http://disqus.com/by/markjaffe/enWed, 11 Nov 2009 19:47:20 -0000http://www.burningthebacon.com/2009/11/11/the-barrier-to-mobile-marketing-is-not-infrastructure-silly/#comment-22790338<p>You are right on, Phil!</p><p>According to a recent survey by Netsize, one third of the senior mobile executives who responded reported that they lacked the skills to define and deploy an effective mobile marketing strategy. Ouch!</p><p>More survey results at <a href="http://mobilemandala.com/2009/11/01/hope-for-mobile-advertising/" rel="nofollow noopener" target="_blank" title="http://mobilemandala.com/2009/11/01/hope-for-mobile-advertising/">http://mobilemandala.com/20...</a></p>Mark JaffeWed, 11 Nov 2009 19:47:20 -0000http://vhirsch.com/blog/2009/10/03/the-future-of-advertising-is-in-engagement/#comment-18569662<p>You are so right. When will advertisers finally understand that all consumer (or user!) clicks/contacts/impressions are not equal. Those that engage are infinitely more valuable than those do not - and Apps and Games truly are some of the more compelling solutions with which to engage.</p>Mark JaffeMon, 05 Oct 2009 12:04:13 -0000http://mashable.com/2009/08/25/whole-foods/#comment-15434339<p>Whole Foods has cetainly demonstrated that using social media requires an effective analysis of the media used and an appropriate message for each of those mediums</p>Mark JaffeWed, 26 Aug 2009 15:27:40 -0000