Disqus - Latest Comments for lhaus

Re: 2016 Life of an Architect Playhouse Design Competition – Finalists

lhaus — Fri, 22 Apr 2016 14:42:38 -0000

Given how much my kids loved playing restaurant I have to go with the food truck - wood chip tacos anyone?

Re: Important Social Media News From Around the Web

lhaus — Tue, 15 Feb 2011 00:06:44 -0000

Great summary Cindy! Lots of news this past week. Would love to get your 2 cents on our recent article on Permission Marketing - do you agree? - http://mashable.com/2011/02...

Re: Why Permission Marketing Is the Future of Online Advertising

lhaus — Fri, 11 Feb 2011 01:18:27 -0000

Gigya has posted on how to put this approach into action on your own site. You can read about it here: http://blog.gigya.com/using...

Re: Multiple Identities in Action: LinkedIn-Powered Logins Grow on Business Sites

lhaus — Mon, 07 Feb 2011 19:22:58 -0000

I was also surprised to see how much LinkedIn now is being used for sharing. On this recent article on mashable http://mashable.com/2011/02... there are more shares to LinkedIn than there are to Facebook.

Re: ShareThis Now On 1 Million Websites, Appoints Former Yahoo Marketer As CMO

lhaus — Mon, 31 Jan 2011 11:25:55 -0000

Robin, interesting to see how the sharing tools market is bifurcating into advertising models like addthis/sharethis who keep and sell advertising against the user data they collect in exchange for providing a free service to publishers, and models like Gigya who charge publishers and ecommerce sites but who work as an agent on the client's behalf, and where data is owned exclusively by the client for their own relationship with visitors and customers.

Re: Do You Check Facebook or Email First Each Day?

lhaus — Mon, 24 Jan 2011 20:02:59 -0000

If businesspeople aren't checking email first I'm shocked. I check twitter before I check Facebook, for biz anyway. But my personal email gets checked a few times a week.

Re: Don’t Want to Sign In to Yahoo? That’s Okay, Use Your Facebook or Google ID.

lhaus — Wed, 19 Jan 2011 14:49:20 -0000

This really is Facebook Connect (now the Graph API) which enables users to sign in or register on a site using their Facebook identity - account linking has always been optional. Gigya works with companies from ABC to Annot8 to enable this functionality with multiple social network and identity providers including Facebook and Twitter. Some sites choose to link social registration to a proprietary registration system, and others, like Annot8, use it as an alternative to having to build a registration system. The real value of social-sign on for websites is the data it unlocks - from user profile to user friends, so I'm wondering whether Yahoo! intends to provide a richer or more social experience based on this information

Re: New Media and the Future of Business

lhaus — Wed, 12 Jan 2011 11:43:56 -0000

Brian, I think you hit the nail on the head with "Giving reasons for people to not only consume and interact with the brand or related content, but share it is how we can earn recurring attention. The future of marketing lies in shared experiences." It's the reason game mechanics is such a hot area right now - "old" marketing used psychology to tap into people's fears, insecurities and ambitions, "new" marketing is using it to tap into the pleasure centers of the brain.
Liza

Re: What Every Social Media Marketer Should Know About Gigya

lhaus — Wed, 15 Dec 2010 15:19:35 -0000

The below comment is misinformation about the Gigya platform. Gigya does provide a test api key for developers, but clients must always use their own app from each provider for any live implementation.

You can read about the specifics on our developers site which states "clients own the relationship with the End User, their API key, their data, . .." http://wiki.gigya.com/035_S...

Gigya is a software as a service company that provides a high level of security, scalability and availability together with a client services team to support customers like CBS, Intuit and Coca-Cola.

You can see some example implementations here
http://abc.go.com/
http://backfires.caranddriv...

You can read more about our best practices around social data here http://info.gigya.com/White...

Re: 10 Ways Social Media Will Change in 2011

lhaus — Wed, 15 Dec 2010 13:41:04 -0000

Agree social shopping and the impact social makes on retail revenue will be a major focus. I'd also add the growth of social sign-on on across the web (using an existing identity for registration) will be a key trend, unlocking the social functionality that is needed for integrating all sites with the social web. www.Gigya.com is one of the companies aggregating many of these social technologies to help businesses scale their social efforts. There are some good resources at info.gigya.com/resources.html

Re: Analysis: 2011 Corporate Social Strategy Will Focus on Corporate Website Integration (Part 1/2)

lhaus — Mon, 08 Nov 2010 00:51:21 -0000

Thanks for posting this Jeremiah, as more companies whose websites are their chief revenue source (not just a communication tool) demonstrate ROI for integrating their sites with the broader social web, the more all companies will apply the same level of rigor for their social efforts. It's great to see the objectives in the coming year are primarily important objectives for the business, which means that "social" is starting to mature.

Liza Hausman
VP, Marketing
Gigya

Re: The 5th C of Community, Social Commerce

lhaus — Mon, 01 Nov 2010 20:26:46 -0000

Brian you should take a look at what outdoor retailer Giantnerd.com is doing, the whole business model is built around social commerce - the loyalty program is built not just on purchases but on amount of social/community activity that helps others, and the also integrate their site with the greater social web. What's great is that social is not a bolt-on but designed into the strategy from the beginning. Results? Increased conversion rates, average order size significantly larger than others in their category.

Re: JanRain Engage Offers Social Publishing For The iPhone

lhaus — Thu, 07 Oct 2010 14:21:51 -0000

If you want this same functionality + client-side API calls + full sharing and community features for both iPhone, iPad and Android you can also check out the SDKs here http://wiki.gigya.com/032_SDKs

Re: Research Note: Integrate Social Networks with your Corporate Website with ‘Social Sign On’

lhaus — Tue, 28 Sep 2010 08:01:26 -0000

Great post Jeremiah. Note that the trend, at least for consumer trends, is away from companies issuing new universal IDs, so that the "brokering" that a company like Gigya does is to make it easier for websites to accept a user's existing social identity, not issue a new one.

