Disqus - Latest Comments for lizstless

Re: Warner Bros has set a release date for FANTASTIC BEASTS AND WHERE TO FIND THEM!

lizstless — Wed, 14 May 2014 19:06:28 -0000

There are three books in the "Harry Potter Library" Series: Exotic beasts and where to find them, Tales of Beetle the Bard, and Quidditch Through the Ages. I assume it's one film each.

Re: Need Some 15 and 30 Second Spots? Hire Your User Base.

lizstless — Tue, 23 Jun 2009 21:54:38 -0000

Or, you know, he's busy with work that pays a little better than the chance at a couple grand, like most talented advertising filmmakers

Re: Making sens of these turbulent times

lizstless — Thu, 18 Jun 2009 15:54:38 -0000

Hi! Thanks for putting that out there. One point of clarification - I didn't actually make that comment, I was simply reposting it from their previous thread. In the intro to that article, Blodget referenced their previous article about youtube being doomed, and claimed none of the commenters on the original article made a persuasive case against them actually being doomed.

I read the original article, and the incisive comment above was a very compelling argument to me, so I simply reposted the comment, original author's name and all. The original author was "Charbax" and his URL is here: http://techvideoblog.com/

Re: Where Everybody Knows Your Name - mediabistro.com: AgencySpy

lizstless — Mon, 15 Jun 2009 17:50:34 -0000

I'm not such a "big dog" but you do mention my company a lot, and I've posted fairly routinely under my real name. Aside from the harrowing weekend after your complimentary article about us, it's been pretty painless posting under my own name. The responses to my comments have generally been polite, even if the conversation in other parts of the thread has descended into mayhem.

That being said, I think the only real solution to the tone here is to post guidelines, and delete offending comments mercilessly.

Re: Op Ed: Digital Done Right and Three Companies That Seem to Get It (Part 1) - AgencySpy

lizstless — Mon, 04 May 2009 12:31:44 -0000

Man, I hear you. I can't say I'm super excited to be dealing with this blog post, but that's the internet for you. It's what we tell our clients, right? The conversations exist, whether you take part in them or not. Gotta put our money where our mouth is there.

And your insights here are totally valid - lord knows we've screwed up many a job over the years. This stuff is all new. And sometimes things go wrong, no doubt. It's not like broadcast - much of it's never been done before.

Re: Op Ed: Digital Done Right and Three Companies That Seem to Get It (Part 1) - AgencySpy

lizstless — Mon, 04 May 2009 12:15:13 -0000

Fake jeff -

If all you know about us is what you read in the press, you'd be close to being right. But you should come chat with us (like the real Jeff does)! We're not that company anymore, and we pitch clients all the time without mentioning the Chicken. Why would we? Maybe one tenth of our work is viral marketing these days. Brand planning and strategy now makes up about 20% of our revenue, and another 20% come from user experience and research. The creative department is still our largest, but it only makes up about a third of what we do.

Broadly speaking, your insights into the challenges are correct. They're the very real risks we've faced and have continue to face, and have been tackling for several years. I feel we're in a good place now, and our growth and expansion beyond pure creative and production reflects that.

As for it being more complicated than a dichotomy, I'm sorry, but it absolutely is. The main base driver for this online is the collapse of paid media. PR, Advertising, and CRM are all merging. Brands can communicate with the masses online without paid media. It's a totally different ball game. Everyone knows this. But there are other considerations. There are different, large players. Companies like Google or Fox that are massive players in online marketing that have very different relationships with agencies than traditional brands.

BUT! I would agree with you that we could disappear and no brands will be affected in any real way. Though I'd say that's probably true of 90% of the ad world. A sad commentary on our industry today!

Re: Op Ed: Digital Done Right and Three Companies That Seem to Get It (Part 1) - AgencySpy

lizstless — Sat, 02 May 2009 15:28:49 -0000

I am inclined to agree. It's giving me agita and now I have to keep an eye on it for like a week! Stupid internet! This is scary!

Re: Op Ed: Digital Done Right and Three Companies That Seem to Get It (Part 1) - AgencySpy

lizstless — Sat, 02 May 2009 15:18:43 -0000

We're totally digital. Let's be frank. We couldn't make a broadcast television spot to save our ass. Let alone radio or outdoor. Print? Forget it.

We're not necessarily a "web" shop, but we definitely confine ourselves to digital. If I were a CMO, I wouldn't hand my entire marketing endeavor over to us. That's crazy. We love brands, and we can help define a brand on the web, and we can even help shape a brand that's digital in some way (a website, a piece of technology), but I would never, ever trust us with a big brand's whole existence.

We're not a "just do it" or "drivers wanted"-making shop, and that stuff has value. We can only run with it online once it's defined.

