Disqus - Latest Comments for leeodden

Re: How to Accelerate 2021 B2B Marketing Success with Influencer Optimized Content

Lee Odden — Sat, 13 Feb 2021 12:23:47 -0000

Exactly. B2B influence is very different than B2C where a lot more of the bad behavior behind that reputation comes from.

Re: 12 Expert B2B Influencer Marketing Predictions for 2021

Lee Odden — Thu, 19 Nov 2020 10:57:58 -0000

Huge thanks to everyone that contributed to this post. There are some great and timeless insights here.

Re: 5 Steps for a More Powerful B2B Content Marketing Strategy

Lee Odden — Thu, 10 Sep 2020 14:07:38 -0000

Thanks Alison :)

Re: How to Optimize B2B Influencer Engagement on LinkedIn - Social Pulse Summit: LinkedIn Edition by Agorapulse

Lee Odden — Wed, 26 Aug 2020 10:46:46 -0000

Great question - we use Traackr which is effective for B2C or B2B. Also, Onalytica is another good option for B2B specifically.

Re: Should COVID-19 Stop B2B Marketers From Marketing?

Lee Odden — Sun, 24 May 2020 22:30:05 -0000

Smart move Wendy!

Re: Should COVID-19 Stop B2B Marketers From Marketing?

Lee Odden — Sun, 24 May 2020 22:29:48 -0000

I appreciate that feedback Jeremy and good for you on implementing changes.

Re: Should COVID-19 Stop B2B Marketers From Marketing?

Lee Odden — Sun, 24 May 2020 22:29:17 -0000

Thank you Corey!

Re: Hitting a Content Marketing Home Run with Experiential

Lee Odden — Thu, 07 May 2020 11:00:27 -0000

Yet another great post Nick!

Re: Branding by Trust: How Influencer Marketing Impacts B2B Brands

Lee Odden — Wed, 12 Feb 2020 13:21:37 -0000

These are good examples but they are from 3 or 4 years ago. So many more B2B brands have launched influencer content programs since then. Here's a group of 10 from 2019 on the Digital Marketing Institute site: https://digitalmarketingins...

Re: SEO is Not Enough: Why B2B Marketers Need to Optimize for Trust with Influence

Lee Odden — Mon, 20 Jan 2020 15:15:20 -0000

Thanks Susan :)

Re: #CMWorld 2019 Recap: Top Insights & TopRank Marketing’s Favorite Moments

Lee Odden — Tue, 10 Sep 2019 16:57:16 -0000

Great job on this wrap-up Kelly, you've done the TopRank Marketing team and CMWorld proud :) Also, BIG thanks to Ashley, Josh and Susan for their fine work to make this year's event a success.

Re: How to Educate, Engage, & Persuade Buyers Over Lengthy Sales Cycles

Lee Odden — Wed, 03 Jul 2019 12:33:53 -0000

Yet another excellent post Nick, you are on a roll!

Re: Dare to Be Different: 5 Fresh Examples of Innovative B2B Content Marketing

Lee Odden — Mon, 24 Jun 2019 18:38:16 -0000

Sorry for the late reply Todd - the link appears to be working now.

Re: Trust Fractures: How to Avoid Accidentally Eroding Your Brand’s Credibility

Lee Odden — Thu, 20 Jun 2019 15:55:27 -0000

Another excellent piece on the state of trust in marketing Nick, well done!

Re: Content Marketing Fitness: Are You Ready to Integrate, Optimize and Activate?

Lee Odden — Wed, 15 May 2019 14:49:14 -0000

Thanks Alison!

Re: The Impact of Twitter’s Proposed Shakeup on Marketers and Influencers

Lee Odden — Wed, 01 May 2019 14:59:53 -0000

Spot on Nick: "Fewer trolls and more substantive, expert content organized around topics would make the platform a stronger part of any B2B digital marketing strategy."

Re: Improving Brand Loyalty with Content Curation

Lee Odden — Wed, 24 Apr 2019 12:53:48 -0000

Thanks for the nice mention Ritika :)

Re: How to Find an Influencer

Lee Odden — Fri, 19 Apr 2019 13:37:49 -0000

This is good advice and a great collection of tools/platforms recommended. I would be careful of relying too much on high follower counts to decide which influencer is right for you. If their audience does not engage with them, the results can be disappointing. Find influencers who are topically relevant, have audiences that engage and finally that have sufficient reach and network size.

Much of influencer marketing advice is directed at consumer focused companies, but businesses selling to other businesses also have an opportunity with influencers. In many cases, B2B influencers do not expect compensation like B2C creators do and with the right approach, small businesses can find and build relationships of mutual value with industry experts that last for years.

Re: Take 2019 By Storm: Get Inspired By These 11 Content Marketing Quotes

Lee Odden — Wed, 09 Jan 2019 14:04:46 -0000

This is first class curation and great editorial Annie. Well done!

Re: BIGLIST of 50 Top Marketing Blogs for 2019 – Martech Edition

Lee Odden — Mon, 07 Jan 2019 15:52:14 -0000

Of course Susan, thanks for all the great advice and research!

Re: New Year, New View: 3 Ways to Approach Analytics in 2019

Lee Odden — Thu, 20 Dec 2018 13:46:53 -0000

Another great post Lane!

Re: B2B Influencer Marketing Insights from an Expert Panel

Lee Odden — Tue, 27 Nov 2018 16:52:08 -0000

Great job covering the session Dennis, thank you!

Re: Pubcon Pro 2018 Search Marketing Conference Wrap-up

Lee Odden — Mon, 26 Nov 2018 15:56:05 -0000

Thanks Chris, great to see you too!

Re: Power Pages and Best Answer Content: Should You Go Long or Short Form?

Lee Odden — Mon, 26 Nov 2018 15:55:01 -0000

Intent Optimization should be what all marketing aspires to I think.

Re: Learning Changes Lives: Top Insights from #MPB2B & 5 Tips for Rocking Marketing Events

Lee Odden — Mon, 19 Nov 2018 14:32:26 -0000

Great wrap-up Ashley and congratulations on a great presentation!