Disqus - Latest Comments for kfirpravda

Re: The Difference Between Account Based Marketing (ABM) and Outbound Sales

Kfir Pravda — Mon, 24 Apr 2017 02:22:01 -0000

Another element here is scale. With Terminus and other tools you are able today to scale ABM in ways that are beyond one on one sales engagements.

Re: B2B Marketing 101

Kfir Pravda — Tue, 26 Jul 2016 11:02:15 -0000

Great post. The point about knowing your customers is crucial. I'd add that understanding the buying process, including the internal influencers, is key for creating a sophisticated marketing machine. Persona Developement is a crucial element here. Regarding measurement - when selling to enterprises, marketing and sales becomes inseparable as field marketing and regional sales are crucial for effective marketing program. Therefore, developing a measurable model of a sales stages and funnel is important.

Re: 3 Easy Steps for Transforming Networking Contacts into MQLs

Kfir Pravda — Mon, 11 Apr 2016 06:15:43 -0000

Insightful, but not that simple to achieve...

Re: Report: Which Social Media Management Platforms Are Businesses Using?

Kfir Pravda — Wed, 29 Apr 2015 23:59:07 -0000

We are using Tracx and Oktopost. Looking at HootSuite too for B2B. Tracx is by far the most sophisticated platform out there.

Re: כך אפשר לסכם את חווית המעבר שלי מאייפון לאנדרואיד [טור אורח]

Kfir Pravda — Mon, 09 Feb 2015 01:12:41 -0000

מסכים עם תאריך תפוגה - 4S עם iOS 8 לא עובד חלק בלשון המעטה.

Re: כך אפשר לסכם את חווית המעבר שלי מאייפון לאנדרואיד [טור אורח]

Kfir Pravda — Mon, 09 Feb 2015 01:11:35 -0000

נכון. אפל משלמת לגיקטיים כדי לפרסם כתבות בעד אפל. אכן, שמעתי שטים קוק גם קורא ישראל היום כל בוקר. ישראל לא מעניינת את אפל כשוק.

Re: כך אפשר לסכם את חווית המעבר שלי מאייפון לאנדרואיד [טור אורח]

Kfir Pravda — Mon, 09 Feb 2015 01:10:27 -0000

עובד על מקים בלבד מ-2006. לא חפים מבעיות אבל עדיין עם חוויית משתמש הרבה יותר טובה, עמידות יותר גבוהה, ומתאימים לשימוש כבד.

Re: CURVED/labs: Ein Facelift für den Macintosh

Kfir Pravda — Thu, 15 Jan 2015 07:48:10 -0000

This is awesome. I'd like to see an iPad Air stand in this shape.

Re: Four Ways to Measure the Impact of Social Media: A Case Study

Kfir Pravda — Mon, 29 Sep 2014 01:31:21 -0000

Thanks for sharing. We are using Act-On coupled with some smart workflows to generate this kind of insights. Agree that Marketing Automation tools could give a better insight, as they could also compare value of other channels such as email marketing.

Re: How the Best Infographics Make their Case

Kfir Pravda — Sun, 27 Apr 2014 06:08:20 -0000

I agree. The story (and its value to readers) are the keys for good infographics.

Re: 5 Social Selling Tactics to Attract, Engage & Convert More Customers

Kfir Pravda — Thu, 17 Apr 2014 04:57:11 -0000

Awesome article. Gives the key points to consider. Thanks!

Re: 10 Crucial Design Elements That Get Your Emails Opened — and Read

Kfir Pravda — Wed, 03 Apr 2013 11:28:51 -0000

Very good points here, thanks. I am wondering if there is information/insight/stats on plain text vs. HTML newsletters in B2B setting.

Re: Video Content: 6 Easy Ways to Use Vine for Marketing

Kfir Pravda — Wed, 03 Apr 2013 11:25:49 -0000

Some good ideas here, thanks for sharing. It seems that Vine can be used mainly as a teaser for other material.

Re: 4 Ways to Lower Your Social Media Bounce Rate

Kfir Pravda — Wed, 27 Mar 2013 08:54:40 -0000

Experiments are an important part of the mix. Some experiments won't work that well, and will result in reduced engagement in these platforms. This is a part of life for B2B marketers. Therefore, I am not certain that I agree with the first point.

Re: Content Marketing for B2B Is All About Lead Gen

Kfir Pravda — Sun, 13 Jan 2013 15:05:03 -0000

Seems to me that it is part of a bigger trend - focusing B2B digital marketing on one thing, and one thing only - lead generation. The ability to measure and track conversions causes executives to look for the tangible value in marketing, which is lead generation. That's why in some of the biggest companies, B2B budgets are almost completely targeted at lead generation, while general awareness goals suffer.

Re: Top 3 Corporate Video Holiday Greeting Cards

Kfir Pravda — Mon, 21 Feb 2011 00:40:27 -0000

Was it that cheesy? :) thanks for the mention

Re: Top 3 Corporate Video Holiday Greeting Cards

Kfir Pravda — Mon, 21 Feb 2011 00:40:06 -0000

Was it that cheesy? :) thanks for the mention.

Re: Does Like Make Us Stupid?

Kfir Pravda — Mon, 26 Jul 2010 09:39:44 -0000

It is marginal if looked upon as business activity

Re: Humus Manifesto and Shakshuka Reality

Kfir Pravda — Sun, 25 Jul 2010 09:25:42 -0000

You know I love your company :)

Re: Humus Manifesto and Shakshuka Reality

Kfir Pravda — Sun, 25 Jul 2010 09:25:17 -0000

Good question. I think there is a need for out of the box thinking re content consumption for such companies.

Re: Humus Manifesto and Shakshuka Reality

Kfir Pravda — Sun, 25 Jul 2010 09:24:19 -0000

That's my main concern

Re: Android Apps: From Open Market to Flee Market

Kfir Pravda — Wed, 14 Jul 2010 01:28:49 -0000

I think they are missing the point - customers want predictability

Re: Android Apps: From Open Market to Flee Market

Kfir Pravda — Wed, 14 Jul 2010 01:28:09 -0000

Agree re numbers - but what will it do for the customer?

Re: A year later, Iran Proves that the Gun is Mightier Than the Tweet

Kfir Pravda — Mon, 12 Jul 2010 02:04:29 -0000

True. I wrote this post cause I felt that people are talking about Twitter more than about the uprising, and often forget that at the end of the day, the power of Twitter exists only when all sides are playing nice.

Re: iOS4 – Multitasking done wrong

Kfir Pravda — Mon, 28 Jun 2010 01:38:58 -0000

That's my point exactly. If you need to explain to me in two paragraphs why it is done the right way, and I, a power user, don't get it from using the device, something is wrong.