Disqus - Latest Comments for marshallkirkpatrick

Re: Sleepbomb – The Cabinet of Dr. Caligari

Marshall Kirkpatrick — Wed, 20 Dec 2023 15:24:27 -0000

Ooh, delightful. Thanks! Looking forward to listening to as much of them as I can. Found you here via HypeMachine and just wanted to say thanks!

Re: Thriving on Overload is a futurist manifesto

Marshall Kirkpatrick — Tue, 01 Nov 2022 20:27:30 -0000

Well said, Ross. The role of effective information capture and synthesis in exercising foresight is too seldom discussed, and your book is a great manual on many different ways to go about it. I think about the simplest foresight model I know, for example: Incasting. In the Incasting model, which I learned from @wendyinfutures, you ask yourself three questions about a prospective future scenario. If this scenario were to unfold like this, what would (1) a big victory look like, good news on the "front page of the paper" (It's an old model), (2) what would be newly prohibited in this new scenario, or what would be a really bad outlier event type that would occur sometimes, and (3) how would you get to work each day? (Meaning: how would practical realities of life be changed.). Now, there are people who argue that all such models are historically situated, oversimplify the complexity of social interaction, etc etc and that's fair.

But if you want to use a simple tool even like that (and I use it often with great satisfaction) then your imaginings of answers to those three questions are going to be much richer and better informed if you've cultivated a practice of effective information capture and synthesis.

It's not just about seeing options that you might not have foreseen, though that's part of it, but it's also about seeing enough volume to recognize nuance. Here's another example, picture the Futures Cones as iterated by Joseph Voros. (I've tried to upload an image below) If you were to look at a list of possible future scenarios and be asked to say which of them you believe are probable, possible, preposterous etc (much less preferable) - wouldn't you feel MUCH more confident doing so with some domain knowledge? Up to a point at least, I'd say the amount of well-synthesized broad and specific domain knowledge you've got correlates directly with your ability to make informed judgements along these lines.

https://uploads.disquscdn.c...

Arguably, an ability to effectively capture and synthesize information is critical to being able to accurately prepare for future trends and events. A deeper understanding of the past and present makes it easier to have an clearer view of what the future might look like. Having a wealth of information at your disposal allows you to see potential outcomes that you may not have otherwise considered. And finally, the ability to see different sides of an issue and to understand multiple perspectives is essential in exploring possible futures well.

Thanks again for the great book Ross!

Re: 7 steps I take to get value from what I read: Notes on note taking & review

Marshall Kirkpatrick — Thu, 20 Jan 2022 18:25:34 -0000

Thanks for commenting, Chad! Glad the limb idea seems helpful. Do Obsidian, Readwise, or Matter do text-to-speech the way Pocket does?

Re: Private: Brands & Bone Saws

Marshall Kirkpatrick — Sat, 20 Oct 2018 03:20:54 -0000

Agreed, there must be something unique to this situation if it ends up making an impact. US association with atrocities is a non-unique factor in this situation.

Re: In praise of marketing rebellions

Marshall Kirkpatrick — Mon, 27 Aug 2018 19:22:00 -0000

Thanks Mark! I'm really just getting started with it as a tactic, I'll follow up and let you know how it unfolds in the coming months.

Re: In praise of marketing rebellions

Marshall Kirkpatrick — Mon, 27 Aug 2018 18:59:54 -0000

Great foreshadowing of your next book, Mark! And a very sharable post - lots of people will send this to their more reticent co-workers. (I'm going to be sure to share it at Sprinklr and I think most people will be nodding their heads throughout.)

One thing I'm experimenting with, and I'd love your feedback on, is a marketing practice of connecting our customers with marketing influencers. We have some customers who do a really great job, working in ways we'd like to see a lot more people work (including but not only because they'd buy our products to do it), and I'm introducing them to relevant influencers and analysts. Instead of saying "hey you should tell the market that everyone should use X product to do Y," I'm saying "hey would you like to meet an independent company that's doing a really great job doing Y?" And they happen to be enabled to do that by product X. I can't control the stories the customers tell, but I think they're going to feel a lot more real and be a more effective means of marketing than me telling other people what to do. Any thoughts or advice on that idea?

Thanks and good luck finishing up your next book!!

Re: Putin refuses to look at indictment during Fox News interview

Marshall Kirkpatrick — Mon, 16 Jul 2018 22:10:14 -0000

I believe the argument is that Russian propaganda pushed some undecideds to Trump and pushed some probable non-voters to vote for Trump. Not necessarily a lot, just enough.

Re: Finding new value in old notes

Marshall Kirkpatrick — Thu, 28 Jun 2018 14:26:30 -0000

Alex, I missed this comment when you posted it - but this is great. A great way to keep yourself from buying things that aren't really that important, it seems! Similarly, I've found that writing down problems and immediately writing a proposed solution for it often removes a ton of stress - even if that solution doesn't get acted on immediately or ever. I like to then return to that record in a week, or a month, or a year, and see if what I've learned since then supports the initial proposed solution or if things seem different to me then. They often seem less important. :) Thanks for your comment.

Re: Finding new value in old notes

Marshall Kirkpatrick — Wed, 30 May 2018 18:17:49 -0000

Ooooh Leslie, thank you! That's awesome! There's a lot there! I wonder what the best way to relate to it might be?

