Disqus - Latest Comments for lisasepiphany

Re: Loyalty Marketing and The Asterisk™ – Part 1

lisasepiphany — Mon, 03 Jan 2011 01:30:47 -0000

Surprisingly enough, Bill, I don't agree... the asterisk in use as "disclaimer" for purposes of drawing attention to advertisement and marketing inadequacies, doesn't, in my opinion, address illicit behavior, as you suggest, but instead, is a prescription for consumerism which should have potential to ascribe responsibility for competitive ambition. How can a contender for marketplace prominence create brand distinction, if its message is diluted with unrealized ambition from a market anomaly? So, should corporate image be distinguished by superior market visibility, then an asterisk, accentuates philosophical dominance, and provides superiority to an influential marketable brand. Your fate, your corporate experience, is then dictated by your belief in the product once you've decided its relevance and its value according to your need and your encounter. The asterisk is an expression and nothing more, its value is determined by the language (legal jargon being deterrent, or in the better circumstance, the benefit; a corporate shield, if concern is warranted, a corporate posture should its tendency be to shed light on competitive integrity) ... a person's knowledge of the product is the point.

Re: iPhone Panic Button Helps You Overcome Fear of Flying

lisasepiphany — Tue, 03 Nov 2009 16:10:34 -0000

I used to be fearful when flying. Until one day, while waiting to take-off, I sat and watched, and listened, as hundreds of flights came and went. I realized this, is just one airport, in just one smallish city, and of all of these flights, on one negligible, likely unmemorable day, I may only hear of a single remarkable, if not catastrophic, event over the course of any given year. Fear isn't reasonable. Consequently, my fear, which I later came to view as a fear of heights, is now relegated to my understanding that height, is not the enemy, but gravity, might be.

The answer.... fly... and, if all else fails, there's an app for that.

Re: HOW TO: Use Twitter Lists

lisasepiphany — Mon, 02 Nov 2009 13:31:54 -0000

I love this new feature; however, I feel the need to qualify some of your statements in this article. Lists, are not groups. Groups, would be of absolutely no productive use whatsoever. Furthermore, it would seem that many users of this service, may be using groups, under the guise of an understanding of the word "lists," which they clearly don't possess. For purposes of clarity, some distinctions between the two:

A grouping, would be contained, and would be prohibitive to the distribution of materials. Groupings, would inhibit flow; a group, would need to exhibit absolute sponsorship to their heading to be even remotely useful, otherwise, it would not allow for easily resourced locations, in order to accommodate information seekers, and follow-back potential;

or, easily as non-productive, a group might simply be filed away.

For example:

A list, would be better understood as information collated, and attached via paperclip, making it abundantly versatile and permutable. Whereby, a group, is an understanding of these particular people within each category, label and/or sub-heading, as being connected, and contained, as with STAPLED sheets of information.

Or, if you look at your followers or Twitter-friends, as being people you meet at a gathering, as with a networking event of some kind, depending upon your age or generation, then, to place people into groups, would be to move them into spaces in which the label, is the only connection, and your grouping doesn't necessarily buy-in to the membership, they're just in attendance. So, you would, in essence, be seeking attention, you aren't sought for necessarily, you're simply acquiring quantities of these types of individuals. So you'd be using Twitter groups to categorize people, just so that you can keep up with your apparent burgeoning membership.

On the other hand, to associate your friends, according to your understanding of what they bring to your own personal use of Twitter, is to instead, list, these people, and, should then be understood as seeking attendance to a subscription (sort of like asking for RSVP within your list), meaning they are requested to offer feedback, according to that list's need. So that, should others decide to be followers of that list (the list as dictated by its name), they would be able to seek out information according to some need or other, and perhaps acquire relevant followship themselves.

Lists, making Twitter abundantly useful. Rather than, Twitter as according to mass groupings, which it then would be better evidenced as a timedrain, or worse yet, a mere social watering hole.

Although this might seem just a minute detail of definition, one's understanding of words, tends to delineate use. Whether words are actively used as they are best understood by the greater populace or not, they should at least be defined appropriately. I fear for literacy, I worry for ill-defined, and therefore, illiterate, behavior, and I promote best use.

Thanks for the opportunity to speak out, on this issue, which is a concern. This definition, understood and used wisely, would be a calculated remedy, for elitist behavior, and attention-seeking wastefulness.

