Disqus - Latest Comments for kurthaug

Re: How To Hack Your Brain, Part 1: Sleep | Dustin Curtis

kurthaug — Wed, 15 Jul 2009 19:40:25 -0000

This would be an interesting "finger in the wind" metric. Would anyone be surprised if his actual followers increased ten fold after this post? Is anyone cynical enough to think that THIS may have been his biggest play for increasing followers all along?

The nitpicky variables everyone is chattering about on this thread (positive and negative) are probably DWARFED by the traffic and signups directly resulting from just starting the conversation.

Hmmm.... probably something to be learned there...

Re: How To Hack Your Brain, Part 1: Sleep | Dustin Curtis

kurthaug — Wed, 15 Jul 2009 19:24:37 -0000

THAT might be a useful correlation. Click-throughs and sign-ups are 2 differnt calls-to-action.

"You have a 50/50 chance of winning $1,000,000 if you follow me on Twitter here" might have relatively lower click-thoughs, but a higher ratio of sign-ups...

Re: How To Hack Your Brain, Part 1: Sleep | Dustin Curtis

kurthaug — Wed, 15 Jul 2009 19:19:39 -0000

MORE variables you missed, Dustin:

* Throughput slowdown due to uneven global server load over the test period, including TweetWhale sightings across geographies
* Cross-tabulation for penetration of high-speed internet against the worldwide traffic correlated with twitter acceptance in the various regions
* Browser/platform compatibility issues across both time and space to eliminate any potential bias towards iPhone users using Tweetdeck or VistaPro users on Chrome (without current versions of Adobe plugins, of course).

And MOST importantly,

* The Coriolis effect evident while watching your PPC ad budget swirl down the drain while you conduct Sensitivity Analysis (SA) AND Uncertainty Analysis (UA) to ensure eradication of any Type 1 or Type 2 errors resulting from faulty assumptions about the relevance of each of the myriad possible variables.

Get it?

JUST DO WHAT WORKS.

Carry On!

Re: How To Hack Your Brain, Part 1: Sleep | Dustin Curtis

kurthaug — Wed, 15 Jul 2009 14:48:00 -0000

Dustin, don't worry about researching "study design and statistics." While what "a concerned researcher" says is absolutely true, just DOING it is far more important in the world of click-through analysis than STUDYING it. The RESULT is more important than the CAUSE. We're not RESEARCHING the cause of lung cancer here, we're measuring for RESULTS in a highly fluid, almost infinitely multi-variabled, 4 dimensional environment where if you stop to think about it TOO much before acting, you will totally miss the opportunity through overanalysis.

Be a NINJA, not a SAMURAI!<g> http://www.shurikensystems....

You're being "stealthy" enough that I'll follow you on twitter...<g>