Re: How People Are Signing In Across the Web [STATS]

lhaus — Tue, 17 Aug 2010 13:12:05 -0000

We've had some inquiries about the difference between Gigya's numbers (http://mashable.com/2010/07... and Janrain's. For Gigya, signing in to a site is a means to an end; as a social optimization platform, we promote the value of working with OAuth identity providers that provide value beyond identity. We advise our clients to promote the identity providers who can also provide a large source of social referral traffic, who can provide supplemental profile data, and who can provide the social graph data that is a key part of creating engaging community features. As a result, it’s natural that our data reflects a greater number of authentications through OAuth providers.

Up until recently, Google has been an OpenID provider. Janrain’s roots are in OpenID. Now that Google enables OAuth access to Google Buzz, we expect to see an increase in Google identity use over time. Today, when it comes to driving referral traffic and building community, the social networks are still dominant.

Re: Social Media Optimization: SMO is the New SEO – Part 1

lhaus — Tue, 16 Feb 2010 15:49:48 -0000

Great post - at Gigya we're seeing this trend across publishers/retailers as well as brand marketers. USA today now gets more traffic from Social networks than from Google. You can read more about it and see the data here. http://info.gigya.com/

Re: Facebook and MTV to Host Avatar Webcast Featuring James Cameron

lhaus — Mon, 30 Nov 2009 13:27:51 -0000

Gigya is powering the chat functionality on both MTV.com and Facebook via the Gigya Social Optimization Platform - Gigya also built the FB application for the integrated project.

Re: Adam Lambert’s AMA Performance Is the Britney/Madonna Makeout 2.0 [VIDEO]

lhaus — Mon, 23 Nov 2009 11:29:38 -0000

Not sure there's much to discuss - have you seen Rihanna's Russian Roulette video, or anything from Lady Gaga? I don't think the sex part is disturbing, just the overwhelming darkness.

Re: How Facebook Connect will Change the Internet

lhaus — Tue, 04 Aug 2009 19:47:55 -0000

This post is spot on. Social and personalized experiences can now live everywhere. You may be interested in what Gigya is doing with it's Socialize technology - aggregating the APIs for Facebook Connect, Twitter, MySpace ID as well as OpenID providers Google, Yahoo and AOL - making it even easier for publishers to give users choice along with this new personalized experienced. Turner Sports used it for the NBA eastern conference finals and here's how connections broke out by SN:
MySpace: 40%
Facebook: 48%
Twitter: 12%
Plugins for Wordpress, BBpress and Drupal are also available to make it turnkey for many sites built on CMS systems.
http://www.gigya.com/public...

Re: Twitter Traffic More Valuable than Facebook or Digg for Video Publishers

lhaus — Tue, 14 Jul 2009 16:39:17 -0000

Since MySpace has the most viewing minutes according to Nielsen, why isn't their data included?

Re: HOW TO: Combine Facebook and Twitter for Live Chat

lhaus — Mon, 13 Jul 2009 12:50:54 -0000

Another option to check out is Gigya's Socialize. It powered the live chat app for Turner but provides even more powerful functionality for adding social and authentication capabilities to a site. Socialize brings together the APIs for Facebook Connect, MySpaceID, Twitter as well as OpenID providers like Google, Yahoo and AOL. http://www.gigya.com/public... Super easy to implement plug-ins are available for Wordpress, and in a few weeks, Drupal

Re: Some Hope for the Sartorially-Challenged

lhaus — Wed, 08 Oct 2008 15:57:19 -0000

Just bought a set for my husband, he's similarly particular!

Re: Please, Sir, May I Have Some More (Budget)?

lhaus — Wed, 08 Oct 2008 15:40:53 -0000

Amen!

Great piece on DM too, congrats. Will definitely use this in our pitches. Have to say it's frustrating some times - I've actually been able to prove that a social marketing campaign not only delivered a lower CPC than banner campaigns for a client, but delivered additional engagement, word of mouth, etc. etc. and they still came back asking how to measure ROI. This post gives me hope.

Re: The Social Web Economy: Distribution Companies (Platforms)

lhaus — Mon, 29 Sep 2008 19:07:03 -0000

Insightful post. This is certainly an era of coopetition. These business models will evolve to where those adding value are compensated for their role in the ecosystem, and I agree that in the meantime anyone finding ways to increase the value of inventory should get an industry-wide atta 'boy.

Re: Gigya Connects MySpace and Facebook APIs

lhaus — Thu, 11 Sep 2008 11:48:55 -0000

Hi Nick, thanks for the post!

Thanks much for covering Gigya's product news in your post yesterday. I wanted to briefly clarify some key details of the product release.
Gigya Socialize is currently able to access the social graph APIs of both MySpace and Facebook. Please note that both social networks are currently available!

Socialize enables website owners to add social features to web sites by making it easy for them to give their user's access to their friend lists on Facebook and MySpace as well as webmail services. Socialize is not a tool for porting Facebook applications to MySpace. Socialize gives website developers direct access to Gigya's API for custom implementations, or they can choose to implement turnkey components, hence its direct competition with Google Friend Connect. The announcement is more in the realm of data portability than about OpenSocial and application platform standards.

Additionally, Gigya enjoys wide scale developer adoption with thousands of partners using its Wildfire widget technology. According to comScore, Gigya is the largest widget platform worldwide in terms of reach.

Looking forward to a great conference on Monday, see you then.