Disqus - Latest Comments for karnacrawford

Re: Will everyone stop worrying about Twitter’s retention rates?!

karnacrawford — Wed, 02 Sep 2009 20:31:26 -0000

I hear u @jeffhillimire. But don't u get the different content on Twitter versus FB based on the context with which you use it and the people u befriend? You get great biz content because uv chosen to leverage Twitter as a biz tool and u and friends talk about biz things. So, wut if Twitter partnered with linked in. Then ud have the biz social net power of LI with the message and search power of T.

Also, I think more than web in real team (since I think email and SMS fulfilled that role before Twitter). I'd argue Twitter. Introduced a unique area of "social search" or "network search". All of a sudden every blog, social net, news feed and more are easily searchable with perameters and indexing that seems to exceed a typical engines ability to do it in a relevant way.

Or perhaps I'd say Twitter created social interactions aroun broadcast messages. So, while in the past I might get real time news from friends or newsletters via SMS or email, it was mostly a one way dialogue and was stationary, existing only on the site where it originated. Now, I get the same thing but am able to not only respond/react, but I can discuss it with others...and I can port the discussion to other places and engage new people into it.

Re: 3 trends that will shape the digital world over the next decade

karnacrawford — Wed, 19 Aug 2009 12:21:55 -0000

I think Linked In is an under utilized mechanism for reaching and engaging the professional consumer segment. Marketers often get so caught up in the sex and sizzle of Facebook and My Space, that they often forget about how to push publishers, like Linked In, into a forward direction. If marketers tap Linked In for reaching and engaging the prfessional audience, I think we would be amazed by its power. Be it apps, new communities, virtual networking, or what about the power of a tweet up via Linked In.

I think another underutilized opportunity facing similar overshadowing is the role of the blackberry and blackberry apps. Very similar situation. The apps for blackberry don't receive the same attention...so therefore they are not pushed to get better or to deliver more for less $$.

If we as marketers make a concerted effort to tap into these capabilities for marketing to adult professionals (either as consumers or B2B), entities like Linked In and Blackberry have a tremendous unlocked potential in my mind.

Big key...how do they leverage a point of difference that can move them out of the shadow of the others, and position themselves to win in an ownable space. If either is interested...I have ideas!