Disqus - Latest Comments for markjuleen

Re: RTC

Mark Juleen — Tue, 03 Mar 2015 10:55:29 -0000

LOL!!! "My click is bigger than yours." Fantastic!

My only comment really here is that the tech you are talking about will cost more than the majority will want to spend. Marketers for apartment are pretty frugal. I see a lot of money going into virtual reality as I watch the tech space. I'm not sold on it though. It could be one of the biggest busts in tech, but time will tell. I was wrong about the iFad. What I missed there is that it still appealed to the majority. Regardless of my opinion of it, more people found tablets to be simple and less expensive than a computer. That won! Simple and less expensive usually does. When and if the tech you are talking about gets simple and inexpensive your prediction could be right on.

Cheers my man!

Re: Yup, I’m Going to Sign Up With ApartmentRatings.com

Mark Juleen — Thu, 05 Feb 2015 08:20:48 -0000

No it does not.

Re: Another Leasing Commission Rant

Mark Juleen — Fri, 06 Jun 2014 07:40:25 -0000

Or...make commissions and bonuses a bigger factor. Make them 50% or more of compensation with bonuses tied to year over year revenue growth and customer satisfaction. Now your incentive/commission plan is measurable in a more positive way.

Re: Entertaining Content Isn’t Good Enough

Mark Juleen — Fri, 28 Mar 2014 11:02:58 -0000

Thanks Jacob!

Re: The Apartment Business is a Relationship Business

Mark Juleen — Thu, 27 Mar 2014 22:52:20 -0000

Great point sir. Without you pushing your content in the first place the discussion and enhancement of our relationship would not have occurred. Look out for my post Friday about content. We just need more space to round out our points here. I'm pretty certain we're on the same page. :)

Re: Apartment Business is a Media Business

Mark Juleen — Wed, 26 Mar 2014 09:55:46 -0000

Flies by in a news feed and no one remembers or cares. I'm not in marketing to play "what if" games that don't create real word of mouth.

Re: Apartment Business is a Media Business

Mark Juleen — Mon, 24 Mar 2014 20:38:45 -0000

But this doesn't make us media companies.

Re: Apartment Business is a Media Business

Mark Juleen — Mon, 24 Mar 2014 18:59:28 -0000

Boring

Re: Apartment Business is a Media Business

Mark Juleen — Mon, 24 Mar 2014 18:57:55 -0000

Ideally yes!

Re: Apartment Business is a Media Business

Mark Juleen — Mon, 24 Mar 2014 18:54:32 -0000

I'm playing Devil's advocate here. I felt Mike's original point in this post was a bit broad. I'm skeptical as we've seen many failures in branded media efforts over that last few years, and many that could be considered snake oil. Surely it can be done well and done right, but I also see many brands continuing to do it wrong treating social as another push platform. These push efforts have kids moving to platforms like Instagram, Snapchat, etc. to avoid the interruptions. So by 2017 that spend might get to $4.5 billion, but is that just because marketers are just "selling" social as the fresh platform like marketers in the past sold TV, billboards, and internet banner ads? Marketers have to justify their jobs, right? There I go again being the Devil. :)

Re: Apartment Business is a Media Business

Mark Juleen — Mon, 24 Mar 2014 16:35:12 -0000

So the channel has just shifted to social platforms and those dollars spent in an attempt to grab attention in print, billboards, TV commercials, or banner ads are just moved into the new channel. Same stuff, different platform. Now social is ruined by crappy ads, and like we've done with the DVR we'll find a way to skip past them because they are interrupting us. #fail

Re: Apartment Business is a Media Business

Mark Juleen — Mon, 24 Mar 2014 15:07:37 -0000

So if attention spans are down (and are likely continuing that way), then why exhaust resources fighting for limited attention? I'm just questioning this idea of native advertising. Seems like a flavor of the month marketing plan. Not sure how that is delighting customers or potential customers.

I'm not going to buy Levi's because of their Instagram page. The only reason I would even follow them on Instagram was because I already was a buyer of their product and I'm connected to that brand enough that I want their photos in my Instagram feed. So here lies another issue with Instagram. I can't share photos natively. Now I can't even pledge my love for their cool jeans photo other than "hearting" it. Most of my followers won't see that, and their limited attention will likely gloss right over the fact that I did.

