Disqus - Latest Comments for kazooz

Re: Support a Charity Just by Watching YouTube

Michael Hoffman — Wed, 12 Jan 2011 17:35:15 -0000

Brandon, I think you are wrong.
a. YouTube is a huge place. It is highly unlikely that viewers on VISO's channel will have ever arrived at a nonprofit channel.
b. again, totally different audience. The biggest problem nonprofits have is that they have little audience. By being an aggregator, VISO can bring in new people to view the videos
c. People expect to see ads on YouTube. People are smarter than you think. They won't be confused.
d. not really. Again, YouTube is a free-for-all and that's what people expect on YouTube. If they become supporters of an org, that org has potential to build their brand with that constituent.

I see no downside for nonprofits here. At the same time, I believe, like with GoodSearch and others, the dollars that go to nonprofits will be very small. I also think that people should not feel like they are actually doing something by watching a video. If you want to do, pull out the credit card or volunteer.

Re: How To Break All The Rules of Viral Video, and Still Go Viral

Michael Hoffman — Tue, 04 Jan 2011 12:51:49 -0000

Nice post! The answer to #3 is that not only is parody a carve-out to copyright but so is review. You can use original material in a review without infringing. So between parody and review this seems to fall comfortably under the Fair Use doctrine.

Re: The Great Twitter Ponzi Scheme

Michael Hoffman — Mon, 08 Dec 2008 12:25:33 -0000

Not sure about this. I think Kawasaki is right when he says there are those looking for more followers and those that lie.

I am also not sure it's all about social media expertise. As more people jump on Twitter then there will be all kinds of experts. Mine is Nonprofits and the use of video (and social media) online. That's not the same as Brogan.

We have done well promoting Choice (http://myfreewillpower.com) as well as other campaigns we are running on Twitter, getting bloggers to notice and read and promote.

So, nice link bait!

Re: A Social Media Primer for Traditional Creatives

Michael Hoffman — Mon, 10 Nov 2008 11:17:30 -0000

Here is a set of 7 short videos called the Guide To Online Video. It's target audience are those working on causes, but the overall marketing message works for everyone. And you can watch, and not read. http://www.see3.net/guide

Re: Wonder of Wonders: A Mainstream Media Co. Offers Multimedia Embed Codes

Michael Hoffman — Wed, 29 Oct 2008 15:51:26 -0000

How about Comedy Central?

Re: Andreessen on Platforms

Michael Hoffman — Mon, 17 Sep 2007 22:37:04 -0000

I think this is the longest comment I have ever seen on a blog. I mean, really, this is long. And with all those block quotes, it's a little nuts. Maybe you can do the bullet point summary version.