Re: The Marketing Hot Seat: Kyle Flaherty

lisasepiphany — Tue, 20 Oct 2009 15:27:19 -0000

Interesting, but, my take? You best understand your CEO (or primary decision-maker for the business), prior to strategizing to this degree. It's far too detailed. Listen, absolutely, to the primary decision-maker's main life's objective, then understand your market, applying strategy to focused interest. NO good business person, is in the business of investment, just for investment's sake. Cash is the prize, not the success. If you're in the business to promote success, $1million (or any amount of money, for that matter), isn't the key.

Re: Introducing Sociability: Usability for the Social Web

lisasepiphany — Mon, 28 Sep 2009 15:28:36 -0000

"What, after all, is social media used for? The answer isn’t to satisfy information needs or communication demands."

Well, here's what I think:

Sociability, refers to the nature of a user of a social networking service on the internet, not a description of the service itself. So, the interaction between users of the service, is usability, and also efficacy of use, not sociability. A sociable nature is affable, is easily engaged by other sociable users, and is fun-loving. Social media can be used by many personality types, and is very definitely useful to certain groups of users with many kinds of usage traits, (such as the ones you've described above, to name 3) to satisfy both information needs, and communication demands, internally and externally, personally and on a larger scale. Specifically, it's very useful in building corporate awareness, brand identity, allowing information to permeate a field of interest, and also may be useful to gear an objective toward a community of interest, in efforts relating to keeping ones' sites on a larger corporate or personal design (an internet persona).

Sociability is a characteristic; a friendly one, but it isn't a description for use. A good description for use, one centered by a behavior of sociability, would be to critique. A sociable personality, one deciding to formulate an entire web presence by sociable behavior, would be drawn to, and well-received, as a critic.

Certainly, not the only use for social media, but a good one.

Thanks for the review.

Re: The New Marketing Funnel

lisasepiphany — Sun, 27 Sep 2009 00:09:28 -0000

I would go so far as to say that the marketing funnel is obsolete... an outdated sales approach focused on deliverables, pre-determined as market share, with little viability in the current economy. I'm impressed with your website. It's clean, easy to read, and easy to comprehend. I'm encouraged by your positive intention, though I'm wondering if a better strategy, as opposed to adding a layer, would be to re-define the "virtual megaphone" to resemble something similar to a negative algorithm... define a market, determine your best suit, deny your 'competitive' marketplace... a whisper, in a deluge of competitive screamers.

Re: Make Phone Calls on Twitter With @Call

lisasepiphany — Thu, 17 Sep 2009 13:49:27 -0000

but, do you feel obligated and informed enough to decide usability for everyone on Earth? I feel every business has value, every business has a specific market, every business leader has responsibility in finding their niche ... I see many ways for this business, JAJAH@call, to work and be very profitable ... it has no competition.

Re: Make Phone Calls on Twitter With @Call

lisasepiphany — Wed, 16 Sep 2009 21:53:47 -0000

phenomenal ... I'm enthralled, can't wait to see what they cook up, and I'm so excited to be able to use it!

Re: Technorati To Start Competing with Bloggers

lisasepiphany — Sun, 06 Sep 2009 16:16:07 -0000

Technorati raising the bar for blog writers? We can only hope ... love the concept!

Re: Sony’s New eBook Software Takes Aim at Kindle

lisasepiphany — Thu, 27 Aug 2009 19:22:13 -0000

It's so funny that you distribute this article, on a webpage that delivers a massive headline banner ad for Amazon and Kindle .... faux pas?

Re: Twitter Talkback: What Makes a Quality Tweet?

lisasepiphany — Sun, 16 Aug 2009 13:23:37 -0000

Why do we use social media? A quality tweet requires a quality reason for use of your social network online.

Re: Twitter Talkback: What Makes a Quality Tweet?

lisasepiphany — Sun, 16 Aug 2009 13:23:04 -0000

Why do we use social media? A quality tweet requires a quality reason for use of your social network online.

Re: Twitter Talkback: What Makes a Quality Tweet?

lisasepiphany — Sun, 16 Aug 2009 13:22:29 -0000

Why do we use social media? A quality tweet requires a quality reason for use of your social network online.

Re: Twitter Talkback: What Makes a Quality Tweet?

lisasepiphany — Sun, 16 Aug 2009 13:21:35 -0000

Why do we use social media? A quality tweet requires a quality reason for use of your social network online.

