Disqus - Latest Comments for markdavidson

Re: When to raise a white flag—30DBC Day 7

markdavidson — Sun, 03 Jun 2012 02:14:29 -0000

One thing I've learned from close to a lifetime of playing strategy simulations is that often a tactical retreat means ultimately defeating an opponent or winning a game.

A tactical retreat or a break in simulated warfare can give us the time we need to build up additional resources, figure out a new plan of attack or to throw our opponent off-balance.

Retreating is entirely different than giving up. Amass resources. Plan a new attack. Never give up or surrender.

Re: New iPad Ad Reveals Flaws?

markdavidson — Mon, 08 Mar 2010 22:15:35 -0000

Wait, a new tech product is being released with flaws!?!

Re: Beardless and….

markdavidson — Mon, 18 Aug 2008 04:18:06 -0000

This is great! Way to go! :-)

Re: The Psychology of Gap Marketing

markdavidson — Mon, 11 Aug 2008 18:18:43 -0000

Aaron, this post hits the bull’s eye. This is such an important topic.

The other day I made the following Ping.fm post, "All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results." Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept.

"Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes."

"We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company."

Getting one’s customers to feel a sense of ownership in one's product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing.