http://disqus.com/by/mattvisser/enTue, 22 Sep 2009 03:17:23 -0000http://walterpike.com/2009/09/the-culture-clash-social-media-in-the-agency-world/#comment-17106169<p>Nice post, thanks. You would think that with Youtube stars (or whatever meme you like) sometimes capable of dominating the online attention economy and with the amount of time consumers are known to spend online, that most bigger agencies would be scrambling to get into 'social media'.</p><p>The reality is that they still make a lot more money printing 1 million on-con kits that include all sorts of P.O.S material. Besides which, the on-con kits aren't going to facilitate a debate about whether their RTD (ready-to-drink) really is the most refreshing or if it actually might cause blindness. I'd be pretty scared too if I had never heard anyone talk back to me and now not only were they talking back, but they're doing it in public and everybody's watching..</p><p>(You mean they could actually see through the advertising? But we had real fake models pretending to like it!! Make the logo bigger so they know we're serious players in this market)</p><p>It'll change, but it'll take time, hopefully your class can help because sometimes its so frustrating.</p>mattvisserTue, 22 Sep 2009 03:17:23 -0000