Re: Should Twitter Crack Down on Pornography?

lisasepiphany — Fri, 03 Jul 2009 21:25:48 -0000

Why are we even asking one social media website to police a situation involving our at risk youth, and depraved behavior across our society? As parents, we worry and struggle with the decision to even allow our children access to a significant cultural 'advancement' such as the internet... in real life, we have laws to protect them; we have attitudes which prohibit and exclude our youth by way of age restrictions, yet only the occasional website will require authorization via parental approval. I believe, the only way to filter, and clean up a filthy community which not only permeates the worldwide web, but hides, and lies in wait for the weakest and/or the most vulnerable members of our society, is to create laws of restriction... we need laws, "plain brown wrapper" laws.

Re: Breakdown: 4 Ways Brands Are Earning –and Buying– Followers on Twitter

lisasepiphany — Fri, 03 Jul 2009 12:59:56 -0000

What strikes me about this article is the Moonfruit Twitter marketing campaign. I agree with your observation on their rapid expansion technique, and subsequent value-basis per follower; however, I'm more inclined to believe that the followship garnered from this campaign, will remain intact post-giveaway, since these are the gamblers of the consumer groups... they'll need to be given a reason to un-follow, and beyond that, I would go so far as to say Moonfruit is likely developing a strategy for that attention.

I wonder what they'll do next?

Re: Rackspace outage and info

lisasepiphany — Tue, 30 Jun 2009 10:37:28 -0000

Nice to see PR as it should be.

Re: You Can’t Win If You Don’t Play: How should @nytimes be using Twitter?

lisasepiphany — Tue, 26 May 2009 15:30:59 -0000

Well, I say, if she has to ask this question, she isn't doing her job. She needs to understand her employer, and then use the employer's social media account or accounts, as a tool to draw readership and support to the journalistic efforts over all of The New York Times media offerings... it's a bigger job than you think, and it shouldn't be presented through any personal account except through the interaction of friends & followers, in the play between her own personal presence on the internet, and the business of journalism through the newspaper itself and its affiliate members through a separate corporate account name, as hosted and maintained by her. Jeremiah Owyang (@jowyang on Twitter) is a perfect example of someone well-suited to this type of position. He brings experience in social media (with a substantial following); a distinct persona for himself, which is separate but parallel to his profession, & is a well-respected representative of the industry for his employer.

It sounds as if she's a bit timid while on public networking sites, and isn't a worthwhile candidate for the job.

Re: A Dialog about the Future for Students and Employers: The Upcoming Social Workforce

lisasepiphany — Mon, 20 Apr 2009 10:37:33 -0000

I agree with you wholeheartedly... "Being digital natives, they’re born with technology and specifically, the web in their hands..."

Each generation brings a new skill set to technology, each generation brings a different view, speaking in terms of cultural distinction; ie, where have they traveled, where did they grow up, did they expand their peer group to include other parts of the country, or even other parts of the world (through social media; facebook, myspace, IM chat; through the advantage of having gone away to camp)... learning, even as parents set ridiculously strict guidelines for computer habits, & this exceptional group of 'children' defy, rebel, modify, & access, with more ability than prior generations...

I have a daughter looking into options for college right about now... I've watched this group of kids as they've grown up with technology, how it's affected their families, lifestyles, friendships... these groups of kids have so much more experience with social media, so much more connectedness through these channels of friendships & an elevated understanding of human nature due to the prescribed diligence of needing to be aware & wary... this understanding will necessarily affect future business habits, & will undoubtedly be an attribute for all business in the future.

I'm perplexed by your questions with regard to social media as a 'career space'... I don't see it as a space, but as an essential element for all career opportunity...

Re: What Happens When Twitter Gets Mainstream Attention

lisasepiphany — Sun, 19 Apr 2009 13:01:29 -0000

I believe that there are many reasons for a person to delve into twitter... and now that celebrity hype has increased, & traffic from other sites has expanded into twitter, due to competitive behaviors from other social media outlets, numbers of users are exploding onto the twitter-scene, & allowing new opportunity for personal growth, as well as for expansion of business visibility into new spaces for careful consideration & to acquire further branding & marketing opportunity.

