><item><title>Re:  New Logo and Identity for HoldOn by Derek &amp;amp; Eric</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_holdon_by_derek_eric.php#comment-5991356832</link><description>&lt;blockquote&gt;The way the “O” and the knot are drawn is far too perky and would have benefitted from a) a heavier bottom on the “O” to reflect how trash bags behave in real life and b) from more tension in the knot. &lt;/blockquote&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Agreed. Combined with the green, I thought it was a fruit of some sort.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Tue, 20 Sep 2022 13:53:43 -0000</pubDate></item><item><title>Re:  NFL goes Hispañic</title><link>https://www.underconsideration.com/brandnew/archives/nfl_goes_hispanic.php#comment-5989119186</link><description>&lt;p&gt;Would you pronounce Ñational like NYAtional?&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Mon, 19 Sep 2022 10:38:58 -0000</pubDate></item><item><title>Re:  New Logo for The Verge done In-house</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_for_the_verge_done_in_house.php#comment-5983463100</link><description>&lt;p&gt;The mismatched angle cuts bother me, so took a quick pass at making the e cuts match the angle of the V. That made the g cuts seem even more odd, so I matched those, too. Not sure it's better, but it doesn't grate on my eyes as badly. &lt;a href="https://uploads.disquscdn.com/images/cc62c56ff7bc98fb611e1b346d9eee91a77bb85864f7d06553d808dee3ab850b.jpg" rel="nofollow noopener" target="_blank" title="https://uploads.disquscdn.com/images/cc62c56ff7bc98fb611e1b346d9eee91a77bb85864f7d06553d808dee3ab850b.jpg"&gt;https://uploads.disquscdn.c...&lt;/a&gt;&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Thu, 15 Sep 2022 15:35:34 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Olympikus by Porto Rocha</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_olympikus_by_porto_rocha.php#comment-5937695182</link><description>&lt;p&gt;I'm glad they de-italicized the logo even as they doubled down on italicizing the wordmark.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Thu, 04 Aug 2022 11:36:30 -0000</pubDate></item><item><title>Re:  New Logo and Identity for The Mean Tomato by Alec Tear and Kuba &amp;amp; Friends</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_mean_tomato_by_alec_tear_and_kuba_friends.php#comment-5900188452</link><description>&lt;p&gt;I like it.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Mon, 27 Jun 2022 13:15:50 -0000</pubDate></item><item><title>Re:  New Logo and Identity for BusUp by Morillas</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_busup_by_morillas.php#comment-5887014942</link><description>&lt;p&gt;Regzular?&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Mon, 13 Jun 2022 16:30:26 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Sage by Wolff Olins</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_sage_by_wolff_olins.php#comment-5846208051</link><description>&lt;p&gt;I find myself looking for a &lt;b&gt;S&lt;/b&gt;elf-&lt;b&gt;A&lt;/b&gt;ddressed &lt;b&gt;S&lt;/b&gt;tamped &lt;b&gt;E&lt;/b&gt;nvelope.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Tue, 03 May 2022 11:41:15 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Foodvisor by Koto</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_foodvisor_by_koto.php#comment-5826233496</link><description>&lt;p&gt;I like the icons, except for the scissors. The blades are backwards!&lt;br&gt;&lt;a href="https://uploads.disquscdn.com/images/0b16642550a937a769b787ac9e5a012e6042700c4ab4a40321924187c130b3df.png" rel="nofollow noopener" target="_blank" title="https://uploads.disquscdn.com/images/0b16642550a937a769b787ac9e5a012e6042700c4ab4a40321924187c130b3df.png"&gt;https://uploads.disquscdn.c...&lt;/a&gt;&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Wed, 13 Apr 2022 12:35:12 -0000</pubDate></item><item><title>Re:  New Logo, Identity, and Packaging for Cliché by Public Address</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_cliche_by_public_address.php#comment-5825198929</link><description>&lt;p&gt;I would like that hat.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Tue, 12 Apr 2022 13:18:06 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Goodtype by Hoodzpah</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_goodtype_by_hoodzpah.php#comment-5824102987</link><description>&lt;p&gt;I saw it as CJ, but yeah.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Mon, 11 Apr 2022 12:08:58 -0000</pubDate></item><item><title>Re:  New Logo, Identity, and Packaging for Last Crumb by Truffl</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_last_crumb_by_truffl.php#comment-5783681822</link><description>&lt;p&gt;Imitating Bourdain's irreverence without understanding it.