So what now? I'm not suggesting social media is a poor platform for communicating with customers, but the idea of "native advertising" doesn't get me fired up either. Maybe it's the word "advertising" that I'm getting hung up on.

To your point Duncan, I like your 3 prong idea here. The question is whether the "attention" prong is continuing to shrink enough that we need to focus on the discovery prongs more? Marketers have always focused on the "attention" prong as a priority. Maybe that's a mistake?

Re: Apartment Business is a Media Business

Mark Juleen — Sun, 23 Mar 2014 17:44:15 -0000

Are we in the business of going after attention or are we in the business of being found/discovered? Marinate on that for me.

Re: 1:1 Guiding Principle for 2014

Mark Juleen — Fri, 31 Jan 2014 08:18:09 -0000

Preach!!!!!!!

Re: Surprise instead of free rent

Mark Juleen — Sun, 26 Jan 2014 08:46:57 -0000

Made me laugh today! Thanks Mike.

Re: Ratings and Reviews

Mark Juleen — Tue, 21 Jan 2014 09:25:39 -0000

You don't ask what the customer really wants as the majority don't really know. That's too broad a question for them in my opinion. However, if you are looking to achieve something similar I think you can create multiple choice questions for specific concerns or ideas that your are looking for solutions on. I think it's important to paint the picture for expectations with your customers first vs. leaving things wide open and potentially setting them up for disappointment.

Re: Residents, Prospects and Vendors Alike: Bring us Your Problems

Mark Juleen — Sun, 19 Jan 2014 10:06:32 -0000

Do you guys already survey your residents?

Re: Residents Don’t Want

Mark Juleen — Sun, 19 Jan 2014 10:03:09 -0000

I'm sure you've had properties that didn't do these things or didn't do them well, and you have an idea of how that impacted the property. From my experience, when we're not doing these things our attention to customer touchpoints in general diminished.

Re: Residents Don’t Want

Mark Juleen — Sat, 18 Jan 2014 10:23:07 -0000

Maybe your best residents do care about those things? You know, the ones that love where they live and are proud to tell their friends.

In my mind we don't necessarily do these things for the majority. However, the 15% (give or take) that DO care...those people can be important to our success and are worth the effort.

Re: What reviews are you focusing on?

Mark Juleen — Fri, 04 Oct 2013 14:04:29 -0000

Of course our fair housing fears would overshadow any ideas about firing negative residents I'm sure. I will tell you that my goal is just to ignore them if I can't fire them. Thanks for stopping by. Hope all is well!

Re: Doing To Be Honest the Right Way

Mark Juleen — Sat, 06 Apr 2013 09:19:50 -0000

I don't see it as any different than saying "to be candid". You're letting people know that what you're about to say is going to be direct and may even catch them off guard. It's actually polite, but is often over used and probably why this guy has an opinion about the phrase.

Re: Responsive Website Design

Mark Juleen — Fri, 22 Mar 2013 09:02:18 -0000

Cain, I wish I could remember. Obviously I photoshopped it with my site. Pretty sure I just did a Google search. I may have even grabbed it off the Apple site.

Re: Bad Grammar No Hire

Mark Juleen — Thu, 21 Mar 2013 23:20:16 -0000

This has become a frustration point for me. We have a lot of written communication in this business, and if you can't write a letter, an appropriate email, or even a Facebook update then I have a problem with it. I remember when I interviewed with Toyota coming out of college part of the interview was responding to a dissatisfied customer via written letter. This tested a number things. Proper formatting, grammar, and the ability to communicate a difficult message were all challenged. I can't tell you how many letters, emails, or even flyers I see that have glaring mistakes. People need to be responsible for their communications. There should be no excuse for it.

Re: Traffic cures, car boogie, and the death of Google Reader

Mark Juleen — Sat, 16 Mar 2013 00:00:41 -0000

Beyond your JT intro, I will say that I'm most disappointed with the GR squash because I've already saved all my favorite blogs there and then I have that synced to other things like Flipboard, etc. It's just more work for me I guess, but this here seems to be the easiest way to do something http://blog.feedly.com/2013....

Re: Traffic cures, car boogie, and the death of Google Reader

Mark Juleen — Fri, 15 Mar 2013 23:49:01 -0000

Dance! Don't hold the wall! Crackin' me up Mr. Bill!!!