I don't believe the attention we're getting from celebrity activities on the site will dramatically change anything, other than to allow new users access to information we bring... we now have the option to drive our personal brands into different segments of society, giving us opportunity to bolster our interests, to learn new aspects of different realms of our communities of interest, or potential interest, that we wouldn't normally be driven to understand. & to communicate behavior 'options' & improve upon negative images from a bad press situation, in real-time, & to establish firm criteria for personal 'credo' & positive reinforcement for corporate responsibility, making individual users more valuable & employable, & companies more worthy.

Looking forward to the tweetup this week, & hoping to finally get to meet you!

Re: The Future of Social Media Monitoring

lisasepiphany — Wed, 15 Apr 2009 17:06:27 -0000

External monitoring of social media sites for business marketing or advertising purposes is pointless. Social media sites give a branded market the ability to present a specific look, an edge, to appear as forward-thinking, technology-literate, & adaptable. It does not at all give more marketability, just a more enhanced vision to a market - the ability to foresee change, & therefore, the ability to change with the scheme, or grow into the vision it has prescribed as a company-wide philosophy. All this is an internal PR strategy, & an external appearance of such strategy... gives the world a glimpse to a corporate maxim. A corporate marketing structure which includes social media, as it should, should very definitely keep control of all aspects of PR, including social media sites, which have the ability to be very damaging, if employees, or anyone within the corporate structure should speak out of turn; ie, not 'for the company' but come across as speaking 'for the company'... So, an external monitoring service could very well be 'amassing data' incorrectly, in an attempt to place a brand, or decide whether a company or service is viable in today's market, when in actuality, the company may well be suited to its market, but just getting bad press. The monitoring of a corporate release of information of any kind should always be an internal process, & include a plan for damage control dictated by the filtering of information from such external monitoring services.

Re: Designers: Why Spec Work Is Not Going Away –How You Should Respond

lisasepiphany — Mon, 16 Mar 2009 13:07:24 -0000

‘work done without compensation, for the client’s speculation’
as defined by AIGA

a redefined strategy for this business source, & a question:

the client would not ‘have’ speculation, as this definition suggests... work would need be done ‘for’ a client’s consideration or review relative to a specific purpose... so this definition should be revised to something such as, “artistic renderings for submittal to a specific business marketing need, as for consideration to purpose”

so, first, with regard to a specification, or ‘request’ for submissions... is thought given to the client’s specific need & overall marketing philosophy... is the need then assigned to, or given success or best use marketing approach status, & then matched appropriately to a random, but select group of designers for purposes of ‘best fit,’ so that your designers are a tailored group, & the client’s need is assessed & evaluated, so that use of the ‘winning entry’ is then customized to fit the scheme.

secondly, you’ve obviously approached this by ‘spec work’ designers’ success, or lack thereof, so, has the client’s success been a thought? have those businesses faired-well, so that your artistic talent has criteria for a portfolio of opportunity as they move forward with their body of work?

companies such as Crowdspring should be providing a much broader scope of work, than to just bring the two together...

Re: Spec Work Analysis: Here To Stay –But Not For Everyone

lisasepiphany — Sun, 15 Mar 2009 13:47:30 -0000

'Spec' work, or speculative creation of active marketing provided as a service in an environ of media representation, as delivered with nominal or minimal consideration, but with abundant competition, does not serve a community, or business, or personal representation to a web-based community, since, as its name implies, it is upon speculative delivery, or 'hypotheory;' hypothetically derived compensatory work. The work is questionable, since the 'lead' generated is derived as ambiguous in nature, or more specifically, in need of market definition or better focus, itself.

My position with regard to this community of providers of services, would be to consider the respective value of the service through a desired focal niche, & then to establish the relative level of compensatory response in your marketplace, & then to elevate the standing within a range of artistic differentiation among a 'peer group' as delineated, & to refine a clearer source of business... or 'crowdsourced' activity & through a level of sourced business, from an integral reference point, or best-case market scenario for increased market activity, thereby defining a 'highest & best use' scenario for all markets, businesses, & activities.

Re: Ongoing List of Social Media Marketing Efforts and Social Networks and Communities for Women

lisasepiphany — Fri, 06 Mar 2009 16:29:30 -0000

@jowyang...

You should add Corepower Yoga:

http://www.corepoweryoga.com/

They have studios in a limited number of cities; however, they DO offer yoga ONLINE, for those who work on the road, & also, offer online teacher training, & other benefits to webhounds.

Very worth the investment of one's time... @lisasepiphany