Disqus - Latest Comments for marciecasas

Re: Tempted to Pull the Plug on Facebook? Here’s why you should think twice.

Marcie Casas — Fri, 18 Sep 2009 18:21:22 -0000

So very true Paul! As I mentioned above to Davina, FB has great potential as a marketing tool. BUT, marketers must learn how to use it the right way. I too don’t like being hit with in-your-face sales message or advertisements. And like you, I have unfriended or blocked those that have this tendency. My first piece of advice to anyone using social networks - Don't Sell! Instead, interact and start a conversation. Thanks for weighing in on this issue.

Re: Tempted to Pull the Plug on Facebook? Here’s why you should think twice.

Marcie Casas — Fri, 18 Sep 2009 18:06:58 -0000

Thanks for sharing your viewpoint Davina. When I first began using FB, I too experienced frustration. Having enthusiastically embraced Twitter, I found FB, in comparison, to be quite stifling. But now, I know I'd have a very hard time walking away from it! As you said, it has great benefits as a marketing tool.

Re: How social media has helped make me better a PR professional

Marcie Casas — Mon, 06 Jul 2009 10:49:39 -0000

Excellence point on unmediated conversation being an unalloyed good. It's true that direct conversation via social media lacks the third-party endorsement that traditional media relations affords. But, I do believe it has a place in areas - like a crisis situation - where information is rapidly coming in and turning on a dime - direct, unfiltered communication with customers might be the better way to go.

Would love to explore this topic more!

Re: How social media has helped make me better a PR professional

Marcie Casas — Mon, 06 Jul 2009 10:42:04 -0000

Thanks Brent!

Re: How social media has helped make me better a PR professional

Marcie Casas — Thu, 02 Jul 2009 17:15:03 -0000

Thanks for your comment Joanna! Your point of view as a former journalist is invaluable. I couldn't agree more that social media is helping us as PR pros establish and cement relationships on so many fronts - affording us the opportunity to view things from a whole new perspective!

Re: How social media has helped make me better a PR professional

Marcie Casas — Thu, 02 Jul 2009 17:12:11 -0000

Hi Cetti - I love how you and your company is embracing social media and opening up the two-way conversation for your clients. It has certainly brought new energy to us and our clients.

Re: How social media has helped make me better a PR professional

Marcie Casas — Thu, 02 Jul 2009 17:06:49 -0000

Thanks Davina. Yes, it's important that as PR pros we help our clients see the potential social media is affording them in being able to reach out to their customers directly.

Re: How social media has helped make me better a PR professional

Marcie Casas — Wed, 01 Jul 2009 16:26:58 -0000

Hi Rudy, thanks for bringing your unique insight to the conversation! I know I personally felt for the reporters with their ever-looming deadlines.

Re: How to build a brand community for the right reasons.

Marcie Casas — Thu, 25 Jun 2009 14:57:50 -0000

Thanks Kayla! Appreciate the thumbs up and your comment!

Re: Why PR Will Never Be Extinct

Marcie Casas — Wed, 24 Jun 2009 15:06:57 -0000

I 100% agree with you. PR will continue to be integral in online reputation management, etc. because PR has always been more than just media relations. It's about speaking to and engaging communities. With social media, the only thing that has changed is that these communities are now online.

Re: How to build a brand community for the right reasons.

Marcie Casas — Wed, 24 Jun 2009 13:41:03 -0000

Thank you and thanks for adding your insight! I completely agree. I'm far more receptive to a company that is making a clear effort to understand me and my wants and who then builds a community that I feel is just for me.

@marciecasas

Re: Why PR Will Never Be Extinct

Marcie Casas — Wed, 17 Jun 2009 15:22:24 -0000

Thanks Bob! I really enjoy your blog.

Re: Why PR Will Never Be Extinct

Marcie Casas — Wed, 17 Jun 2009 15:21:28 -0000

Marina, thanks for your comment! I agree that PR is undergoing a very positive transformation. It's an exciting time to be in PR!

Re: Try Using Delicious

Marcie Casas — Tue, 09 Jun 2009 17:57:19 -0000

Great post Christie! Delicious is a fantastic tool that I have found to be invaluable. I wanted to show delicious at work by sharing this post that I tagged via the tool called the Ultimate Guide to Delicious Social Bookmarking. http://bit.ly/C1tJy

@marciecasas
www.gdc-co.com/blog
www.delicious.com/marciecasas

Re: Why PR Will Never Be Extinct

Marcie Casas — Tue, 09 Jun 2009 16:58:52 -0000

Thank you to Scott Russell at P2R Associates for sharing their post on 10 reasons to hire a PR firm now more than ever found here http://bit.ly/hrsN0. Excellent list of all things that make PR what it is.

Re: Why PR Will Never Be Extinct

Marcie Casas — Mon, 08 Jun 2009 18:28:39 -0000

Sean - Congrats on your new business and good luck! Your insight is dead on. If PR was solely about media relations and who can generate the most placements, then yes, PR would be extinct - and rightly so! Thanks for sharing your thoughts on this.

Re: Why PR Will Never Be Extinct

Marcie Casas — Mon, 08 Jun 2009 18:09:31 -0000

JJ - Thanks for the additional insight! I completely agree that PR agencies and those in PR have to stay ahead of the curve. It is the same for any industry - evolve or become extinct! In fact, I came across a great post by Brian Solis on the State of PR, Marketing & Communications: You are the Future. http://www.briansolis.com/

A great read!

Re: How to Make the Case to Facebook at Work

Marcie Casas — Mon, 01 Jun 2009 15:41:27 -0000

Lissansky: Thanks for adding your perspective. Hopefully, more companies will come to see it our way too!

Re: Is Social Media Making Corporate Websites Irrelevant?

Marcie Casas — Tue, 26 May 2009 14:06:53 -0000

Yes! In part because numerous corporate websites languish for months - even years - with no informational updates even though personnel, roles, etc may have changed. In fact, I go one step further in arguing that sites like Twitter are the new customer service window for companies. I blogged about my view here: http://www.gdc-co.com/blog/...

Re: Why I’m on Twitter and Why Companies Should Be to

Marcie Casas — Thu, 21 May 2009 13:26:55 -0000

Ashleigh - glad you're seeing the benefits too! We'll make Twitter Believers out of more people yet!

Re: Is Twitter the New Customer Service Window?

Marcie Casas — Thu, 21 May 2009 12:36:59 -0000

Angela - all great points! Zappos deserves kudos for building that level of trust with their employees, which is visible in their online interaction with customers. I agree, in this day and age, all companies need to have a social media strategy in place- especially before a crisis hits. Also, companies that are concerned about how their employees are using social media need to have social media guidelines built into their employee handbooks and training. Train your employees to use social media the right way and you've just tapped into a powerful CRM tool!

Re: Is Twitter the New Customer Service Window?

Marcie Casas — Wed, 20 May 2009 16:00:08 -0000

Ryan - great examples of companies that are listening and taking their customer service to the people! I'm hoping they'll inspire other companies to open up their Twitter customer service windows.

Re: Is Twitter the New Customer Service Window?

Marcie Casas — Tue, 19 May 2009 17:48:40 -0000

I agree. It can be hard to distinguish between those that have a real input to share versus those that clearly have a hidden agenda. It could even be a competitor taking an anonymous dig at your company. However, I believe every inquiry deserves some type of response. Not responding only adds fuel to their rant, and gives them the basis to claim you were unresponsive when the heat was turned up. Providing an honest, direct answer, however, shows you heard them out, and others viewing the exchange will appreciate this. The online community is smart in spotting and calling out such bashers and it provides you with the opportunity to build a network of these customer advocates.