Disqus - Latest Comments for liveink

Re: From Pottery to Phones: How Seriation Theory Can Help You Make More Timely Products

liveink — Mon, 03 Mar 2014 00:51:52 -0000

so what's next?

Re: Starting Fires

liveink — Tue, 07 Jan 2014 16:11:13 -0000

this is awesome

Re: The Mind of a Venture Capitalist

liveink — Wed, 18 Dec 2013 17:17:05 -0000

this is an amazing analysis, thank you for writing this

Re: Jump Celebrates a Decade of Helping Companies Grow

liveink — Fri, 11 Oct 2013 20:57:20 -0000

such a great story

Re: My first foray into mobile games - with NightClub Story

liveink — Tue, 01 Oct 2013 17:47:28 -0000

https://play.google.com/sto...

Re: My first foray into mobile games - with NightClub Story

liveink — Tue, 01 Oct 2013 17:46:19 -0000

https://play.google.com/sto...

Re: Why Distraction Apps Matter

liveink — Mon, 30 Sep 2013 14:09:35 -0000

you have wisely left out the troll group i see

Re: Delaware’s approval of online gambling will make social game companies perk up

liveink — Fri, 29 Jun 2012 01:36:37 -0000

IGT not WGT :)

Re: The First Annual Canadian Startup Awards presented by KPMG

liveink — Fri, 16 Dec 2011 11:24:09 -0000

Wilkins Chung - Best Entrepreneur
A Thinking Ape - Best Overall Startup

Re: A Look at Open Source inside Connected | Sachin Rekhi

liveink — Fri, 26 Aug 2011 14:05:53 -0000

thank you, I have been waiting years for this post =)

Re: The imeem Mafia | Sachin Rekhi

liveink — Tue, 15 Feb 2011 13:04:51 -0000

This is awesome!

Re: Easy CRM with Connected

liveink — Mon, 14 Feb 2011 22:02:40 -0000

connectedhq is great! I am lucky enough to have been using it for months-I cannot imagine life without it!

Re: Connected Adds A Comprehensive Personal Relationship Manager To Gmail

liveink — Wed, 02 Feb 2011 21:29:48 -0000

Congrats Sachin! I've been using the product since beta and it's become a default tab on my browser.

Re: The Importance of Customer Acquisition Costs for Startups

liveink — Sun, 14 Mar 2010 14:18:21 -0000

Great post Josh!

To answer some of your questions

1) Important Metrics: Arguably your retention rate is the ONLY thing that matters for online / social games and the largest driver of your business. With longer tenure of users, you as the game developer have more opportunities to tune and improve your:

- CPI (cost per install)
- Life time K (viral acquisition over the lifetime of the user)
- Conversion to pay
- ARPPU (average revenue per paying user)
- LTV (life time value)

Also, tracking your CAC vs LTV per source (channel acquired, ad network, source of traffic) helps with cutting off unprofitable campaigns.

2. Tools to measure: Kontagent, MixPanel, KISSMetrics, Google Analytics

3. Mistakes: Retention is the new viral.

-kli

Re: Five rules of thumb for social media advertising

liveink — Wed, 15 Jul 2009 21:31:39 -0000

Thanks Carnet, go Sprout!

Re: Interesting Metrics From Flash Gaming Summit | Sachin Rekhi

liveink — Fri, 27 Mar 2009 21:52:34 -0000

WOW, either he's talking about a peak month or SR is just killing it...

Re: Interesting Metrics From Flash Gaming Summit | Sachin Rekhi

liveink — Fri, 27 Mar 2009 15:14:01 -0000

Great article Sachin! We need more blogs like yours and Andrew's that actually dive deep into the metrics.

Minor note, I haven't watch the entire video yet but I don't think SR is paying out $10M/month, more like $10M/year.

Which means that if their payout structure is similar to Offerpal (assume averaged 60% to all publishers), SR is doing $17M/year vs the $40M/year that was quoted for Offerpal...

Re: Who’s got game? Introducing the GamesBeat 2009 competition

liveink — Tue, 03 Feb 2009 23:55:15 -0000

looks amazing! Would go if I were in town.