Re: Op Ed: Digital Done Right and Three Companies That Seem to Get It (Part 1) - AgencySpy

lizstless — Fri, 01 May 2009 18:34:27 -0000

I am more proud of our work on Kashi than I am on any of the examples you site here - 200,000+ registered, active users on the site, a wonderful community, agile development, and deep integration with their traditional, media and promotional agencies. It's a wonderful project, highly effective, and a great client.

I am also really fond of our GE Adventure blog, which, to me, is a pretty interesting new direction for online marketing.

Slow and steady may not be glamorous, but it can still be awesome.

Re: Op Ed: Digital Done Right and Three Companies That Seem to Get It (Part 1) - AgencySpy

lizstless — Fri, 01 May 2009 18:30:00 -0000

Agencies, for what it's worth, count as maybe 25% of our work now. That number has not gone up significantly in the recession.

There are far, far more opportunities for digital marketing online than the traditional "agency vs brand" dichotomy. We don't even think about it that way at all. Media companies, networks, sites, content creators, entertainment companies - the picture is way more fragmented than this discussion usually assumes.

Re: Op Ed: Digital Done Right and Three Companies That Seem to Get It (Part 1) - AgencySpy

lizstless — Fri, 01 May 2009 18:27:02 -0000

I feel I should chime in here that in all of our many, fruitful years of production work with Goodby, they were absolutely, 100% always amazing with shared credit. I've sat right next to them at awards shows and watched both our names go up. They've been nothing but straight shooters on the credit front.

Re: The Diana Show

lizstless — Thu, 30 Apr 2009 00:52:59 -0000

I can't wait to see how this show travels west.

Also I love the framing.

And tim.

Re: R/GA, W+K, CP+B Top The Webby Award Nominations - mediabistro.com: AgencySpy

lizstless — Tue, 14 Apr 2009 20:56:29 -0000

We @ TBG don't enter the Webbys, as we are a sponsor, their friend, and the developers of their judging and people's voice voting apps. We felt it would be a conflict of interest. But we love them!

Re: The 4A’s Got a Shiny New Board to Guide the (Digi) Biz - AgencySpy

lizstless — Sun, 05 Apr 2009 16:30:54 -0000

Ha yeah, I was gonna say. You know what a 4A membership costs? Ouch. I don't remember the exact number, but I remember thinking "damn, that's practically somebody's job."

Re: Kelly Reeves | Kellaroot - caro: Toasting the end of SXSWi with a...

lizstless — Sun, 05 Apr 2009 05:08:29 -0000

OH man I didn't see any of you enough at SXSW. So sad!

Re: APRIL'S LOG OF SHIT SHE LIKES

lizstless — Mon, 15 Dec 2008 19:54:15 -0000

This, I am almost completely certain, is not true in the United States.

Re: APRIL'S LOG OF SHIT SHE LIKES

lizstless — Tue, 05 Aug 2008 10:48:46 -0000

I totally drunkenly commented on that article last night. And their stupid system made me double post it. And I spelled "brakes" wrong. And I was drunk. But I still stand by my comments.

Re: APRIL'S LOG OF SHIT SHE LIKES

lizstless — Tue, 05 Aug 2008 10:47:20 -0000

I was thinking about this yesterday, and I've come to the realization that, in fact, in my decade or so of dealing with the music industry, almost to a person, every singe person in it was there for the love of the music. From the lowest t-shirt vendor or roadie to the presidents and CEOs of the largest record labels. I've never met one craven, greedy bastard. Thousands of people. Makes sense, too, really, considering the music industry, even in its prime, was a pretty idiotic place to pursue one's fortunes.

Although we never do misdirected or anonymous marketing here, I actually think their tactic is kind of hilarious. Provided, of course, it wasn't just some over-eager intern trying to be cool and it actually WAS a marketing gimmick

Re: John is O'Day

lizstless — Thu, 12 Jun 2008 01:45:47 -0000

Like my high school gym teacher said, YOU GOTTA WANNA WIN

Re: JAY PARKINSON + MD + MPH

lizstless — Fri, 09 May 2008 11:57:32 -0000

Oh my god, I spend so much time thinking about this stuff it's not even funny. I even wrote a post for it back in my LJ before I had a separate work blog: http://www.livejournal.com/...

Re: APRIL'S LOG OF SHIT SHE LIKES

lizstless — Tue, 06 May 2008 15:11:13 -0000

I've staked my professional reputation on doing work for brands that's up front but still effective to millenials, and I know 100% it can be done. Kids aren't turned off by overt gestures, they're turned off by clueless, manipulative, hackneyed and imitative gestures.