Disqus - Latest Comments for mcmilker

Re: The Next Media Company

mcmilker — Mon, 25 May 2009 11:11:22 -0000

I've been struggling with this issue as I work with an online media client. I agree that advertising cannot be the only source of income for online media ( which, eventually, not supplant print but become the main vehicle for news distribution). I also agree with one of the commenters that there is a place for true investigative journalism ( But why pay for it when someone else who pays for it summarizes it in a blog post?)

There needs to be some true out-of-the-box thinking about how to keep our news organizations in business- or should we just ditch them and all news will be delivered by citizen journalists? A scary thought with it's potential for abuse by the charismatic, not necessarily the rational.

I keep thinking back to Web 1.0 when " free shipping now and forever" was the rallying cry- well, those days are long gone so maybe..."free content now and forever" will go the same route eventually?

Maybe

Re: Shorty caught on camera

mcmilker — Thu, 12 Mar 2009 11:02:21 -0000

Thanks for making this such a great event. We were honored to receive the award for best green content for @greenmoms.

Understanding and effectively using social media for brands is still in the early stages and brands often don't realize the benefits. Our Shorty Award has helped us show potential clients how visible social media practice has become and has led to increased visibility for our type of service.

In particular, we have been able to encourage green companies to develop Twitter programs to get the word out in this new era of sustainability.

Thanks Guys. We were thrilled to be one of the winners of the first annual Shorty Awards!

Re: Hip New Green Products are not Your Grandmother's Products—Or Are They?

mcmilker — Thu, 29 Jan 2009 17:32:10 -0000

Thanks for the mention of our blog, Ecopreneurist! We try to track marketing trends in green and we may see more younger green consumers as green products gain traction in the market and prices drop. In almost any category ( with the exception perhaps of clothes and electronics)- younger consumers tend to be price sensitive!But I expect to see green companies work hard to reduce costs and prices so green consumers' average age may drop.

Re: I went to BlogHer & all I brought back were these business cards

mcmilker — Tue, 29 Jul 2008 07:39:03 -0000

It was great meeting you too!

You're way ahead of me...the b-cards I picked up are sitting in a nice little pile. I'll get to them soon..I hope.

Re: Buy Wise Toys For Your Kids

mcmilker — Mon, 22 Oct 2007 08:52:30 -0000

Good post! It's actually not a bad thing that parents are looking a little closer at the toys they buy for their kids. Once a parents perogative, now marketers determine which toys too many children buy each year since children choose toys based on those they see on TV and in movies.

Looking a little closer at toys may help parents realize that not only can they buy safer toys they can buy toys that are better for their kids in many ways!

Re: U.K. McDonald’s Puts Waste to Green Use

mcmilker — Tue, 03 Jul 2007 08:48:29 -0000

Great story! Now that green is hip, more and more companies are finding the profit motive too! Did you read about Wal-Mart's green efforts?

Great blog! Found you on sk*rt