Disqus - Latest Comments for kimcornwallmalseed

Re: How to Promote Your Blog To Get 1,000 Shares

Kim Cornwall Malseed — Mon, 12 May 2014 21:09:32 -0000

Really great post Ian. I especially like the focus on promoting multiple times instead of just once. It's easy to do but often forgotten. Helpful infographic - going to check out Canva.

Re: Build Your Brand a Social Content Ladder in 5 Steps

Kim Cornwall Malseed — Tue, 06 Apr 2010 16:38:57 -0000

Thanks Jay, your organized approach and focus on doing your homework first and tracking results makes a lot of sense. If you would find a social media and content marketing editorial calender template helpful, I created a free Google doc spreadsheet that makes it easy to plan and track activities. Get it here: http://ow.ly/1viEf

Re: Top 5 Ways to Market Your Business With LinkedIn

Kim Cornwall Malseed — Mon, 22 Feb 2010 17:54:19 -0000

Great post Lewis, LinkedIn has been a good lead generation source for me but like many here I need to devote some more time to it. I just attended an event Friday (funny enough it was first event that I found out about via LinkedIn Events) in which a marketing director of a technology company shared how they generated $1 million in revenue last year through 1 LinkedIn group the director created himself on a whim as an experiment 2 years ago. View my blog post about it here: http://ow.ly/19WZN

Re: Humanize Your Marketing With Buyer Personas

Kim Cornwall Malseed — Mon, 25 Jan 2010 16:40:59 -0000

Terrific post Jeremy, and kudos for coming up with your own buyer persona definition. Taking the time to step back and form a clear picture of exactly who content is for is so often overlooked but such an imperative first step. Also recommend Ardath's book, really helpful info written in engaging style.

Re: The best content marketing isn’t marketing at all

Kim Cornwall Malseed — Wed, 13 Jan 2010 02:48:53 -0000

Terrific post Beth. Having been in similar boardroom discussions myself while working for B2B software companies, I completely relate to the internal struggle to speak your mind re: content ownership without making the natives restless. So many companies try to put content development and community management into one department, which is a recipe for poor quality. I agree that having a customer advocate at the top of the organization to work with marketing and operations to develop content would be fantastic.

Re: When Should Content Be Free?

Kim Cornwall Malseed — Mon, 05 Oct 2009 23:46:44 -0000

Hi Dan, You make great points in your post. I agree, registration or no registration doesn't have to be all or nothing. I recently worked with a B2B software client on changing their 'registration required' policy for all collateral and demos to having introductory, high level info freely available and using the micro-conversion "step by step' registration strategy for more in-depth white papers, etc. It's only been a few weeks but they are already showing very positive results. Trying to persuade other clients to apply similar strategies.