Re: Do You Speak Innovation?

kmjpdp — Thu, 23 Jul 2009 08:52:45 -0000

I enjoyed the thought-provoking piece. I have a few questions/comments to add to the mix...

-Ideally, everyone around the table could speak a common language of innovation, but in the absence of that fluency, don’t we just need strong translators/facilitators; people who can speak strategy, operations, design and marketing? In that case, shouldn’t educators focus on fluency in multiple languages, rather than mastery in one, and offer collaborative programs that delve deeply into both humanities and business? Words like “masters,” “major” and “concentration” encourage siloed education and should be replaced with with terms that promote cross pollination.

-I recognize the value of P&G’s efforts to tap their alums for ideas, but I also commend companies like Kraft and Kellogg that engage in crowdsourced innovation:

http://www2.kelloggs.com/gr...

http://brands.kraftfoods.co...

Re: What Will Marketing Look Like After the Recovery?

kmjpdp — Wed, 15 Jul 2009 16:00:25 -0000

Accountability has not only become part of the marketing vernacular, rather it will guide the industry’s future: marketers will be expected to become fluent in analytics, consumers will hold marketers accountable, and the industry will embrace measurement, not out of fear, but out of pride for success.

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Re: Do You Speak Innovation?

Re: What Will Marketing Look Like After the Recovery?