Disqus - Latest Comments for kevinertell

Re: Cool New Technology Showcased at eTail West

kevinertell — Sun, 22 Feb 2015 18:07:18 -0000

Great article, Tim! I learned a lot. And thanks for the very nice comment. :-)

Re: 10 Reasons Market Research is Critical to Social Media

kevinertell — Tue, 13 Jul 2010 09:00:39 -0000

Great post, Adam. I completely agree that it's critically important to understand customer wants and needs before, during and after implementing any strategy -- and probably doubly important with social media since it is entirely dependent on customers spreading the word. I differ slightly with Bruce Tempkin, though, on how to gather that data. While it's certainly important for any analysis of customer data to be actionable, and timeliness and context are important, I believe we need to get there through solid statistical methods. The reality is we're dealing with the human psyche, which is complex, and we need credible, reliable and accurate methods to get to the heart of our customers' thinking.

Re: Half of top online retailers have no meaningful Facebook presence [STUDY]

kevinertell — Mon, 15 Feb 2010 11:26:27 -0000

Hi, I actually authored the study mentioned in Josh's initial article. I added some more thoughts on it in a post on my blog called "3 steps to a more effective retail Facebook presence. (http://www.retailshakennots....

To Jeff's question, I think retailers should use mass media to drive traffic to their websites, not Facebook. It looks like the best use of a retail Facebook page might be to focus it on the retailer's best customers. I go into more detail on my blog post about why this is. I'd love to know your thoughts.

Re: Social Media Is Not Right For Your Business If…

kevinertell — Thu, 22 Oct 2009 15:24:29 -0000

Good stuff, Adam. Funny and biting. I would just expand a bit on "you think the content on your website isn’t going to drive sales" to say a social media strategy is not right for you if you aren't applying a lot of energy to ensuring your destination site is all it can be from a customer experience perspective. Driving more traffic to a poor site is ultimately unproductive.