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Wed, 09 Mar 2022 11:14:58 -0000</pubDate></item><item><title>Re:  New Logo, Identity, and Packaging for Last Crumb by Truffl</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_last_crumb_by_truffl.php#comment-5783678239</link><description>&lt;p&gt;The logo and branding are fine, the cookies look tasty, but I hate everything else about this.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Wed, 09 Mar 2022 11:11:58 -0000</pubDate></item><item><title>Re:  Let it Slider</title><link>https://www.underconsideration.com/brandnew/archives/let_it_slider.php#comment-5782608655</link><description>&lt;p&gt;Do they smell like steamed onions?&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Tue, 08 Mar 2022 13:38:49 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Allkem by Designate</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_allkem_by_designate.php#comment-5729376312</link><description>&lt;p&gt;Someone saw the &lt;a href="https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ab_inbev_by_prophet.php" rel="nofollow noopener" target="_blank" title="https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ab_inbev_by_prophet.php"&gt;new ABInBev logo&lt;/a&gt; and thought, let's do &lt;i&gt;that&lt;/i&gt; but in That Purple.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Thu, 10 Feb 2022 15:35:02 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Marlow by Franklyn</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_marlow_by_franklyn.php#comment-5695615178</link><description>&lt;p&gt;The illustrations are lovely and the full wordmark is great, but the monogram feels like it's listing to the left.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Mon, 17 Jan 2022 14:03:05 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Magnolia Network by loyalkaspar</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_magnolia_network_by_loyalkaspar.php#comment-5678034814</link><description>&lt;p&gt;When Saveur ended its print magazine, the publisher started sending me Magnolia Magazine as a replacement. I've never seen a more vapid magazine in my life. There was little to differentiate articles from advertorials from ads, and much of the content was so info-free and blandly aspirational-inspirational that it felt more like flipping through a catalog.&lt;/p&gt;&lt;p&gt;This rebrand is similar — it's blandly aspirational, designed as if the point is to fade into the background.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Thu, 06 Jan 2022 13:13:39 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Anytime Fitness by Colle McVoy and 10 Thousand Design</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_anytime_fitness_by_colle_mcvoy_and_10_thousand_design.php#comment-5675763374</link><description>&lt;p&gt;It's hard to believe the old logo and wordmark only date to 2002 — it looks much, much older to me. The new version is fine, I guess. I almost wonder if they kept it similar to the old so that brand equity isn't lost among all the franchises that don't bother to update for a few years. It feels like an intermediate step before a major rebrand.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Wed, 05 Jan 2022 12:25:22 -0000</pubDate></item><item><title>Re:  New Logo and Packaging for XXXX by Landor &amp;amp; Fitch</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_xxxx_by_landor_fitch.php#comment-5646584399</link><description>&lt;p&gt;Terry Pratchett fans may especially enjoy this updated &lt;a href="https://discworld.fandom.com/wiki/Fourecks" rel="nofollow noopener" target="_blank" title="https://discworld.fandom.com/wiki/Fourecks"&gt;EcksEcksEcksEcks&lt;/a&gt;.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Wed, 15 Dec 2021 12:33:18 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Federación Costarricense de Fútbol by Pupila</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_federacion_costarricense_de_futbol_by_pupila.php#comment-5626567028</link><description>&lt;p&gt;There's a "Hi" hiding in the negative space of the CR. :)&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Mon, 29 Nov 2021 15:34:26 -0000</pubDate></item><item><title>Re:  New Logo and Packaging for Volpi by Beardwood&amp;amp;Co.</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_volpi_by_beardwoodco.php#comment-5606069689</link><description>&lt;p&gt;The new logo is fine, but the labels are &lt;i&gt;sooo&lt;/i&gt; busy.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">me3dia</dc:creator><pubDate>Fri, 12 Nov 2021 12:04:08 -0000</pubDate></item></channel></rss>