Disqus - Latest Comments for justin_powell

Re: Interview with Chris, “identity of self on social websites.”

Justin Powell — Wed, 29 Sep 2010 10:51:39 -0000

Thanks for your time and through feedback! This is great.

1) You've used the term 'ambient intimacy' - a really interesting concept that you seem to be describing here. It's cool to see that your 'super user addiction' is genuinely rooted in the fact that, "It makes us feel closer to people we care for..."
2) I turn my phone over too. It's a fascinating behavior that didn't exist until recently. It also reinforces the fact that you consider others and engage IRL (In Real Life - it's wild that people are distinguishing 'two lives'. Isn't it really just one life?)
3) Sounds like you've trained yourself to shift gears and re-focus quickly. This is also a new ability. And makes me wonder if it hinders our ability to 'deep focus'? And yet, you have an excellent approach to those focused moments too!

Re: Interview with Chris, “identity of self on social websites.”

Justin Powell — Tue, 28 Sep 2010 16:02:36 -0000

Hey Ramsey, the point of the online extreme clip seems kind of vague... What I hear is that you're a super digital user. You augment real life. You're able to discreetly conceal your use.

What I'd like to understand is 1) What are the negative / positive effects of being a super user? and 2) Why do you feel the need to conceal your digital activity from the real world?

I heard an interesting statistic recently. It said something like, 'when we engage in a digital activity (outside the moment we're in) it can take up to 15 min to re-engage mentally', or shift gears back to that real life moment. Do you have a hard time shifting gears, or have you built up a good 'tolerance'?

Re: Why there should never be Facebook “Dislike” button.

Justin Powell — Tue, 21 Sep 2010 14:54:22 -0000

Good take. And a belief that aligns with 37 signals principal to 'Make Opinionated Software'. http://gettingreal.37signal...

Facebook has built in the bias to encourage positive interactions. And by ignoring the 3 million that have requested a 'dislike button', they're creating opinionated software.

Re: Nonlinear strategy

Justin Powell — Wed, 01 Sep 2010 10:21:48 -0000

HA, it is complicated! and I believe because it was 2007 we were just starting to understand (or admit ) that a linear approach was (is) broken. It looks like the eco-systems model / analogy explains how things relate and work together. A systems-thinking model of sorts.

Re: Nonlinear strategy

Justin Powell — Tue, 31 Aug 2010 17:45:43 -0000

The concept of non-linear strategic planning reminds me of Forrester's Engagement Metric intro. And the discussion and visualizatons around it:
http://www.justinpowelldesi...

Many marketers of the past gravitated to a simple linear model of costumer loyalty. When it's really some kind of wild nonlinear understanding of cultural media (vs social media) and influence.

Re: There is no such thing as B2B

Justin Powell — Thu, 12 Aug 2010 10:50:05 -0000

Excellent point Matt. I've thought about this too - the concept of B2B needs a 'reset'. The company (Two West) I work for has been using personas for 'B2B' clients. Personas aren't that new or profound, although they aren't typically used for companies buying from another company. So the persona becomes useful in understanding the buyer as a person, rather than as a company.

Re: New marketing in action: Method

Justin Powell — Tue, 20 Oct 2009 17:58:57 -0000

Thanks for sharing this insight into the Method culture. The Brand Show recently had a chat with Eric Ryan about their culture - specifically how they take 'trend trips' to inspire innovation. Now that's a cool company!

Here's a link to the podcast:
http://www.thebrandshow.com...

Re: Why is simple design so hard?

Justin Powell — Mon, 17 Aug 2009 15:26:16 -0000

These are solid rules to follow - designing simple is hard! Thanks Scott.

Many of the points remind me of the book 'Getting Real' by 37 signals. (The entire book is available online: http://gettingreal.37signal... )
In particular the idea around eliminating features and having a vision:
http://gettingreal.37signal...

'Customers don't always know best' We see this with companies like Southwest that keep their business model lean. If they took every feature request (reserved seating) their operations and efficiencies could suffer. And the irony is that although it seems like they're 'ignoring' customer need, people still prefer and fly Southwest.

Re: andrewdoak :: micro|macro blogging, cell phone|digital image taking & link sharing :: twitter / palm / del.icio.us / flickr

Justin Powell — Mon, 02 Feb 2009 17:14:02 -0000

There's a great visualization of the online chatter around this spot:
http://www.venablesbell.com/
http://www.venablesbell.com...