Re: Finding new value in old notes

Marshall Kirkpatrick — Wed, 30 May 2018 10:08:38 -0000

Hi Rob! I am using PMWiki. It was easy enough to put on my domain, it’s password protected, and mobile responsive. I looked at a lot of options and came back to that. It’s not perfect but it’s pretty good! Have you tried it?

Re: Ajeet Kaur: The Voice of an Angel

Marshall Kirkpatrick — Wed, 24 Jan 2018 02:25:20 -0000

Beautiful interview!

Re: So I bought some Bitcoin – and you should too

Marshall Kirkpatrick — Thu, 04 Jan 2018 11:50:07 -0000

Thanks for sharing this publicly Andrew. It really stands out among various things I’ve read casually on the topic. An excellent example of working out loud and sharing value with others. I feel smarter for having read it!

Re: API Evangelist And Streamdata.io

Marshall Kirkpatrick — Tue, 02 Jan 2018 01:42:50 -0000

Congratulations to you both!

Re: World’s Largest Cities Ranked on Gender Equality

Marshall Kirkpatrick — Sat, 21 Oct 2017 12:15:25 -0000

Rachel, this is quite a study! How on earth is Moscow ranked highest for women's safety in terms of cultural practices? This is contrary to everything I would have expected for an authoritarian kleptocratic oil economy. Am I totally out of the loop or was this study infiltrated by Russian propaganda?

Also, JFC our standards are low. Women having access to bank accounts? How about leadership % in institutions? Paid child leave? Same sex marriage? Respect for Non-binary gender identity? And we could go on, right?

Re: Pepper Now Available at Funerals as a More Affordable Alternative to Human Priests

Marshall Kirkpatrick — Thu, 24 Aug 2017 02:58:34 -0000

Sad. Of all the times to miss out on a human touch and interpretation.

Re: Senator Angus King's Voice of Reason Rises From the Swamp - Bloomberg

Marshall Kirkpatrick — Mon, 19 Jun 2017 22:54:37 -0000

I'd sure like to see us learn to relate to one another better here on earth. I worry we'll push each other off this planet and then once we land elsewhere, we'll create a murderous, authoritarian, unsustainable hell-hole within hours.

Re: Human-level AI Is Right Around the Corner—or Hundreds of Years Away

Marshall Kirkpatrick — Wed, 31 May 2017 18:38:26 -0000

Great thought to conclude with! Love the augmentation possibilities and the concern raised about power too. What's missing? Discussion of the climate change that threatens the people who would make or enjoy the AI. Discussion of the inequality between humans that leads billions to live in slums. Etc. As someone concerned about the billions of living animals who will suffer and die in factory farms over the next months or years - I'd love to read what these leaders say AI means for them? As someone concerned about the huge loss of potential experienced by young people today, beyond cell phone addiction, what does AI mean for them?

Re: Beyond Recess: How to Explore the Forest as a Kindergarten Class

Marshall Kirkpatrick — Sun, 18 Dec 2016 18:01:01 -0000

Beautiful! Inspiring! Oh I wish this was everywhere!

Re: Marketing Hypothesis

Marshall Kirkpatrick — Sat, 17 Dec 2016 21:56:52 -0000

@judell could kick me in the shins and I'd be excited about it ;) that guy's been an awesome inspiration to me for a decade plus. So excited you two get to work together.

Re: Marketing Hypothesis

Marshall Kirkpatrick — Sat, 17 Dec 2016 01:17:52 -0000

Great news! But there's no RSS feed discoverable from your page of annotations... ;)

Seriously though, I am very excited for you and Hypothesis, great great mission and what an incredible organization.

Re: 4 Ways to Find the Right Social Media Micro-Influencer for Your Small Business

Marshall Kirkpatrick — Mon, 05 Dec 2016 21:41:29 -0000

I like anybody who's unafraid to call shenanigans in blog post comments. Mark Schaefer to the rescue, again!

Re: Anthony Iton – Change the odds for health

Marshall Kirkpatrick — Sun, 30 Oct 2016 01:33:10 -0000

the line "is the US really a first world country?" being asked by a California state executive leader is incredible

Re: Anthony Iton – Change the odds for health

Marshall Kirkpatrick — Sun, 30 Oct 2016 01:27:13 -0000

in more than one place, in fact

Re: Anthony Iton – Change the odds for health

Marshall Kirkpatrick — Sun, 30 Oct 2016 01:26:50 -0000

typo: "it's citizens" is the wrong form of its. otherwise this is incredible :)

Re: Do You Do Any Work? | Scott Monty

Marshall Kirkpatrick — Mon, 03 Oct 2016 00:20:26 -0000

It's hard to be first and best, and better to choose best if you have to choose. I always tried to have my cake and eat it too, but that's hard. For example, I used RSS to SMS tools to get company announcements before anyone else and then I blogged about them quickly and that's how I got the job as the first writer hired at TechCrunch. But even as I did real time reporting, I also set up systems like custom search engines of subject matter expert blog archives, and discovery of thought leaders in my own network on Twitter that I could DM for rapid expert comment. The combination of speed and quality/depth is ideal, but hard. If you have to choose one, speed has diminishing returns.

Glad you posted this Scott. There's a push toward quality in fast food, content marketing, and much more. A push for quality in social-era marketing consulting sounds great.